Steven Czyrny:
A Media & Sports Consulting Brand with a Zest for Innovation
Greenfuel Energy Solutions:
Akshay Kashyap’s Vision for a Greener Indian Automotive Industry
7 uncomplicated ways to lose belly fat, based on science
Ashis Sen Founder & Chairman
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Editor’s Note The Innovation Frenzy: Brands That’re Redefining Market Standards Through Consistent Breakthrough Products Companies That’ve Bounced Back Stronger After Daunting Setbacks
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hen thinking of innovation, we often imagine products & services that have new and advanced features. Innovativeness is generally likened to novelty, which is an accurate comparison but somewhat incomplete in its meaning. Rarely do we view innovation for its true essence, i.e., a dramatic shift in people’s paradigms (and not just a mere improvement in features). In 2021, a few brands have been especially capable of upholding the true definition of innovativeness through their offerings. These versatile brands have consistently doled out breakthrough products & services, and in turn, also spurred a perspective-shift in their industries. Thanks to their efforts, the overall standards for quality and technology in the market have raised to a whole new level. POWERCAB is one such brand that has been at the forefront of innovation in West Bangal. Nilvarna Design and Consultants (OPC) Pvt. Ltd is another brand that has spurred reformative change in its industry. The brand has set new benchmarks for developing practical yet out-of-the-box designs in modern architecture and urban planning. In addition, it has motivated other brands to adopt new thought processes in product and industrial design. A few other brands that’ve been a part of this innovation frenzy are Seven Twenty Ten Network, Iconicsolutions-LLC, and Greenfuel Energy Solutions. Seven Twenty Ten has inspired new modi operandi in the sports and media space, while Iconicsolutions-LLC and Greenfuel Energy have done so in the medical billing and renewable energy sector respectively. Despite the fact that we’re not all entrepreneurs, the streak for innovation lies latent in all of us. It takes some essential ingredients, viz., curiosity, selfdiscovery, and a hunger for learning, to unveil this hidden quality of ours. Never stop innovating! Our existence is only fulfilling to the extent we’re ingenious and adaptable. Live a life that defies all conventions and norms! “Wishing all readers a powerful second-half of the year”
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CONTENT COVER STORY
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POWERCAB An Eminent Elevator Services and Maintenance Provider of India
18 IIPC INDIA
An Illustrious Training Professional Education
Institute
22 Seven Twenty Ten Network: A Media & Sports Consulting Brand with a Zest for Innovation
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That’s
Redefining
24 I-Conicsolutions LLC
A Dynamic Entrepreneur Who’s Spurring Innovation in the Healthcare Industry
28 Federal Soft Systems
Kishore K, Director & Kishore Kumar Yedam, CEO - Revolutionizing the World of Digital IT Services along with Staffing, Recruitment and Best Technology Driven Cloud Solution.
32 Greenfuel Energy Solutions:
Akshay Kashyap’s Vision for a Greener Indian Automotive Industry
36 Oasis Fertality A Power-Brand That’s Redefining Reproductive Medicine in India
40 Nilvarna Design and Consultants
Vikas Verma: A Visionary Entrepreneur Who’s Set to Metamorphose India’s Architecture and Design Landscape
44 Lyra
Rajesh Desai: Visionary CEO Who Accelerated Growth Of Digital Payments Market In India 7
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COVER STORY
Ashis Sen Founder & Chairman POWERCAB
POWERCAB An Eminent Elevator Services and Maintenance Provider of India
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H
ave you ever imagined what life would be like without elevators? With the number of skyscrapers and towers we have today, it would be nearly impossible to do without them! Elevators and escalators simplify our lives drastically by reducing energy and timeconsuming movements. They’re also a boon for physically impaired individuals who have mobility issues. Studies suggest that the Indian lift and elevator markets are expected to grow by approx USD 522.84 by 2025. Recent reports also reveal that this industry is expected to reach $2 billion by the end of 2023. With the increasing number of metro projects, office spaces, commercial & residential establishments, the demand for elevators has increased multifold. Furthermore, government initiatives such as the Smart Cities Mission and the Pradhan Mantri Awas Yojana are greatly contributing to this growth. Owing to this increasing demand of the times, Powercab, a leading lifts and elevators manufacturer of India, has been working persistently to upscale the country’s elevator marketplace. Powercab offers 360-degree comprehensive elevator solutions to a multifarious range of customers. It is regarded as one of the most illustrious brands in its segment, with several successful solutions to its credit. From brand versatility to service comprehensiveness, there are various elements that’ve shaped Powercab’s market success. This article covers them in depth, to inspire other entrepreneurs to incorporate the same in their business. An Overview of Powercab’s Services Powercab is an ISO 9001:2015 accredited firm that has been in the industry for 29 glorious years. It has 5556+ currently running elevators, with numerous kinds of elevators installed in some of the major states of the country, such as Orissa, Assam, Tripura, Jharkhand, West Bengal, etc. The company has elevators installed in major cities like Ranchi, Siliguri, Jamshedpur, Agartala, Rampurhat, as well as some of the SAARC countries like Nepal and Bhutan.
