OPERATIONS Lyons Group opened a Kings in Dedham, Massachusetts, in 2009. That facility is 26,000 square feet and is located in an upscale suburban shopping center. Most recently, they’ve branched out into the Midwest by opening up their third Kings bowling center in Chicago. It is the largest center so far at 27,000 square feet. It is located in Rosemont, a suburb
The restaurant in the Boston location carries on the tradition of the classic 50s nightclub.
Skee-Ball, air hockey tables and much more await in the Royal Room in the Boston location.
five minutes from O’Hare Airport. As Doug Warner, the director of marketing, puts it, “This has turned out to be an unbelievable location in an entertainment park surrounded by hotels and right next to a convention center. The Rosemont Center is a true megaplex of entertainment. In the near future they will be opening a Kings in Orlando and two more in Massachusetts.” This success has propelled the Lyons Group to continue to examine different locations for expansion. One thing Warner wanted to make clear, “Kings is not a chain of bowling centers.” In fact, Warner does not even like the word “chain,” as it removes the centers from their communities. “They are not some The concourse in the Boston location is designed to recall “The Golden Age of Bowling” while adding contemporary elements.
IBI
November 2012
47