INDEX
Prack Asset Management VII Argentine Down Syndrome Congress Virtual Expos Ecomodico.com DeltaTerra Natural Reserve
www.prack-am.com
PRACK - ASSET MANAGEMENT 2014-16
Finance & Investments
The Client Prack Asset Management is a financial investments company. They bring a personal approach giving exclusive advice to every client. The Problem The existing logo is very “light”, because of its typography. Has not also a construction grid to standardize it. The company developed new products and they want to integrate them in a unique institutional image. Furthermore, both products must differentiate from each other. The solution Prack AM needs a rebrand job. The goal is to deliver a fully unique branding system that can work in many different applications and situations. The result Company’s logo was redesigned and gridded to be fully integrated with product logos. I defined brand applications styles to the main logo and products ones, adding individual speech, but under a general visual image. All definitions were integrated in Brand Guidelines Manual. Creative & art direction, graphic design Rebranding - guidelines - logo - layout stationery - web design - brochure - social products - film - video edition - sign
Original logo
Re designed logo
Clase de activo: renta fija soberana / País: Argentina / Moneda de referencia: Peso Argentino Estilo de administración: sistemática / Rotación del portafolio: alta / Apalancamiento: no La estrategia:
Argie Bond Quant es un portafolio de instrumentos de deuda soberana argentina que opera siguiendo las señales que produce nuestro algoritmo. Invierte en instrumentos denominados en múltiples monedas, con flexibilidad en su duration. En todo momento nuestro algoritmo estima la estructura temporal de tasas de interés detrás del equilibrio de mercado y la utiliza como herramienta para determinar el valor justo de cada bono, rebalanceando el portafolio para incluir siempre los instrumentos baratos y descartar aquellos que pasan a estar caros. Argie Bond Quant es una estrategia con una elevada rotación de portafolio, orientada a capturar la mayor cantidad de oportunidades disponibles en el mercado.
El administrador:
PRACK Asset Management se dedica a producir retornos superiores aplicando finanzas cuantitativas. Nos basamos en el método científico, descreemos de la eficiencia del mercado, y habitamos la intersección entre las finanzas, la economía, las matemáticas, la estadística y el desarrollo de nuestro propio software. Destinamos todos nuestros esfuerzos a crear, implementar y ejecutar estrategias algorítmicas en múltiples mercados y clases de activos.
Rendimiento
1/
Desde el inicio (2,73 años) Anualizado Año 2012 Año 2013 Año en curso 1 mes 3 meses 6 meses 12 meses Mejor día Peor día Mejor mes Peor mes Mejores 3 meses Peores 3 meses Mejores 6 meses Peores 6 meses
151,74% 40,28% 36,97% 44,64% 23,41% 5,96% 6,69% 11,65% 44,71% 7,09% -5,69% 8,85% -3,70% 20,11% 1,33% 30,81% 7,00%
Mejores 12 meses Peores 12 meses
57,87%
Volatilidad anualizada VaR1% 1 día Máxima caída
14,32% -2,18% -7,24%
Días hábiles hasta el mínimo
Días hábiles hasta recuperar
27 14
Rendimiento ajustado por riesgo
Sharpe ratio (tasa libre de riesgo=17,54%)
2014
29,63%
Riesgo
1,59
1/ Rendimiento neto para el inversor. El período entre la fecha de inicio (07/12/2011) y el 08/07/2014 presenta un cálculo proforma a partir del rendimiento de la estrategia en cuentas administradas. Desde esta fecha en adelante se presentan datos del vehículo de inversión colectiva.
Honorarios – Clase A Honorario de administración: 0% Honorario de incentivo: 0%
AGOSTO
C LASE A
El volumen operado en el mercado de renta fija creció 30% contra el mes anterior, y en ese contexto Argie Bond Quant realizó una serie de transacciones intradiarias con un buen grado de aciertos, como complemento a su habitual posicionamiento. El grado de dolarización fluctuó entre el 50% y el 70%, y la tenencia de unidades ligadas al PBI comenzó en cero para culminar con una relativamente elevada exposición. Tel: +5411 4553-8776 prack@prack-am.com www.prack-am.com @PRACKam
Aviso legal:
Este documento fue preparado solo con motivos de información. La información aquí contenida es estrictamente confidencial. Este documento no representa publicidad, no constituye asesoramiento financiero, una oferta para vender, ni una propuesta para comprar instrumentos financieros. Los contenidos no pueden ser reproducidos, distribuidos ni publicados por ningún receptor de este documento por ningún motivo. La performance pasada no es una indicación de retornos futuros.