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Powercab lifts possess a microprocessor system that is a pre-programmed control. This advanced feature is backed by the VVVF Drive of Toshiba, Fuji, Yaskawa, etc. The lifts manufactured by the company have an almost zero-to-none breakdown rate. The 0.1% of breakdown cases are received mainly from the consumer’s end due to the strict policy.
The company offers a diverse range of manual and automatic lifts, viz. » » » » » » » » » »
Manual Collapsible Door Elevator Manual Telescopic door Elevator Manual Sliding Door Elevator Center Opening Auto Door Elevator Manual Swing Door Elevator Lifts with Door Open Buzzers High-grade lifts with intercom and CCTV facilities Online Maintenance Support & Backup team Same Day Annual Maintenance Backup Plan at affordable rates Reliable arrangements between
10 AM to 6 PM via the IVR system or the POWERCAB LIFT app on Google Play Store As soon as the client reaches out to Powercab, the company generates an end-toend assessment. It covers everything, right from the client’s requirements and needs to after-sales services. While delivering outof-the-box services, the company ensures that it takes all the necessary permissions and licenses. It also offers a free oneyear warranty/free service period with a Anirban Sen | Director | POWERCAB lubrication service of the elevators. The safety circuits incorporated in the elevators are set in accordance to the West Bengal Lift Rules and Act and IS & BS Standards. The Company’s Inception & Success Story Powercab was established in 1992 by Mr. Ashis Sen. He aspired to contribute to the technological advancement of the country by supplying affordable lifts and elevator services. During the initial days of the firm, the Indian lift and elevator industry was dominated by multinational developer companies. These corporations charged whopping sums for their ‘good enough’ services. “At that time, due to the bad economic condition of India and people neglecting to purchase properties, culminating in the real estate business performing inadequately and simultaneously, the lift industry being affected badly. We just realized; it was time for us to step in and provide for the people in need,” recalls Mr. Sen. Having vast knowledge and experience in the electrical and electronics field, Mr. Sen decided to set up Powercab with a tight capital budget. It was one of the few firms that dabbled in the conventional single-speed lift, that too at reasonable prices. As this gravely affected the business of other lift companies, they tried to tarnish Powercab’s goodwill. “This affected the business of other lift companies and as such, they tried to damage our company’s reputation. However, we were very strict about our commitment to the clients in regard to delivery and completion we were able to overcome all this hindrance,” says Mr. Sen. With persistent efforts and sheer determination, the company has enabled itself to
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integrate all the latest features in its high-speed lifts. It is now regarded as one of the market leaders of the industry in present times. Powercab’s Exceptional Team The company’s highly experienced team of experts ensures that the client gets customized solutions on time. The lifts built by the company’s maintenance have a record of zero-to-none breakdowns. The company also has a quick customer care response time, responding to calls before 5 pm. Furthermore, it boasts a robust R & D team, who’re responsible for designing all of its elevators and equipping them with power backup and emergency lights & fans. At present, Powercab has set up a team of well-versed and experienced engineers to help them stay abreast with the changing market trends. With the addition of this team, the company aspires to incorporate more advanced and superior quality technology in its lifts and elevators. The Brand’s Customer-Centric Approach One of Powercab’s most appealing characteristics is its customeroriented approach. The company never compromises on its quality of services despite its feasible pricing. Moreover, the firm believes in early and prompt deliveries, with an assurance of advanced backup assistance. Powercab is more inclined towards obtaining nominal profits as it helps the company acquire the largest AMC coverage annually. This AMC coverage further helps the company establish a substantial number of maintenance clients for its products. The safety and security of its customers are of utmost importance for the company. It has therefore designed its lifts with the following features *
Power backup that assists emergency lights and fans in case of a power failure.
*
Intercom facilities in higher-grade lifts.
*
Integrated automatic rescue devices that operate only during power failure.
“
“POWERCAB is happy with POWERCAB USERS. The essence of the elevator business is to achieve a maximum number of maintenances which generates maximum revenues per month, which is a great support to run the business smoothly with all overhead expenses.”
