Let’s Benchmark! cation, location, and location. A resort steeped in exquisite natural beauty can even afford to skimp a little in the areas discussed above and still maintain a loyal client base. Be it beautiful sunset views from a mountain
destination can result in a much improved tourism experience.
LOCATION
Sometimes in tourism, as with real estate investment, it all comes down to three things: lo-
lodge, a lush, green misty valley next to a waterfall, or sugar-white sandy beaches, some locations just have that certain something that brings visitors back again and again no matter the cost, inconvenience, or difficulty.
2015’s Top Ten
Tourist Destinations
RECENTLY, MASTERCARD RELEASED THEIR ANNUAL GLOBAL DESTINATION Cities In-
dex. This year, it ranked more than 100 cities worldwide, measuring past tourism traffic and making predictions of future travel destinations. Among other factors, the two that this index focuses on are the number of visitors who come to a city and stay at least one night, and how much they spend.
London 18
mix of history, culture, culinary and creativity THIS YEAR’S REPORT INDICATED THAT LONDON will be the travel destination preferred by the highest number of visitors. With its unrivalled mix of history, culture, culinary gems, and creativity, the UK’s capital continues
Issue 10 - OCTOBER 2015
to surprise and excite visitors from all over the world. Attractions such as Tower Bridge, Tate Modern, and a long list of fascinating museums and shopping districts are among just a few of the top attractions. This is the second
consecutive year that the city has held the crown for the number one tourist destination. More than 18 million overnight visitors will grace the beautiful city this year and spend more than $20 billion!