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KEYNOTES
FUTURE PROOFING YOUR BUSINESS VIA DIGITAL PLATFORMS Shant Oknayan, Regional Business Lead facebook and Instagram, MENA discusses how the Mobile has changed the way we engage digitally. He highlighted how the Mobile is the fastest growing platform in the industry ever, an overwhelming statement of its dominance. The Mobile has also changed the way we interact with the Internet, he mentioned and is definitely the preferred choice for many as there seems to have a deep connect of the user with his or her mobile. Primarily mobile first strategies and in some cases the use of mobile only to connect to the Internet are now quite common. Doing the course of the address, he also highlighted as to how the Mobile platforms seem to have evolved a new visual language -the emojis. All of these highlight how the mobile continues to rise as the form factor to work around in future proofing your digital strategies to build businesses for the future.
THE SCOPE OF AR AND VR APPLICATIONS IN DIGITAL TRANSFORMATION Anshul Srivastava, CIO at Union Insurance started his keynote drawing an example from a book on the power of the sub-consious mind, relating it to VR and AR in terms of how the world is transforming in controlling the subconscious through the power of VR and AR. He cited an example to highlight how AR and VR have the ability to enhance customer experience and create new revenue streams. He talked about the disruption caused by GAFA (Google, Amazon and Facebook) to the industry. Another example given was the measure app launched by Apple to find the dimensions of a room and thereby get Ikea to recommend correct fit furniture for the room. He concluded Business need to look at building strategies using AR and VR as they are tools that are redefining the business landscape. There are other companies for instance who have sold Flats through AR ad VR.
IOT AS A CATALYST OF DIGITAL TRANSFORMATION Kumar Prasoon, Group CIO, Al Safeer Group spoke about IoT in relation to Retail and how the Field Workforce can use the power of integrated data systems to help customers on the ground in a Mid Size Business with live analytics. He spoke about enterprise mobility with mobile cloud and PDT devices to enable functionalities such as scanning of barcodes, real time stock updates, generate auto purchase orders etc. He emphasized how the greater the number of PDT devices used, the greater the amount of data collected which int turn leads to better understanding of customers. Kumar further elaborated about enabling the digital supply chain with data coming in from IoT devices as well. And finally , he highlighted the need to enable SMB IOT WIFI based Fuzzy Digital Media Analytics with Core Transactional Systems and Operational Systems which enables better insights to creates better products and services.
SMART SMB | OCTOBER 2018