”
In addition to this, a brief demonstration is also given to the residents on where the lift is installed, how to operate the lift, and how to rescue people in case the lift stops.
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According to Mr. Sen, the company also needs a better technically-equipped factory at the moment. This will help the company stay at the top of its game. The factory will be set up in Kolkata and is expected to be completed by 2023. “Continuously striving to overcome its shortcomings, in the years to come, we, at Powercab, aspire to complete our well-equipped factory in Kolkata and start production at the earliest with modern production technique and deliver products at a reasonable rate to our customers,” adds Mr. Sen.
In addition to this plan, the company is focusing on accomplishing the following milestones: »
Ashis Sen | Founder & Chairman | POWERCAB Noteworthy Accolades For nearly three decades, Powercab has been manufacturing high-quality fabrication materials and control panel units. Its competitive pricing, stateof-the-art designs, and cost-effective solutions have won the hearts of several clients. In addition to public acclaim, the company has garnered awards from esteemed organizations like the Institute of Economic Studies. It has also won several other awards, like: » Udyog Ratna Award in 1999 for industrial development in West Bengal. » Trans-World Gold Stae Award in 1999 for highest achievement in selling products in the metro city of Kolkata. » Excellency Award in 1999 for designing and production. » Gold Medal Award in 2001 for services and production. » Excellence Award for extraordinary achievements in India’s Development. » Rashtriya Pratibha Puraskar Award in the year 2013 in Kolkata for its unparalleled services. Recently, Powercab has also been shortlisted for an award by a Mumbai-based SME. Plans for the Future To stay relevant, a company must plan for the future well in advance. It is crucial for a company to have a vision, irrespective of how big or small it is. Being a rapidly growing firm, Powercabs has numerous ambitious plans in the pipeline. For starters, the company plans to continue delivering highquality lifts and elevator services, whilst maintaining International Standards.
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Manufacturing Center opening doors, elevator/escalator spares, and transact spare parts to other local companies of neighboring states at lowered prices (in comparison to suppliers from Pune, Mumbai, Ahmedabad, etc.)
without the wires. These lifts will also display all fault-finding error codes and consume low electricity. “Quality has always been a major factor contributing to our success, and we at Powercabs intend to keep it intact. More than brand marketing it is the word of mouth and praises passed on by our clients to others that have eventually helped us reach here and we will leave no stone unturned when it comes to ‘Lifting the Lift’s Value’, concludes Mr. Sen.
»
Installing more sophisticated machinery for mass production. » Improving the quality of products to match the standards of MNCs. » Revamping elevator cabin designs with more appealing and aesthetically pleasing styles and features. » Adding advanced features to the microprocessors control panel for locating faults easily and better performance. » Rigorously training the technical staff by experienced engineers. » Improving the marketing network within and outside the states of the Eastern part of India.\ » Inaugurating four showrooms for elevator products in Kolkata. » Change shift timings to 24 hours for better maintenance network. » Lower AMC costs in comparison to MNCs by adopting new strategies. The company is also working on launching wireless lifts. These wireless lifts will comprise only cabin and landing controls,
A Message to Aspiring Entrepreneurs Being an entrepreneur is a demanding task that requires years of devotion to the mastery of a field. It also requires relentless innovation and production excellence. Having been an entrepreneur for decades now, Mr. Sen has learnt the true significance of the aforesaid qualities. He shares his insights to the readers of Prime Insights Magazine: “Have at least 8/10 years solid technical experience in this field and capable to develop the product time to time as per market demand with a sophisticated production unit equipped with a modern automated machine, etc. and solid marketing network and solid support of maintenance.”
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Y A D ONE
E E KN
T N E M E C A L P E R
? E G N E CHALL
! D E T P E C C A
IIPC INDIA
An Illustrious Training Institute That’s Redefining Professional Education By Yash Annand | Prime Insights
I
n India, millions of students seek professional courses to meet their diverse career needs. Statistics show that pursuing a professional/ vocational course significantly boosts a student’s chances of landing high-paying jobs. It also helps them holistically develop skills and qualities on the personal front. To bolster students’ career growth, IIPC (International Institute of Professional Courses) India offers them multifarious courses with a growth-oriented approach. Situated in Pune, IIPC provides cutting edge knowledge to students through its advanced curriculum and practical trainings. IIPC has successfully transformed the careers of thousands of students so far. It is regarded as an unequivocal leader in the domain of professional education.
