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theme 3 Action plan

Action 2023 Action 2024-27 Outcome

Publish and actively discuss Public Trust Index data

Publish and actively discuss Chartered Perception Metric data

Increase awareness and engagement with Public Trust Index

Increase awareness and engagement with Chartered Perception Metric

Wider awareness, understanding and discussion of the issues that impact public trust

The benefits of becoming Chartered are widely recognised, helping to develop a virtuous cycle of public engagement

Establish a new policy development process and identify areas of focus

Produce original research on matters of sectoral interest

Review and evolve policy areas

Ensure the Institute is focused on the matters that have most relevance to members and the wider sectors

Undertake communications review, reflecting on our channels and their effectiveness

Increase awareness and engagement with original research produced and published by the Institute

Regularly measure impact of messages to ensure reach and relevance

Trial a competition for Key Stage 5 or university students during 2024

Influence policy formation and ensure members and colleagues can speak with authority on a wider range of matters

Ensure our messages penetrate and resonate to maximum effect

Students are engaged and actively consider entering the profession