www.e-moebius.com/clientes/congresosd2015/
VII DOWN SYNDROME CONGRESS 03.2015
Argentine Event
The Client Inclusion Tigre Foundation is a non-profit Argentinean institution. They help to enhance Down Syndrome afflicted people’s life, delivering integration programs, activities for kids and courses for parents. The Problem They were the chosen institution to organize 2015 Argentine Congress in the matter. So they need to develop a whole event visual image and marketing pieces. The concept behind the event was “integration” no matter your capabilities are because everyone have different virtues and defects. The solution I’ve defined an integrated visual system to transmit the spirit and the message of inclusion, the organizers want: “We are all different, but the same”. The result A “Two in one mix person” logo, was designed bringing the concept needed alive. Its colors show a fresh and vivid palette to work with. All pieces lived together as one, transmitting a unique positive message.
Creative & art direction, graphic design Branding - logo - layout - trifold - web design marketing pieces
Branding Latam Congress
CONTRATAPA
TAPA
ORGANIZA:
PARTICIPANDO sin
TIGRE MUNICIPIO
BARRERAS,
derribando Mitos y prejuicios
APOYAN:
international
entorno
PERSONAS
Sร NDROME Down
Down Is Up
Inscripciรณn y mas Info: II
de
V
con
a las
www.congresosd2015.org.ar
22, 23 y 24 de mayo de 2015
info@congresosd2015.org.ar
Centro de eventos PIPA Tigre
I I V
www.virtualexpos.co
VIRTUAL EXPOS 05.2012
Online events startup
The Client This disruptive tech company combines the best of the physical and virtual world creating a new business model for all stakeholders involved. They brought a whole new concept in event development The Problem The prospect target of their business model is a person between 50/70 years old, with very low or none approach to technology. They don’t understand it’s potential contribution to their world. The solution Define a visual image system to communicate company’s vision. It has to be clear, concrete, but also with an event usual language. I’ve worked in several infographics explaining the concept, technical processes, and virtues of the business model. Also, a conceptual discourse identifying this expanding market. The result From Escher’s inspired logo, where both, virtual and physical live together; to a complex infographic series, going through a wooden puzzle marketing present, VirtualExpos won a shocking and easy to remember visual image. Creative & art direction, graphic design illustration - marketing Comunication strategy - ads - branding web design - email - marketing - banners
www.ecomodico.com
ECOMODICO.COM 10.2015
Vertical on-line portal
The Client Ecomodico is a brand new website dedicated to selling great health care and beauty products with the best price of the market. They deliver the products very fast, so they became a referent in the local market. The Problem While they have their branding development already finished, it is “cold” and the site needs to “connect” with its core client: women between 30 / 60 years old. The solution Working with double exposure photographs, pastel color overlays and collage techniques defining a vintage dreaming look. I created a whole new way of Ecomodico will communicate with customers, looking to empathize with them at more spiritual level. The result The site got a fresh and very attractive visual image focused in women and their interests and tastes. The products become integrated into the banners with symbolic icons and images of theirs daily life.
Creative & art direction, graphic design illustration - photoretouch Comunication strategy - ads - banners social media - email marketing
www.e-moebius.com/clientes/deltaterra
DELTA TERRA 2012 - 2013
Natural Reserve
The Client This incredible park is an 80ac flora and fauna, conservation space, in the great Paraná’s Delta in Argentina. It is declared “Tigre’s Municipal Interest” and sponsored by Felix de Azara Fundation - non profit organization. The Problem Communicate the majesty of the park in all needed pieces. In the place, the visitors have to be guided through the different paths, but without interfering nature. Furthermore, the area is easily flooded. The solution Define a whole and complex visual system covering all the graphic, environmental and marketing possibilities staying natural true, but also quality product concept. The result Starting from logo design, rounded organic typography, green and brown color palette, I defined a complex branding and wayfinding system that was published in three international design books. The small wooden based signs, lifted 3 feet of the ground -, doesn’t disturb the ecosystem and fulfill the function of driving the tourists all around. Creative & art direction, graphic design Strategy - branding - ads - icon design wayfinding - email - banners - web design
430 cm 300 cm 170 cm
170 cm
Letras en Polyfan pintadas con sintético mate
Tirante rectangular 6”x 3”
Tronco eucalipto/palmera 33” - 20” - 15”
100 cm
Placas de madera rústica
Cabos
200 cm
DETALLE CARTEL PRINCIPAL Frente
300 cm
DETALLE CARTEL PRINCIPAL Corte
100 cm 130 cm
200 cm 100 cm
150 cm
200 cm 100 cm
350 cm
50 cm
320 cm
100 cm
130 cm
TIGRE MUNICIPIO
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