An Overview of the Brand
Being an internationally acclaimed Training Institute, IIPC India has its presence in the USA and Germany. The institute is dedicated to helping its candidates acquire the best corporate job opportunities in their respective career fields. Here are the professional courses the institute specializes in: • • •
Digital Marketing Course (E-Learning & Classroom Training) HR Training (E-Learning & Classroom Training) Data Science Courses (E-Learning & Classroom Training)
What makes IIPC stand out from its competitors is its relentless passion to make a difference. To help every student, irrespective of what social class/creed they hail from, the institute makes it a point to offer only feasible courses. The affordable fee structure, however, doesn’t mean that the institute compromises on faculty or training quality. It ensures that all its courses are up-to-date; all its professional trainers, too, must be highly experienced and have a vast knowledge of their field.
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IIPC offers international certifications like Google certificates, apart from an institution certificate that implies the completion of the candidate’s Professional Training Course. Once the course is completed, it also gives internship opportunities at the institute itself. The idea is to help candidates learn more about working on digital platforms.
of classroom training figures if the internet and other things meet the required criteria,” he adds.
Notable Achievements & CSR Activities
Since the last 3 years, IIPC has sustained an impressive 66% placement record, among many other noteworthy achievements. Some of these achievements have been listed below:
IIPC’s Inception Story
•
IIPC was founded in 2014 by Mr. Tejas Kharat and Swapnil Dalvi. Their idea was to homogenize the education offered to the youth aka the future of the country. “If I speak about the motivation factor for this venture then to be frank with you it had its chapters and moments which played a huge role, but as even a huge tree was first a seed, similarly there was an idea of giving back to the world, leaving it better than as we found it,” recollects Tejas. Despite having a bright career ahead in their respective fields with over 12 years of experience in HR, both, Tejas and Swapnil felt deeply towards creating something that exceeded monetary gains. “I always believed that it’s not all about money, but about the unexplainable feeling or the unmeasurable gratitude where teaching as a profession had and business even though being a huge factor with profit and loss we at IIPC India value this sentiment to our core,” adds Tejas. With this intent, they aspired to imbibe the same morals and values in their other venture, IIPC India, as well.
• • •
“Outstanding work in the field of Education” – Maitreya Foundation India - 2017 “Social Activist Institution 2020” – Police Friends Association(Maharashtra) - 2020 “Excellent Digital Marketing Service Provider” – Chate Public School, Pune - 2021 “Top 10 E-Learning Portals In 2020” – Business Connect Magazine - 2021
The institute also actively partakes in CSR activities like Road Safety Awareness. In the last year, the institute provided sanitizers, masks, and raincoats to policemen. It also distributed food supplies amongst the poor during the lockdown period. To add to this, IIPC India also adopts 2 children from the rural outskirts of Pune every year. It then funds their education till the time they graduate and secure themselves a job.
Plans for the Future
In the coming years, IIPC plans to standardize its training processes across the globe. With this, it aspires to establish itself as a Globally Recognized Brand in the educational sector. Apart from this, the institute also plans on making it to the Top 10 Institutes that offer quality training in HR, Digital Marketing, and Data Science. “It’s the first step towards revolutionizing the education sector later on we also plan to involve some upgraded methodologies in training and live business projects to gain valuable experience in terms of placements & training for our candidates,” says Tejas.
How IIPC overcame the obstacles put forth by COVID-19
The pandemic proved to be disastrous for many sectors and the educational business sector was no exception. Being a rapidly growing institute, IIPC too had to face numerous challenges due to COVID-19. “Due to covid -19 the business requirements changed overnight and the shift which was supposed to happen over 3 to 5 years down the line got streamlined in the present scenario,” says Tejas. Despite the sudden shift in operations, IIPC immediately converted its educational services into live interactive classes and an E-learning Management System (LMS). This system was recently made public and was inaugurated by the esteemed Honorable
A Message to Budding Entrepreneurs
Being an indefatigable proponent of resilient positivity, Tejas urges young entrepreneurs to stay steadfast while pursuing their dreams. He likens this journey to sailing a ship in a stormy sea. Here’s what he has to say: “Being an entrepreneur in the current times, where the world is changing so fast and things are evolving at an alarming rate, is a brave thing to do. You always need to be on your toes finding solutions to the problems that are unknown, just like a ship in a big blue ocean which has been surrounded by a storm. The only advice you need to know to reach to the safe haven – the shores of success, is to steer through the waves, cutting them precisely with guided maneuver and faith. You need unequivocal faith in your skills and your intuition.”
