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Malloy 19 of this glorious communication pie: adaptive communication. Adaptive communication recognizes visual communication as a naturally co-creative process, as all users create meaning as they interpret designs. As educator and human computer interface guru Brenda Laurel once said, “A design is not complete until somebody is using it.� To this end, there are different levels of engagement and different types of engagements and touchpoints.

Active Design: Communication Interfaces as Design Engagement Active Design (AD) refers to the cognitive (intellectual and emotional) and physiological decoding and judgment of a message. Visual communication that uses cultural pathways, creates metaphors, or employs idioms is activating. Design that guides a user’s eyes or provides an interesting or even confusing landscape for his/her eyes is activating. To some degree, all design is active, however, AD goes further, calling designers to challenge, in addition to guiding, users intellectually and visually. Primary discourse over design methods to date has embraced a few main threads to include hierarchy principles of gestalt theory, that the whole is greater than simply the sum of its parts, combined with meaning making through signaled communication (semiotics and the understanding of signs). Visual communicators attempt to control meaning interpretation through cultural understanding they then imbed into designed signs. The goal is to create signs or groupings of signs that communicate intended messages to a particular group, in a particular way, and that way of communicating enhances the message, building meaning. As Manovich explained, design is an interface that converts data into information; it is not a formgiving device for content but rather content added with content.24 Too often, however, the conversation of visual communication is one-sided, with designers projecting messages, directing. When design allows people to think, feel, do, question, react, act, or internalize it is 24

Database Aesthetics, 51.

Profile for Renee Malloy

Adaptive Design for Visual Communicators:Reexamining Relationships and Making Theory Apply  

Adaptive Design for Visual Communicators:Reexamining Relationships and Making Theory Apply is my MFA thesis paper. Please enjoy.

Adaptive Design for Visual Communicators:Reexamining Relationships and Making Theory Apply  

Adaptive Design for Visual Communicators:Reexamining Relationships and Making Theory Apply is my MFA thesis paper. Please enjoy.

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