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Malloy 20 activating. Directing is important, because it ensures users access information in an order that most helps communication, but it should not be the only aim of design. As such, readability (speed of decoding/reading a design) of a work should be a key component in design. Equally important is the consideration of context, how and where people access the design. Do they see it in passing on the metro or in the comfort of their home? Context of a design should be considered as important as subject and message when it comes to determining a design’s readability. Concept should be developed after these factors are determined. Meaning is created with, not for, users, and users, as we now know from Daniel Pink, want to feel three things: a sense of autonomy, mastery, and purpose. Thoughtful design addresses these needs. As designer, author, and educator Petrula Vrontikis once said, “Practice safe design: use a concept.” Designers can and should challenge and engage viewers through wit, double meanings, and visual and verbal plays with perception, always keeping in mind the readability and context of the design. In a sense, visual communicators can entertain while communicating, thus engaging the user. Visual communication should always be appropriate to message, but the vehicle of a concept can vary along with the voice the designer chooses to use. Look at the work of Stefan Sagmeister as well as writings on design by Rick Poyner to discover how getting lost in imagery is very often a more effective method of design. In fact, a New York Times article explained how more difficult to read typefaces force people to concentrate further and, therefore, remember material better.25 Yes, this is directing and is only appropriate for some communications, but it is also one means for involvement. Typographic voice is a tool for

25

Benedict Carey, "Hard-to-read typefaces force better concentration." San Francisco Bay Area — News,

Sports, Business, Entertainment, Classifieds: SFGate. http://www.sfgate.com/cgibin/article.cgi?f=/c/a/2011/04/30/BU9B1J32JG.DTL (accessed May 1, 2011).

Profile for Renee Malloy

Adaptive Design for Visual Communicators:Reexamining Relationships and Making Theory Apply  

Adaptive Design for Visual Communicators:Reexamining Relationships and Making Theory Apply is my MFA thesis paper. Please enjoy.

Adaptive Design for Visual Communicators:Reexamining Relationships and Making Theory Apply  

Adaptive Design for Visual Communicators:Reexamining Relationships and Making Theory Apply is my MFA thesis paper. Please enjoy.

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