International Bowling Industry Magazine November 2012

Page 42

Coastal, Booth 1324 Coastal is aggressively developing product and will be showing three new titles: The Simpsons Soccer, Super Sea Wolf and Temple Run. The Simpsons Soccer combines one of the most widely known characters worldwide with the world's most popular sport. Super Sea Wolf is the latest version of what has been a solid, steady earner. It features a 55" LCD with other updates like attacking planes and machine guns. Temple Run is Coastal’s move into applying a licensed smart phone application (Temple Run has had 100 million downloads) and can be run as either redemption or straight video–we will be testing to determine the best use.

games–that’s been tried before without much success. Rather, “videmption” games are designed as redemption skill games, but utilize touchscreen, HD and other video features as part of the play. Bejeweled plays much like the app game from which it was inspired. It has a few features not present on the app game to enhance its suitability for redemption. It is a beautiful attraction in terms of cabinet design, shaped like a giant translucent gem that changes colors. It’s a four player game. Sega will also be showing Super Monkey Ball Ticket Blitz. Whether it’s the challenging, multi faceted game play or attractive cabinet design–or most likely, both–we are seeing nice numbers on this piece.

Ice, Booth 1408

Redemption Plus, Booth 1021

ICE is no stranger to good licenses and is out front on the trend to arcade versions of game apps. Their booth will lead with Doodle Jump Arcade, based on the app which has sold tens of millions of copies worldwide. Joe Coppola told me “Raw Thrills did an incredible job in identifying the elegant game play of Doodle Jump. It’s got a sleek cabinet and unique leader board element to this game to make it that much more competitive among the players, adding excitement to locations that don’t have redemption but wish to add Doodle Jump to their game offerings. ICE will also be showing Milk Jug Toss which is a redemption twist on the timeless hit carnival game. Cut the Rope, the company’s latest merchandiser, will round out the offerings. Cut the Rope is a merchandiser that is a true skill game, which gives it a unique place in the market.

Redemption Plus has a lot of new things in store this year that you won’t want to miss. We've expanded our booth size, allowing us to feature twice as many items as in previous years. We’ll be showing a wide selection of our redemption merchandise, the latest and greatest from our line of HIP Crane & Merchandiser Kits, as well as our amusement park line of Emerald Toy plush. Our Pinnacle Entertainment Advisors team, Jim Kipper and I, will be there and available to discuss how we can help you improve your FEC profitability. This year we are introducing a little more fun to the booth through our Spin to Win game where you can win some great prizes like free product, a percentage off your next order, or a free redemption profitability check from Pinnacle, among other things. Just look for the big purple Redemption Plus sign hanging from the ceiling, and you won’t be able to miss us!

Sega, Booth 815 Sega, coming off of last year’s IAAPA success with Keymaster, arguably the hit of the show, promises an aggressive lineup of new releases this year. Keymaster will still be an important piece in the booth; Sega is now offering the piece in six different colors. This is great for route operators who can rotate colors between locations but also for arcades which can use multiple colors to distinguish prize mixes or just find a color complimentary to their décor. Sega recently began shipping two new “videmption” pieces, Bejeweled and Super Monkey Ball. “Videmption” is the term for the growing trend to develop redemption games with a video screen component. It is not simply adding ticket dispensers to redemption 42

IBI

November 2012

Intercard, Booth 1015 Debit card systems are integral to the success of today’s modern day FEC. Intercard will be featuring their iEvent online scheduling system, an online solution to booking facility resources for parties, group sales, and special events. The program is controlled online with the system architecture provided by Intercard's available Cloud technology. Based on security permissions, all users (admin to customer) will use the same software to book reservations, block dates, administer payments, and set up routing sheets and itineraries to manage the facility resources daily.


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