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Let’s be honest, in terms of snowboarding, California, domestically, has the same rep your kid brother does. He’s cool, but… eh. Where skateboarding reigns supreme, snowboarding has resonated with the same crowd, but in terms of infrastructure, skateparks are like 7-11’s out here. Snowboarders don’t get that kind of love just yet. Until now. This season, the folks over at Bear Mountain teamed up with action sports’ biggest proponent in Red Bull to launch The Red Bull Plaza. A true to form skatepark on the mountain, the urban-esque sprawl has become a huge draw for boarders looking to take the street elements of skateboarding to the snow. With plans to continue building to the spread annually, the idea is to cultivate a skatepark that just needs the addition of snow each season. The initial impression however was nothing less than impressive as is. 13 different setups, 21 different features and the kind of environment that allows patrons to hang out and not have to worry about the lift or the gawkers at the base rushing you along. Among the 21 features - a 30’ marble ledge, two 20’ concrete rails, three ledges, two banks, a kink building wall, a building wall with a ledge attachment, four stair sets, two down rails, a bleacher box, planter ledge box and a down-flat-down ledge wall and a partridge in a pear tree. The spread is massive, wide open, and engineered with the maximum amount of shred in mind. Director of Marketing for Bear Mountain, explained the genesis of the project and how something like this is unique to Southern California snowboarding. ““In urban areas of the United States that receive snowfall, snowboarders and skiers are riding rails, stair sets and ledges and nailing tricks on features around their neighborhoods. Partnering with Red Bull, we sought together to bring this authentic experience to Southern California, providing guests with a creative urban environment to jib and just hang out in.” Situated just off the Chair 9 at Bear Mountain, the area really is an oasis for riders looking to get creative with their runs. With the kind of innovation Red Bull has become synonymous with among the action sports world, Southern California now has a prime destination among the snobs on snowboards. Peep the photos.

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Profile for Skinnie Magazine

Skinnie Magazine Issue 120 - April 2012  

MUSIC • SPORTS • LIFE

Skinnie Magazine Issue 120 - April 2012  

MUSIC • SPORTS • LIFE

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