Publisher Clive Roux, CEO Editor-in-Chief Kate Heller kate@segd.org Art Director Justin Molloy Executive and Editorial Offices 1900 L St., NW Suite 710 Washington, D.C. 20036 202.638.5555 www.segd.org Advertising Sales Kristin Bennani kristin@segd.org 202.713.0413 Kathleen Turner kathleen@segd.org 703.657.9171 Editorial, Reprints 202.638.5555 segd@segd.org SEGD17 is the annual of SEGD, the Society for Experiential Graphic Design. Opinions expressed editorially and by contributors are not necessarily those of SEGD. Advertisements appearing in SEGD17 do not constitute or imply endorsement by SEGD17. Material in this magazine is copyrighted. Photocopying for academic purposes is permissible, with appropriate credit. Periodical postage paid at Laurel, Md., USA, and additional mailing offices.
BEST OF THE BEST SEGD’s constant goal is to educate, connect and inspire our global community of professionals creating experiences that connect people to place. In that spirit, we present our second print annual, SEGD17, which honors the people, companies and projects setting the standards of excellence in experiential graphic design. This publication features the “best of the best” in experiential graphic design, recognized through the SEGD Global Design Awards and SEGD Achievement Awards. The 2017 SEGD Global Design Award winning projects are wholly interesting and delightful to review, ranging from an installation that helps students understand the value of recycling to an elegant wayfinding solution inspired by the hulls of ships to an entire museum dedicated to every aspect of making and appreciating wine. Winning projects notably employed innovative uses of materials and technology to create truly integrated solutions. The everexpanding range of international projects also presents a shift in the larger design community toward developing more meaningful experiences. “Technology is changing human behavior and environments faster than ever before. The solution requires groups
of designers from various subsets who together can understand systems and shape stories to help make sense of it all,” remarks Paul McConnell (Intersection, New York), the 2017 SEGD Global Design Awards Chair. “People come to physical spaces for a physical connection. They’re putting their personal screens away, looking up more frequently and demanding more from their spaces. It’s an orchestrated experience of traditional and digital communications that provides value. As our field expands and our spaces are reimagined, the SEGD Global Design Awards will continue to recognize a cross-section of purposeful and inspirational solutions.” We hope you’ll find inspiration and enjoyment in the industry-leading projects and people highlighted in the pages of SEGD17. But your exploration of the 2017 SEGD Global Design Awards and 2017 SEGD Achievement Awards shouldn’t end here—this is just the beginning. You can discover so much more and gain deeper insights perusing the award galleries, reading motivating interviews with recipients and watching videos of the awards ceremonies in Miami at SEGD.org. Clive Roux, CEO
Postmaster: Send address changes to SEGD17, 1900 L St., NW, Suite 710, Washington, DC 20036. © 2017 SEGD17 ISBN: 978-1-940297-34-7
The 2017 SEGD Global Design Awards jury, (back row, l-r) Paul McConnell, Intersection (chair); Keith Helmetag, C&G Partners; Udo Schliemann, Entro; Christina Lyons, FIT; Patrick Blanchard, NBBJ. Front row, l-r: Kristine Matthews, Studio Matthews; Carlo Giannasca, Urbanite, part of Frost*collective; Rachel Einsidler, Airspace; Michael Freimuth, Franklyn. (Photo: SEGD) SEGD16 SEGD17 — 5