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2017 MEDIA KIT
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”By placing our advertising in the Great Getaways issues in the Spring and Fall, we’re getting a bonus: readers don’t throw them away, but keep them for future reference! After our campaign last year, we had an increase in Utah guests who were looking for a special place to celebrate anniversaries and birthdays or to enjoy a getaway visiting the many local tasting rooms and Victorian ambiance of the Inn. For the quality of the publication and the circulation it enjoys, Salt Lake magazine is a great, affordable advertising vehicle. The SLM Staff has been extremely helpful and encouraging to us in our efforts to get our slice of the Utah travel pie. We’re expecting SLM to bring more visitors to us in 2014.” —Jean Tally, owner of Wine Country Inn
TARGET Magazines rank #1 in driving consumers online.
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Magazines Increase: brand awareness by 61% | brand familiarity by 81% | brand imagery by 91% • Salt Lake magazine reaches over 122,000 adults in Salt Lake City • 33.6% of our readers earn $100,00 or more annually. • 61% of our readers took action as a result of seeing a print ad. • Magazines rank #1 in driving consumers online. • 91% of U.S. adults read print magazines. (Source: GFK MRI Fall 2014) • 81% of our readers are home owners. • Top items our readers spend money on: dining out (includes beer & wine), travel, lawn/garden, home (improvements, mortgage, real estate, furniture), personal care (male & female), auto (new purchases, care, accessories, gas). Source: The Media Audit September 2013/14
P (801) 485-5100 | sales@saltlakemagazine.com
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”The reasons I love to advertise in Salt Lake magazine. . . I love my placement. I think my sales rep is brilliant. She encourages me to try new things and is concerned about the success of my business. I know that I am getting my money’s worth when I get phone calls after the magazine has just come out. The production staff is always very helpful and courteous. The magazine looks great and appeals to my demographic. We are a great fit!!!”
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—Diane Etherington, Owner Children’s Hour
DISTRIBUTION Subscription 5200
A dedicated, growing audience of paying readers.
Newsstand Distribution 4700
Distributed by more than 336 newsstands across Utah, Colorado, Wyoming, Nevada, Idaho and Washington. Sold in bookstores, grocery stores, super stores and boutiques.
Additional 2000
Office use, In-Stock Sales, distribution to advertisers, special events and brand awareness distribution.
Hotel and Lodge Distribution 7100 Summit County: Grand Summit Hotel Stillwater Hotel Park City Homestead Resort Daniels Summit Lodge Goldener Hirsch The Yarrow Stein Eriksen Empire Luxury Lodging St. Regis Deer Crest Waldorf-Astoria Sky Lodge
Wasatch Front: Alta Club Embassy Suites Cliff Spa at Snowbird Grand America Little America Hilton Marriott at Gallivan Plaza Marriott University Park Hyatt Place Hyatt Summerfield Suites
Waiting Room Distribution Total Readership Per 4-Cume Issue 122,200 Total Print Run: 25,000 Frequency: 6x per year
Select Hospitals/Private Clinics receive complimentary issues of Salt Lake magazine.
Subscription Promotion 6000
Copies of Salt Lake magazine are mailed directly to qualified consumers in select affluent zip codes.
*Park City Life section in every issue.
P (801) 485-5100 | sales@saltlakemagazine.com
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”I want to thank Salt Lake magazine for their support and nurturing of the foodie community in Utah. The staff at Salt Lake magazine is very friendly, helpful and resourceful. The communication and service they provide is outstanding. Salt Lake magazine offers an excellent product as well as great value for money for advertisers. We look forward to a continued working relationship with them.”
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—Lavanya Mahate, owner of Saffron Valley Restaurant
READER DEMOGRAPHICS Male 42% Female 58% Average age 47 FINANCES Own Primary Residence Income of $75k and above Liquid Assets $100k+ OCCUPATION Science/Technical Company owner/partner Sales/Marketing Corporate Officer Stay-at-Home Parent Retired MARITAL STATUS Single Married Our Readers are a balanced blend of femal and male.
