Product: Nordic ID RF601
ALEPA
Text: Darby Thomas Images: Shutterstock
WEBSHOPPING FOR FOOD At the moment, the web shopping experience is being piloted from the Alepa Viherlaakso location in association with Gastronautti Oy, a restaurant food delivery service. RAPID PICKING
GROCERY SHOPPING ARRIVES TO THE WEB Enhancing the customer experience is the best way to improve sales. Many retailers have turned to the Internet to achieve the goal of enhanced customer experience with web shops. Online shopping has been available for almost a decade and has become quite popular for apparel, home decoration, music, videos and more. Yet grocery shopping in Finland remains the most time consuming activity for families on a regular basis that is done at traditional retail locations. Recently, however, one company has begun an application for grocery shopping online to deliver an improved customer experience with faster, more efficient shopping to customers in Finland. Beginning in May, Alepa became the first grocery store in Finland to start selling food and other daily items via the internet. Alepa’s service began in Finland’s capital city area with Alepa Viherlaakso. The webshop was named Alepa Kauppakassi (Alepa’s shopping bag) and it is open from Monday to Saturday.
The logistics behind the new web shop for Alepa focuses on the use of Nordic ID RF601 handheld in sales mode during product picking. The Fujitsu sales application is updated to the RF601 device to enable individual users. When an order is received, the picker uses the RF601 to rapidly compile the order and scan all product codes that are stored onto the device. Upon completion of picking, the product info is sent to the POS system where the actual sales transaction is
done. The receipt will then be invoiced and this completes the sales action. While this particular application is new for the Nordic ID device, the RF601 handheld is already in use within the company as part of their traditional grocery store chain. Nordic ID has been supplying handhelds to S-Group, the parent company of Alepa, for over 15 years and has developed an extensive inhouse knowledge of the specific solutions for this customer. This made the choice of the RF601 handheld easy for Alepa. The device has proven its worth by being easy to implement and use as well as being ergonomic and user friendly. www.alepa.fi
Alepa is a convenience store near you. Affordable prices and long working hours through the whole week help customers do the daily shopping. The range of products is wide to serve the customers’ needs. There are over 80 Alepa stores in the capital city area at the moment.
Alepa Kauppakassi is available with the standard Alepa selection and pricing with the only extra cost for the customer coming from the picking and shipping. If the customer orders the goods before noon, the delivery will be made the same day. The customer then pays for the goods when receiving the delivery. Nordic IDea • 25