Malloy 23 greater plan is entirely pre-set. These walks empower people by giving them a feeling of control over something they cannot control: deathly disease. Not only are these events extremely successful in raising funds, they create advocates who return year after year. That is powerful design.
TCC True- Co-Creation: Designers Still Design, But Users Create As with Sanders’ generative design research method, co-creation is about designing tools, or as educator Eric Jenson described, biases and circumstances. Unlike Sanders, whose focus is on research techniques, my interests are in how designers can use co-creation as an effective mode of visual communication. I have chosen to add “True” to co-creation to differentiate between research and “end” design stages of co-creation. Also, TCC recognizes the co-creation of values, as discussed by Prahalad and Ramaswamy, but looks further to embrace users as full out cocreators. Fischer defined the need for accessibility to co-creation for a wide array of users but that designers should also create, within these opportunities, different levels of engagement, similar to the concept of readability. As discussed, unlike top-down approaches, co-creation involves all stakeholders; presupposing people are creative and experts in their lives. Visual communicators and businesses alike may struggle with this concept, but potential benefits, more often than not, outweigh the loss of control. Benefits include a strong sense of user ownership, better, more personal communication, and new insights into user needs and desires. It is important to recognize: 1. The fact that businesses and communicators might never have had control and 2. The reality that users may want to be meaningfully engaged. By learning to design circumstances, tools, media, or experiments appropriate to their desired message, visual communicators are supplementing traditional communication methods with strategies shown to prove strong brand advocacy. TCC enables users to be expressive in ways not possible