Mr. Praveenji Salunke (I.P.S, I.G. CID Crime Maharashtra), and Mr. Deepakji Lagad (Sr. Police Inspector, Deccan Pune). Many
other renowned legal and political entities were also present at the occasion. “We have taken measures that a monotonous video teaching format to be discarded from the E-learning Modules and making it a two-way conversation where candidates can engage in realtime and get their queries solved, which provides a decent replica
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Apple’s Potholed Journey to the Luxury Car Industry with “Apple Car”
By Trishani Sarkar | Prime Insights
O
ver the years, Apple Inc has managed to establish itself as one of the leading smartphone companies in the world. As if its evergrowing iPhone series wasn’t enough, the company has already made plans of targeting the luxury car market. While the company is hopeful about this ambitious step, there seem to be a plethora of factors that it might need to
consider. For starters, Apple would have to make its mark in an intimidating $230 billion luxury car market, with century-old players like Mercedes-Benz. This, in itself, would be a huge task. In 2014, Apple hinted towards its interest in dabbling into the luxury car market. Since then, it has had to face a fair share of ups and downs. Right from false starts to the company’s indecisive plans rotating between electric vehicles and self-driving technology, Apple has had quite the journey with this project.
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Contract Manufacturing to a Third Party
An automotive giant, Tesla, had to face quite a few shortcomings in its initial days with the production of its electronic cars. Some of its cars had manufacturing problems as well as missing production goals. In this case, Apple’s CEO Tim Cooks should also consider contracting the manufacturing to a third party to push his project forward.
Technology Way from the iPhone
Different
Apple is known for its cutting-edge technology. The California-based company runs the game when it comes to the latest gadget technology. However, the automobile industry is a different ball game altogether. Owing to the lack of visibility in how many automobiles are expected to be shipped in the first year itself, there’s little incentive for any supplier to produce an adequate number of components. Moreover, the technological differences between the two industries are almost astronomical, which has certainly become evident to the company over the years.
Foxconn Technology Group
To enter the automobile industry, Apple’s contract partner for iPhone manufacturing, Foxconn Technology Group, took on a joint venture with Fiat Chrysler Automobiles. While this seems to be a smart move, Apple might have to consider few other established automakers that can resolve engineering issues at a manufacturing level. With the five major contenders that include the likes of the Renault-Nissan-Mitsubishi alliance, Volvo with its Chinese parent Geely Automobile Holdings, VW, General Motors, etc., teaming up with an established player would turn out to be a great option. Given the fact that each of the aforementioned brands has developed electric vehicle platforms, Apple wouldn’t find it difficult to team up. Besides, brands like VW and GM have already teamed up with Ford and Honda respectively. With the “Apple Car”, the company would be targeting a different price bracket, that can prove to be risky. While Apple is known for its high-end software and design, it would have to change its outlook completely towards its pricing strategy for its luxury car. While it seems like Apple may have to resolve all these challenges, one simply cannot forget the fact that the company is where it is today because of its impeccable technology. We can only hope to see the same unmatched technology in its luxury car.
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Seven Twenty Ten Network:
A Media & Sports Consulting Brand with a Zest for Innovation The Brand’s Initial Struggles
Mr. Sheetal Paknikar, Founder, MD & CEO By Yash Annand | Prime Insights
I
n today’s dynamic business world, disruptive innovations are an absolute necessity for progress. All galvanizing trends follow a common cycle: disruption -> innovation -> evolution. This has been especially true for some growing brands, which’ve continually deviated from the norm to bring about market reforms. Seven Twenty Ten Network is a brand that has been attentive to disruptive innovations since the start, including a sustainable ‘under promise -> over deliver’ model. The brand’s Founder, MD & CEO, Mr. Sheetal Paknikar is a vastly experienced communication professional who acknowledges the disrupt -> innovate -> evolve approach. Let’s have an overview of the brand to understand its unique modus operandi.
Seven Twenty Ten Network: A Goal Driven Company
Seven Twenty Ten Network is an Integrated Marketing Communications & Sports Consulting organisation that’s headquartered in Mumbai. The brand’s outlook has been elaborated below: Mission: To work towards solving communication problems across diverse segments, industries & verticals, blending a creative, analytical & research-driven approach in its work methods. Also, building a network of expert consultants in communication, integrated marketing, media, and sports consulting. Vision: To create a sustainable organisation that has a culture of honesty, sincerity, and excellence, while collectively working towards creating a better world. Service Differentiator: Accountability; ready to work with clients as partners rather than just suppliers or service providers. Over the years, Seven Twenty Ten Network has created a strong foundation of trust with clients by providing them immense value. It has also ensured that it stayed connected with them through regular interactions and knowledge-sharing initiatives. The brand has always preferred to look at the bigger picture over short-term objectives.