85% 46.2% 31.4%
18,671 36,876 11,748 10,252 9,572 20,355
Time spent reading (avg.) Shared an article with a friend Took action as a result of seeing an ad
41 min. 6 in 10 61%
EDUCATION Graduated with an Undergraduate, Graduate, or Advanced University Degree 60.8% TOP LEISURE ACTIVITIES Reading Books Travel Dining Out Entertaining at Home Golf Winter Sports Summer Outdoor Recreation Spening time with Family & Friends Gym Memberships
29% 71%
WHY SALT LAKE MAGAZINE? Magazines ranked #1 or #2 most often used medium for 85% of super inflential consumers across 60 categories. Source: The Media Audit April - May 2012/November 2012-January 2013 MPA Factbook 2012/13
READERSHIP P (801) 485-5100 | sales@saltlakemagazine.com
: IFE DE Y L TITU CIT H AL RK IT PA WS W
YOUNG BOXERS
FIGHTING FOR THEIR LIVES
THE PASSION OF FOOD PICTURES WORTH 1,000 BITES
THE MAGAZINE FOR UTAH
NE
SALTLAKEMAGAZINE.COM
SLC MAYOR
JACKIE BISKUPSKI + 5 WOMEN WHO RULE
GENTRI
WELL-SUITED FOR MUSIC
5
Risk
THINGS TO DO
JUNKIES
BEFORE THE SNOW FLIES
LIVING LIFE BY DEFYING DEATH
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”Salt Lake magazine captures the zest for living life to its fullest and appreciation for nature, that is the spirit that endears us to Utah.” —Tracey Welsh, Red Mountain Resort
CALENDAR JANUARY/FEBRUARY
SEPTEMBER/OCTOBER
MAY/JUNE
Space Close 11/2/16 Ads Due 11/18/16 On Sale 1/1/17
Space Close 7/5/17 Ads Due 7/21/17 On Sale 9/1/17
Space Close 3/1/17 Ads Due 3/24/17 On Sale 5/1/17
Park City Life section
Park City Life section
Park City Life section
Special Advertising Sections Great Getaways Space Close 10/26
Special Advertising Sections Tastemakers Space Close 2/15 Great Getaways Space Close 2/15 Fashion Guide Space Close 2/15
Special Advertising Sections Great Getaways Space Close 6/28
NOVEMBER/DECEMBER
MARCH/APRIL
JULY/AUGUST
Dining Awards
Best of the Beehive Space Close 1/11/17 Ads Due 1/20/17 On Sale 3/1/17
Park City Life section
Space Close 9/6/17 Ads Due 9/22/17 On Sale 11/1/17
Space Close 5/3/17 Ads Due 5/19/17 On Sale 7/1/17 Park City Life section
Park City Life section Special Advertising Sections Holiday Gift Guide Space Close 9/6
P (801) 485-5100 | sales@saltlakemagazine.com
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“Over the 25 years of publishing these distinct magazines, [Salt Lake magazine’s] covers have been graced with some of the most powerful and interesting Utahns like Robert Redford, Karl Malone, John Stockton and Jon Huntsman, Jr., among many others. The intent of these beautiful magazines is to help readers navigate the Utah experience.”
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—Chris Redgrave, Zions Bank
WEB saltlakemagazine.com
VISITS
UNIQUE
6 Month View (10/1/2013-03/31/2014)
309,624
268,356
Monthly Average
51,604
44,726
Percent Change Compared to Last Year
+69.64%
+76.68%
www.saltlakemagazine.com * Vertical Banner 728 x 90 pixels Possible formats: jpeg, gif, swif, html5 *Side Promo Ad 400 x 340 Possible formats: jpeg, gif, swif, html5 *Blog Post Ad 650 x 300 banner Possible formats: jpeg, gif, swif, html5
E-newsletter Banner Every Thursday 5500 Opt in Subscribers 728 x 90
P (801) 485-5100 | sales@saltlakemagazine.com
MORE PLACES TO BE SEEN Salt Lake magazine Digital Edition Full version of magazine released one month after print edition. With over 800 impressions per month and full page ads are linked to your website!
Interactive tablet/mobile editions Seasonal magazines with thousands of views per month. Video, slideshow, call to actions, and active hot links available.
Social Media rapidly growing 45,000 Total Followers:
P (801) 485-5100 | sales@saltlakemagazine.com
PRODUCTION production@saltlakemagazine.com |
801-485-5100 ext 207
AD SIZES 2 Page Spread Trim size
18 x 10.875
2 Page Spread With Bleed
18.25 x 11.125
Full page Trim size 9 x 10.875 Full page with bleed 9.25 x 11.125
SPECIAL PAGES
Formatted Dining Specs 1/3 page 1 image, 4 x 4 Restaurant contact info and location 75 words or less. Logo and Award logos (.ai or .eps preferred)
Half page 7.75 x 4.75
3rd sq. 4.75 x 4.75
2/3rds vertical 4.75 x 9.75 3rd vertical 2.313 x 9.75
Gift Guide Image, 4 x 6 30 words or less. Business info and location
PRODUCTION CHARGES Layout & Design Full Page $225 Fractionals $125 Standard web ads $125 Minor Changes to ads $35 Major changes to ads $75 per hour
Stock Photography Included in Design Fee Proofing Color Match-print $35 Penalty Date Information. A previous ad will be used if art is not received by the indicated deadlines.
PRESS READY REQUIREMENTS • Supported files: Indesign (must be packaged with all images and fonts), PDF/X-1a, Adobe Illustrator eps, and Adobe Photoshop tiff (flattened). • All graphics should be 300 ppi at the actual printing size and in CMYK. • Convert all Pantones to CMYK • Use support black for solid blacks: C 40 M 30 Y 30 K 100
• Double check PDF for separation and overprint problems. • Create registration/crop marks outside of the bleed area. • Keep important information at least .5 inches from the trim edge .
(live area, 8 x 8.875).
• Preferred file delivery methods are FTP, Dropbox, Yousendit, and e-mail if under 10mb.
SEND YOUR FILES Please email us the file name after the upload is complete. Production@saltlakemagazine.com
Other options to send files: dropbox.com hightail.com
P (801) 485-5100 | sales@saltlakemagazine.com