BEAUTY: THE TREND THAT NEVER ENDS

Trends change like seasons, but beauty is all year round. Although we are happy to announce that the shift into summer has begun, it is important to keep your idea of beauty as consistent as the spring rain and as bold as the summer heat. The definition of beauty is nonexistent; there is no singular way to show, view or feel it. The only wrong way of beauty is to ignore it.

Today the media focuses on the fitness of your figure and the glow of your skin, which overshadows the intellect of your brain and the depth of your feelings. If you feel good, you look good. This is a quote to keep in mind this season, next season, and every single one after that. Feeling beautiful is exactly that… a feeling. If wearing pink makes you FEEL beautiful, then beauty is pink. If something you wear or do makes you feel good and confident, then you have found the trendiest style of them all.

Taking care of yourself is important in finding beauty, again using the quote If you feel good, you look good. This, like beauty, has many definitions. Taking care of yourself can include spending time alone when needed, exercising, eating food that makes you happy, or doing something as simple as calling a friend. Life is chaotic, social media is raging, and the state of the world is no help. Spring cleaning doesn’t just include cleaning your closets; it includes cleaning out the old in all corners of your life. This spring, we encourage you to clean out your social media and keep the theme of making yourself feel good. Get rid of people who do not bring positivity, unfollow accounts that spread negativity, and delete platforms that hinder your progress.

Beauty definitions and explanations have unfortunately been coined as being corny with overused quotes like Beauty is on the inside, not the outside, or even more cliche, Beauty is in the eyes of the beholder. Although these quotes are great, beauty changes, so it is only fair that we change how we view it. It is important to keep these cheesy quotes alive because they do hold truth. However, using beauty as a lifestyle rather than a marketing strategy could authenticate beauty rather than commercialize it.

As you enter this new season of opportunity, and cleanse yourself of old negativity, remember to be beautiful is to feel beautiful. While the dark colors melt away with the cold of winter, bright colors bloom with the spirit of summer. Keep your spirits as bright as the colors on this page.

SHOOT LEADS Lena Wu, Levana Wu / MODELS Chloe Ballesteros, Katrina Boyce, Abby Reeder, Levana Wu / PHOTOGRAPHY Ashley Boehmke / STYLING Brianna Roemmele, Katie Grose, Lena Wu, Levana Wu / HAIR AND MAKEUP Ajah Rowell / DESIGN AND LAYOUT Morgan Vereb