Malloy 21 involvement and meaning. The mastery of AD is knowing when and how to provide challenges both visually and intellectually, to develop, even within a single work, different levels of user engagement.
Experience Design: Communication is Not Flat Advertisers, businesspeople, and writers all seem to contend that there is a new currency: one of value, experience, and reputation.26 As access replaces ownership, the demands for value creation through experience shift to a primary business concern. Experience opens many design and collaboration opportunities; it can and should be multidimensional and multisensory. Brand is constituted from an array of touchpoints and relations. Experience Design, ED, to be more specific, recognizes user witness as opportunities, adding non-traditional notions of design, such as personae interactions. Note also that experiences can also be interactive and adaptive because they involve people, time, and space. In the traditional sense, one can think of experience design as environmental, where wayfinding, graphics, and artwork contribute to the emotion and function of a designed space. Today, experience also entails service, event, community, and relational design. As such, designers extend their notion of touchpoints and work cross-disciplinarily to rethink where communication can most appropriately take place. Sometimes the answer will be far removed from our traditional notions of design. An example of Experience Design could be the Best Buy Geek Squad; they are caricatures of their profession. On the other hand, they now wear an identity of pride that embraces their geekiness. To the user, the experience of getting something fixed becomes somewhat entertaining, theatrical. ED recognizes the fourth wall of
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I made this hybrid statement taking into account Botsman, Rogers, Prahlahad, Ramaswamy, among other contemporary sources.