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Malloy 16 incredibly important methodology for the future of the industry, earlier defined by this same organization. As the 2008 predicted trends become more and more a reality, we see that statements like the above quote saying what “we as designers can do…others should not do,” stand in the way of important questions such as, “What can designers do? What should others do? What can they do together?” There are toxins in Grefé’s statement that pertain to cocreation and participatory design: an attitude of concern. As graphic designers most likely understand these terms, co-creation and participatory design threaten the very ground graphic designers have paved; the reality is these methods recognize communicators as experts who will need a few new skill sets. The change is in how users are perceived and communicated with; users are also experts, and designers are guides who can empower them so as to benefit all parties. As Grefé said, the changes are something corporations cannot ignore; visual communicators cannot ignore them either. A new design ethos is needed to engage these corporate and social needs. As this paper has established through examining industry and academic dialogue, participatory design and co-creation have emerged as a solution to communication problems but are poorly defined and confusing to outsiders. We now understand the various notions of cocreation and how others are applying it. A fuller understanding of what these terms mean in visual communication and how they may be applied will remedy this situation. The world is ready for visual communicators to step forward and invite the world to join them. The journey ahead will be difficult, as it runs against our training. It will be messy, because we are letting go of some control, and perhaps annoying, because we come from a world of top-down attitudes. However, embracing these changes will allow the industry of graphic design to survive and thrive as we finally define and live what we are: meaning makers. The following synthesis of methods I developed will be useful to visual communicators as they work to adapt to new roles

Profile for Renee Malloy

Adaptive Design for Visual Communicators:Reexamining Relationships and Making Theory Apply  

Adaptive Design for Visual Communicators:Reexamining Relationships and Making Theory Apply is my MFA thesis paper. Please enjoy.

Adaptive Design for Visual Communicators:Reexamining Relationships and Making Theory Apply  

Adaptive Design for Visual Communicators:Reexamining Relationships and Making Theory Apply is my MFA thesis paper. Please enjoy.

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