03
S T R A T E G I E S
Market & Sell More
Without Ads Marketing and Sales GUIDE
START HERE I was sitting on a clarity call with a client one day and she said to me, “LaShanda, I’m really curious about how you get people to buy your stuff online without using ads. I’ve tried a few advertising campaigns to market my business, but they didn’t work out as well as expected. What are you doing to attract customers and generate steady sales?” Wow, what a great question. Before I share my answer, let me first say that at that moment I realized her struggle was a shared struggle among many entrepreneurs today.
This guide was something that I
absolutely felt compelled to write for her and possibly you too, so I hope it helps.
MY METHOD TO THE MADNESS THAT IS ONLINE MARKETING AND SALES I often humorously tell my mentees that I started my online business on a “floss string” budget because shoestring was simply not an option! Forget low funds, I pretty much had no funds, which is why I turned to organic marketing from the very beginning. Because I couldn’t afford to invest in paid ad campaigns or sponsored search engines placement, I click by click built a community around my brand by creating attention grabbing content. Content Marketing is the most effective way to market and sell more without ads if you can get into the habit of consistently producing valuable information related to the offers you sell. As a web designer and business mentor, over the years I’ve shared a ton of content in the form of blog posts, interviews, videos, virtual events, podcasts and digital guides. By consistently doing these things overtime, I’ve successfully built up a following and an established business brand.
RE-ENGAGE MORE If you’ve made any effort to get better at promoting your business online I’m sure at some point you’ve heard about or even tried content marketing. But let’s dig a little deeper, and I will share three game changers that you might not have considered before. For starters, a crazy photo, funny video or interesting article can catch anyone’s eye for a minute, but the real magic is keeping someone’s attention once you have captured it. One way to get better at Content Marketing is to learn how to reengage with your online viewers more often and for longer periods of time. You can do this by using activities that they can try individually or as a group. I strategically create or relaunch a signature challenge for my community at least once every quarter. My latest one, the Content Creation Challenge
(www.sistasense.com/30DCC)
helps
entrepreneurs get unstuck with a 30-Day content calendar, writing prompts, templates and project examples. We are all looking for ways to get better at something, so regularly offering niche-specific activities can help you attract prospects and keep previous customers coming back for more.
REPURPOSE MORE You should also learn how to repurpose your content more. The methods that I use to quickly create my own content are the same methods that I share in private calls with clients, in virtual classes with mentees, and in digital products for my customers. The same people will buy the same content from you if you learn how to sell it in different ways and different people will buy the same content from you if you offer it in formats that appeal to their interest. Some people will buy the same offer as a book, course and service because they want it in every variation. Some people will buy the book because they prefer to read. Others buy the course because they prefer hands-on instruction. And others will buy the service because they prefer to pay to have it done than do it for themselves. You can market better and sell more by repurposing your stuff more. Rather than overextending myself trying to maintain multiple business models, I’ve found the most success in tapping into multiple income streams that really all stem from finding creative ways to repurpose the same content. In addition to my Content Creation Challenge I offer an extensive collection of Do-ItYourself Courses, Done-With-You Coaching and Done-For-You Services
as
part
of
My
Content
Coaching
Solutions
(www.sistasense.com/tcp). Think about this for a minute. Have you tried and failed to successfully multiple businesses or are you successfully tapping into multiple streams of income by repurposing your best content?
REACTIVATE MORE One more thing you how to reactivate more of your previous customers. It’s easier to sell to a previous customer than a new one. And the easiest way to reactivate an old customer is by retaining them, preferably through some type of subscription-based offer. Think about how many things you used to buy in the past that are now only available through subscription packages. Smartphones are so expensive that most people purchase them through 3-year payment plan agreements. The software you used to buy at your local store is now available online as a subscription service. Beyond traditional household utility bills, these days most of us are signed up to more subscriptions than we can count because there is a great deal of money being made this way. Over the years I have successfully created a sustainable work at home income by offering several of my products through subscription including my latest project the Template Club with
easy-to-use
Canva
Templates
and
Content courses for entrepreneurs (www. sistasense.com/TTC).
THE WRAP UP & THE RE-FACTOR If you aren’t already doing these things, now is a good time to get into the habit of making more of an effort to re-engage, repurpose and reactivate more. By creating engaging content like challenges, repurposing my content into different offers, and reactivating previous customers
with
on-demand
subscription
programs I’ve been able to successfully market and sell more without ads. Try these methods for yourself. Take
the
Content
Challenge
or
my
Subscription Course for my help getting started and let me know if you have any questions. This guide is inspired by day #2 of the Content Creation Challenge: Share 3 Ways to Accomplish 1 Goal. With the right writing prompts, you too can easily create your own guides and other forms of content. Start the Challenge and get your 30-Day Content Calendar (www.sistasense.com/30DCC).
EXTRA HELP Content Marketing Made Easy www.sistasense.com/cmme Learn how to start that Podcast, Live Stream Marketing, and Blog for Business with this 3 Set Mastermind Bundle discover the best solutions to help you start podcasting now, blogging for business, and hosting lives like a boss. The Content Club www.sistasense.com/tcc I love the saying, 'A Sunday Well Spent Brings a Week Full of Content!" Content Creation and Consistency are two things that I do well and can help you with! Turn content into cashflow inside this exclusive Content Creation private group for serious entrepreneurs. Get social, attract customers, & create killer content like a boss every Sunday with SistaSense! 5 Free Social Media Graphic Templates www.sistasense.com/5ft Grab 5 FREE Beautiful Templates you can quickly and easily customize in Canva to match your business brand!