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Seven Twenty Ten Network was incorporated in 2010 in Mumbai. Back then, the first clients were procured when the team was recommended on a “free trial” basis. Like any other startup, the brand faced umpteen challenges when it entered the market. Its team, however, had faith in its values and vision. They also had the patience to wait until they got market acceptance. Above all, they were prepared to surmount any challenge that came their way. The brand’s most significant struggles were related to finding the right talent pool. In the business of communication, clarity of thought and good problem-analysis skills are essential. The employees needed to have patience, belief in the organization, and a willingness to work hard, year after year. Seven Twenty Ten Network was eventually able to live up to the trust of its employees while growing its financial returns & the challenge of diverse projects. The brand has evolved through a well a motivated team. It has resulted in better turn-around times for its clients. In terms of its offerings, too, the brand has achieved significantly by creating the ideal blend of expertise and experience. It has been able to deliver clients a broad array of need-appropriate digital products, applications & services.
Seven Twenty Ten’s Multifaceted Growth
In the last decade, the company has grown horizontally across diverse domains. Owing to its proven expertise in the media industry and a highly experienced core team, it has built an impressive list of National and International clients. In 2015, the company diversified into Sports Education & Consulting – in an effort to target the younger generation and enrich them with career opportunities in sports. A joint venture with Dr. Romeo Jozak, the former Technical Director of the Croatian Football Federation, was established by the company in 2018. Dr. Romeo is regarded as one of the most respected Football Administrators & Coaches in the world. He is also no stranger to
Dr. Romeo Jozak, Partner, International Business Consulting, with Croatia Captain Luka Modric
Plans For The Future
Industrial transformation is an ever-evolving process. The pandemic has severely disrupted several businesses in event management and hospitality while spurring the growth of E-commerce and app-based businesses. Seven Twenty Ten Network is utilizing the business disruptions in this pandemic by investing in AI and developing Digital IPS for knowledge-sharing, music, culture, sports & education. The brand has a few key projects in this space that’d potentially be ready by 2025.
The Management Team Behind The Brand’s Success
The extent of a brand’s success is largely defined by the competence and cooperativeness & experience of its team members. Seven Twenty Ten Network, too, has attained its current station due to its highly effective team.
The Management Team at Seven Twenty Ten
The Seven Twenty Ten Team at the Indian Embassy in Zagreb
the Indian Football scenario. In 2015, he was invited by the Uttar Pradesh Government to evaluate the football activities taking place at the grassroots in UP. His brief stint caused him to develop a strong fascination for the talent he saw in the country. He realized the latent potential of the sport in India and thus, in 2018, he partnered with Seven Twenty Ten Network to give an impetus to its development. In 2018, Seven Twenty Ten Network also partnered with Light Infotainment, one of Mumbai’s most respected and well-known entertainment and sports brands. Light Infotainment has rich experience in organising celebrity events and sporting initiatives. Martin D’Souza, the Executive Director of Light Infotainment, has been instrumental in readying the ground for the brand’s sports academia. It is expected to be operational in the near future.
Mr. Sheetal Paknikar, Founder, MD & CEO: A post-graduate from Industrial Design Centre at IIT, Mumbai, Mr. Paknikar is a respected professional having worked with leading Corporates, Brands & Media Houses for 25+ Years Dr. Romeo Jozak, Partner - International Business Consulting: Dr. Jozak, a PHD in Football from the University of Zagreb, is a world reknowned Football Coach & Administrator for 25+ Years
“I have known Rajesh, Arun, Martin and Sheetal for long,
both as friends and business associates. I think they’re great professionals who completely understand what it takes to have a vision and execute it” – Dr. Romeo Jozak, Former Technical Director, Croatian Football Federation; Owner, Blast Football Club Columbus.
How The Brand Gauges Its Success
Over the years, Seven Twenty Ten Network has acquired a steady clientele. It considers repeat orders from its customers to be the true measure of success, for they signify the quality of its delivery model. The brand believes that recommendations and referrals are the most fundamental of all recognitions. The brand has also achieved significantly concerning more formal recognitions, such as awards in Digital Innovation, Business Excellence, and Social Initiatives. They’ve spurred its team to take greater risks and seek new challenges.
