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Malloy 22 theatre as it relates to business. The fourth wall, coined by Diderot, is a theatre term that refers to the invisible wall between the audience and actors. As culture is beginning to show, the willing suspension of disbelief many have had in business has given way to a desire for transparency. Visual communicators will collaborate to embrace this notion while also recognizing the place for experience as a co-created value with users.

PD Participatory Design: Design for Purposeful Interaction Participatory design is a term often used interchangeably with co-creation. This has contributed to confusion as to how to achieve either or what exactly to achieve. To clarify, I would like to define PD as designs that are interactive (they do something or change) with a predesigned outcome or goal. A prime example of this would be a game, where a viewer plays to an end goal or set of goals. A non-traditional example would be the integration of multiple media, such as a VW poster advertisement of a road map that involved viewers using an iPhone app to drive their phones across the poster. PD involves designing sets of interactions and goals, using methods of User Experience design and Interface Design. PD recognizes how people desire a sense of accomplishment and mastery. As such, PD works to this end. NikeID custom shoes, which many would think of as co-creation, are actually PD, as they come from a pre-determined array of choices. A broader example of PD mixed with ED could be the American Cancer Society’s Relay for Life and other similar walks or runs as fundraisers. Participants in the event embrace an outer notion of what a walk means. Simple spaces become imbued with meaning, while little has actually changed. To achieve this, meetings and fundraising before the event build emotions and anticipations. Speeches and stories continue and build the experience. Tee shirts and website forums supplement the community experience. The interactions of participants in the creation of the event give them a sense of ownership, while the

Profile for Renee Malloy

Adaptive Design for Visual Communicators:Reexamining Relationships and Making Theory Apply  

Adaptive Design for Visual Communicators:Reexamining Relationships and Making Theory Apply is my MFA thesis paper. Please enjoy.

Adaptive Design for Visual Communicators:Reexamining Relationships and Making Theory Apply  

Adaptive Design for Visual Communicators:Reexamining Relationships and Making Theory Apply is my MFA thesis paper. Please enjoy.

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