ART GIZMO
HOLGA LAU NCHES NEW iPHONE 4 PHOTO FILTER TU RRET
Many people may not know that the Holga originated right here in Hong Kong in 1982. In the niche photography culture of toy and box cameras, Holga has remained true to their low-fi aesthetic yet reinventing themselves to let a new generation of aspiring toy camera-enthusiasts experience Holga in a completely new way. Holga’s new Special Lens and Art Filter Case Turret promises pictures on the go with the brand’s iconic quirky feel. For those of you that don’t know what a turret is, a turret is originally defined as a “small tower on top of a larger tower or at the corner of a building or wall, typically of a castle.” This is actually in reference to how the photo adaptor is attached to the iPhone’s back area. Just like most iPhone cases, it latches on quite easily (very user friendly) to the mobile phone. There are 10 filters built into the turret. These include various colour filters, heart-shaped frames, an impressive macro lens and a handful of clever split screen filters. All of them are fabulous ways to quickly capture your mood and feel of a situation into a photo. Particularly notable is the macro filter which allows you to take some really nice closeup detail shots with an artistic background blur. The vignetted color filters also diversify ways to quickly take a snapshot and add your own creative flair to it. With the popular rise of numerous photo filter applications at present, Holga brings to the table a great tangible addition for everyone look forward to encountering!
Written by Joyce Yung Photographer: Joyce Yung 26