Dr. Romeo Jozak at the Mumbai Corporate Office
Mr. Rajesh Dube, Business Development Advisor: A Graduate from BITS Pilani & PGD from S P Jain College of Management, Mr. Dube is an industry veteran having 30+ years of work experience with eminent brands like HDFC. He handles the International Business Development for Seven Twenty Ten. Mr. Arun Gupta, Executive Producer & Director - Operations: An Alumni of FTII, Mr. Gupta has 23+ of cumulative work experience. He looks after the National & International Fim Production Business of the brand. Mrs. Hemangi Paknikar, Director - Academia & Skill Building Initiatives. Mrs. Hemangi Paknikar, a Gold Medallist from SNDT University with an MA in Music and 18+ Years experience, she is also the Founder of Sur Sanskaar Academy of Music, Seven Twenty Ten’s Self Funded Skill Building Initiative. Mr. Akshay Kagilkar, Account Director – Brand Services & Design: A softspoken, clear minded & goal-driven professional, Mr. Kagilkar has worked in the Graphic Design & Advertising Industry for 18+ years. Mr. Sanjay Chowdhary, Director – Creative & Content: A greatly experienced professional, Mr. Chowdhary has 20+ years of experience working with Corporates & Brands on Content & Events.
Croatia’s Leading Club Dinamo in Zagreb
Mr. Pritam Borkar, Director – Digital: After 18+ years of experience in Digital Engagement, Web Design & Software Applications, Mr. Borkar is an Open Source Expert who guides clients for best ROI.
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A Dynamic Entrepreneur Who’s Spurring Innovation in the Healthcare Industry Pankaj Kumar Akshay as President & CEO of I-Conicsolutions LLC
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eing a country of over a billion people, India has one of the most expansive healthcare networks in the world. The Indian healthcare market is worth USD 100 billion and is expected to reach USD 372 billion by 2022. Despite its great evaluation, however, there are some glaring deficiencies in the industry – ones that’ve stymied much of its growth efforts. Hospitals are in dire need of effective revenue cycle management and medical billing revenue systems. They’re facing an imminent ‘operational discord’, as a result of which their efficiency is being compromised. While many entrepreneurs have sought to reform this dilemma, only a few have been particularly effective at doing so. This article covers the story of one such entrepreneur- Pankaj Kumar Akshay, President and CEO of I-Conicsolutions LLC. Pankaj Kumar Akshay is a first-generation entrepreneur who has over 15 years of experience working in the healthcare industry. His brand, I-Conicsolutions LLC, offers end-toend as well as standalone medical billing services to multiple US Healthcare providers. Pankaj aims to revolutionize the healthcare sector by highly optimizing companies’ revenue/ billing processes. Through this, he envisions multifaceted growth across different domains in healthcare. Let’s take a deeper look at the various elements that’ve shaped Pankaj’s story, including his inception idea, driving ideals, and successes.
The Inspiration That Drives Pankaj’s Brand
The healthcare sector in India is undergoing a tremendous technological metamorphosis. There are new avenues for technological advancement being created each day. Pankaj, being a visionary at heart, foresaw the immense growth that was possible through such avenues. He thus founded his brand with a vision to provide cost-effective, technologically advanced services to clients. Pankaj has been ardently ensuring that his brand meets premium quality standards when serving clients. Furthermore, he has leveraged multifarious ideas and skills that he garnered during his 15 year career in the healthcare industry. Having worked with multiple companies during this period, Pankaj, for some reason, was unable to use his skills for the betterment of clients. He fulfilled a lot of this latent potential through his brand, I-Conicsolutions. He has been able to create a desired environment where clients consider him as a co-sourced business, not an out-sourced one. Moreover, he has created a platform where his colleagues feel like partners, and not merely employees. I-Conicsolutions has inspired a lot of other brands in the industry to follow suit and ensure high quality and work-life standards.
I-Conicsolutions’ Value-Driven Approach
A pioneer in its field, I-Conicsolutions LLC strives to make Revenue Cycle Management and Medical Billing Revenue System for clients as effortless and effective as possible. Pankaj and his team firmly believe in providing value-based solutions with confidence in resourceful
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investment practices. They deploy an array of innovative methods to ensure competent management, so that they can handle any number of deliverables and guarantee complete ease to clients. Most companies involved in medical revenue system outsourcing fail to handle the mounting pressure of industrial demands. I-Conicsolutions, however, makes sure that its staff as well as backend team are constantly updated. This helps them provide clients not only the latest but also the most seamless services.
• • • •
Keeping Pace With Changing Market Trends
As a small business owner, Pankaj keeps a constant eye on the market to identify and utilize new opportunities. Here are a few ways in which his brand stays abreast with the market trends: • • • • • • •
b) work that’s important but not urgent, and c) work that’s urgent but not important. Ensuring “ME TIME”: Includes some personal time or “Me Time” to ensure a healthy relationship with oneself. Segregated Working Hours: Involves a segregated set of working hours that’re religiously followed. Finance Management: Covers some time for managing personal finances. Home Workspace: Entails a contrived workspace at home to make work interesting.
