“Everybody is exposed to the same noise and everyone thinks about the same thing most of the time. You all get subliminally bombarded with the same pieces. You think.. ‘this and this would make a good that.’ With some people, though, it burrows into their head and they can’t get rid of it.” Mike DeLazzer is one of those people. He is the creative mind behind Redbox, one of the largest kiosk automation businesses ever invented. He is not affiliated with the company itself anymorw, but instead is actually the mastermind behind the successful design of the kiosk machines currently being used. It all began when DeLazzer took a trip to a local video store and was unsatisfied with the customer service he experienced, or lack there of. He knew this was not the right way to run this type of business, taking “the most precious thing, the customer, “ and not giving them the right kind of attention.
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