Threats to Girlhood
Threats to Girlhood
Serious Play for Serious Girls Our goal is to radically reduce Threats to Girlhood through our research, our awareness efforts, and our impact on industry. BlackDog Strategy & Brand financially underwrites the ambitious endeavors of Serious Play for Serious Girls as part of their commitment to improving the female experience, ethical standards within the branding industry and their continuing dedication to social responsibility. Serious Play for Serious Girls is working to advance the wellbeing of girls and the lifelong possibilities for women by protecting the season of childhood and the quality of play experiences. Research validates that play is serious. Through play girls’ develop a sense of self and cognitive abilities; creative and constructive problem solving, self expression, and emotional intelligence. Play contributes to character and skill development; and impacts the roles that girls think of as natural. Because the modeling and messaging conveyed by girls’ toys, products, and brands influence culture and impact girls’ childhood development and life-long wellness, we want brands to thoughtfully consider what they say, convey, and sell. The Serious allows us to newsworthy opportunity
Serious Play for Serious Girls
Play for Serious Girls website is a research forum that share our ongoing discoveries, features relevant and insights, feedback and information, and creates an for you to participate in research inquiries.
You are welcome to make a link to any of the web pages that Serious Play for Serious Girls has published on the Internet including this document. There is no need to request permission. Every effort has been made to collect and identify accurate, complete, verifiable, relevant, and timely information. It is our intent to correctly cite information and outside sources collected and request others do the same when using information published by Serious Play for Serious Girls. Images and content design are property of BlackDog Strategy & Brand or used under license and are subject to licensing agreements, terms, and copyright restrictions. Quotations and references may contain trademarked or copyrighted data which is the property of the respective authors, publishers or institutions. Any omissions or inaccuracies are an unintended oversight and will be revised upon notification. Please send updates or revisions to info@threatstogirlhood.com. We appreciate that the presented data and information is compelling and has the potential to sway decisions that impact girls, as such we worked tirelessly to ensure the accuracy of the data presented. Serious Play for Serious Girls cannot guarantee that the sourced research, data, and facts represented and cited are 100% accurate in their positional accuracy or attribute content. Serious Play for Serious Girls assumes no liability for any damages caused by errors or omissions in the data or for misuse, misrepresentation, or misinterpretation of the gathered content. Conclusions drawn from, or actions undertaken on the basis of such data and information are the sole responsibility of the user. BlackDog Strategy & Brand™
©2010 Serious Play for Serious Girls 89
Serious Play for Serious Girls™ Threats to Girlhood™
Serious Play for Serious Girls ThreatstoGirlhood.com SeriousPlayforSeriousGirls.com info@SeriousPlayforSeriousGirls.com
A
Foundation 90