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Brian Hall, DDS
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Most people panic when their dentist says, “You may need a root canal.” Brian Hall, DDS, contends that his endodontic practice flips that grim mindset.
Endodontics is the branch of dentistry that deals with diseases and disorders of the tooth root, dental pulp, and surrounding tissue. The endodontist’s goal is to relieve pain and save the natural tooth.
“We are here to help people with pain, not inflict it,” Dr. Hall said. Alleviating patients’ anxiety is also his objective. “My technical skills are good, and I have a knack for establishing an immediate rapport with people,” he explained. “Saving your smile with a rock ‘n’ roll style” is his motto.
As such, Dr. Hall designed his Frederick office with the intention of figuratively transporting his patients to a different place. The former DJ and casual musician decorated his office’s ample wall space with music memorabilia. The ambience is complete with the sounds of a Sirius classic rock station – or whatever genre the patient prefers.
“Imagine listening to Led Zeppelin during a root canal,” he said. “The power of music fosters a positive vibe, and this music is not stereotypical for a dentist’s office. It helps patients relax during what can be a stressful time.”
The music is often the first talking point for the conversation Dr. Hall initiates with every patient. His wall-mounted Woodstock poster, for example, has been the impetus for exchanging memories of the fabled rock festival – from those who went, who wanted to go, or who have heard its tales. “I want to make patients feel at ease,” said Dr. Hall, who describes himself as “laid back and jovial.” His work “uniform” consists of a T-shirt with the practice’s logo, khaki pants, and Chuck Taylors. In addition to taking the extra time for congenial small talk, “I pride myself on educating (patients), explaining the procedure in detail. It’s a nice way of freeing patients of preconceived notions. A root canal is really not a painful procedure, and most of my patients are happy with their treatment.” While Dr. Hall acknowledges that creating a positive experience for his patients takes more time and effort, he believes “it’s what sets me apart. And it makes me feel good as a practitioner and as a person,” he said. “You can bring positive energy to whatever you do. It's a shame it’s not the norm for all doctors and dentists.”
