EXTRAORDINARY TIMES REQUIRE RAPID, INNOVATIVE RESPONSES
The Covid-19 pandemic has brought about some of the most significant societal changes and restrictions that modern populations have even seen, but within this, the wheels of economies are still turning, requiring business to respond and adapt TEXT
Axel Dahl, Per Hansson, Stephanie Dong, and Daniel Nilsson PHOTOS Bruks Siwertell and Shutterstock
with the majority of people directly and indirectly impacted by the Covid-19 pandemic. The universality of this shared experience means that everyone understands the restrictions that are in place, but businesses still need to continue operating and customers still need support. IN THE LAST FEW MONTHS, THE WORLD HAS CHANGED,
The very nature of the dry bulk handling and processing markets mean that these sectors are critical; transporting the materials for life’s essentials. So, for port terminal equipment, how has Bruks Siwertell ensured that these continue and that customers get the help they need? Furthermore, has the crisis raised any opportunities for positive change?
Importance of a hand-shake “We operate in a business where practically all contact and discussions have historically been carried out faceto-face, during physical meetings,” says Axel Dahl, Sales Manager, Bruks Siwertell. “As most of our machines are custom-made, a great deal of time and energy is spent in technical discussions with customers to ensure that a final solution is the most effective for an individual operator’s needs. “The pandemic changed this almost overnight,” continues Dahl. “Today, they are instead held remotely via internet link, with people joining from either their home or their workplace. BULK HANDLING NEWS 17
