spotlight / panel discussion
Tayfun Topkoc, Group Chief Digital Officer, Beaah discussed the role of EvoTeq, Beeah’s digital entity that is focused on digital transformation. He elaborated about SmartTrack, one of the initiatives from EvoTeq. A mobile application that follows an advanced track and trace system, Smart Track helps to significantly improve product quality, quantity and authenticity in global supply chains, pertaining to industries like healthcare, education, logistics and transportation. Smart Track works by using sophisticated barcodes which are insusceptible to tampering and counterfeiting.
Mamoun Hmedan, Wego Managing Director for MENA responding to if the online space in travel was crowded, he mentioned it is the user experience that makes the difference and that needs to be the focus to stay ahead . Wego focuses on cost savings married to personalised service which can inspire greater customer loyalty – no matter how crowded the marketplace is. Wego has built and consolidated it market penetration , based on this ethos. By securely collecting and analysing traveller data, Wego is able to build and deliver solutions that meet the evolving needs of travellers. Wego also has an Insider Club Program that offers exclusive early-bird alerts on a range of travel deals from thousands of travel providers.
Murtaza Manji, Director of ActionCOACH and Kaizen Consulting Group expressed concerns about the need for employees to stay relevant in their roles by reskilling as the shift is coming in quickly.
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Sirish Kumar, CEO Telr discussed how SMB organizations need a route to access new markets and how an online presence is key to extending their business. Telr enables SMBs to grow their businesses online. Tell makes the onboarding process completely online – and were the first in the local market to offer this. Telr has a dedicated onboarding team that works with clients through each step of the process and prioritises the need of customers to take their business live and accepting payments.
According to Mohamed Roushdy, Experienced CIO , Head of Technology- Dubai Asset Management, digital transformation needs to be understood in true perspective and go beyond the buzz.
SMART SMB | OCTOBER 2018