Thoughts on Today’s CEOs
According to Pankaj, entrepreneurship involves a number of core skills and traits that’re absolutely essential for business success. This is especially true in the modern business environment, where disruption has comprehensively changed and continues to change the way things are done on a practical basis. CEOs, therefore, should stay updated on trends and think and act like an entrepreneur. This will help them perform better in present as well as future challenges. Touching upon the subject of corporate competition, Pankaj says that it isn’t just limited to CEOs. Whether it’s a CEO or a regular executive, both would face cut-throat competition irrespective of their rank in an organization. He goes on to say that things are a bit more complex with a CEO, as he has to also compete with himself. He’s in a game of constant self-improvement; a laid-back attitude just won’t work.
Social Media: Keeps the team updated on trends through social media sites like Facebook, Twitter, and Instagram. SEO: Enables the team to find articles that cover changing market trends. Trade Journals: Enriches them with statistical market updates. Magazines: Keeps them in loop with developments in the industry. Networking: Helps connect with other professionals in the field. Client Surveys: Assimilates feedback from clients in the form of surveys. Competitor Research: Keeps an eye on competitors’ market moves.
In addition to the above, Pankaj also gives great importance to R & D initiatives. He continually works towards optimizing processes to reduce costs while maximizing operational efficiency. According to him, a relentless focus on R & D is paramount for a brand survival in today’s competitive market.
Significant Milestones and Future Plans
In a relatively short span of time, Pankaj has achieved some significant numbers with I-Conicsolutions. His brand has shown a steady and upward trajectory when it comes to financial growth. In the very first year of the brand, it achieved a staggering growth of 600%. In the second year, it achieved 450% more growth, and this was during the time of the pandemic. I-Conicsolutions is also an ISO Certified Company, which further bolsters its achievement profile. Speaking of the future plans for the company, Pankaj shares that he will continuously improve client satisfaction by providing them better and state-of-the-art services. He aspires to globally plump for the healthcare organization and make a difference in the industry.
How Pankaj Ensures Employee Satisfaction
Happy employees are more creative and productive – it’s a known fact. They’re also less likely to quit. Pankaj and his team acknowledge this and hence, they’ve adopted certain ideals for employee satisfaction. These are: • Prioritizing work-life balance. • Making employees a part of the bigger picture. • Ensuring transparency with the employees. • Encouraging communication in common areas. • Creating a career pathway for the individual employee. • Promoting a positive work environment. • Recognizing and rewarding employees frequently. • Offering benefits beyond their basis. The above measures have helped I-Conicsolutions maintain a high overall employee satisfaction level. They’ve also fostered a strong sense of congeniality and cooperativeness among the employees.
I-Conicsolutions’ CSR Activities
On the CSR Front, Pankaj’s brand has been supporting a green initiative in the organization itself, which entails the planting of few trees in nearby areas. Recently, it has also tackled the COVID-19 situation by sponsoring a local community to spread awareness and distribute in tribal areas. There are many other projects in pipeline as well, which the brand will execute soon.
Striking a Work-Life Balance
Getting real on the lopsided entrepreneurship journey, Pankaj admits that he finds it difficult to strike a work-life balance. He feels that it’s even more difficult to continually maintain it. Here are some strategies that he uses to achieve the same: • Leveraging Strengths: Entails playing astutely with his strengths and grasping new brawns inside him. • Time Prioritization: Involves the dividing of time into three fronts: a) work that’s urgent and important,
A Message To Aspiring Entrepreneurs
Encouraging young entrepreneurs to relentlessly follow their dreams, Pankaj says that one should have the courage to a live a unique life. Here are some nuggets of wisdom from him: “If you give up on your dreams, you’ll never live the unique life you wanted to live. My message to upcoming entrepreneurs is that if you want to improve your organization, improve yourself first. The organization then gets pulled up with you automatically.”
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Federal Soft Systems:
Kishore K, Director & Kishore Kumar Yedam, CEO Revolutionizing the World of Digital IT Services along with Staffing, Recruitment and Best Technology Driven Cloud Solution. BY Trishani Sarkar | Prime Insights
Kishore Kumar Yedam | CEO Federal Soft Systems
Kishore K | Director Federal Soft Systems The company at a glance
A Software Business Firm that works on Staffing & Recruitment, Digital Transformation and IT Related Services and they also help businesses to enhance, strengthen and improvise the functioning of corporate lifestyle through the new digital experiences and deliver best Suited Cloud solutions for digital business Transformation with global customer valuation to maximise business profits with the best technology driven cloud solutions for various business verticals. Even though In Today’s Fast-Growing World and with Great Competition in Business Market, this company stands alone to deliver the most Enhanced and quality Solutions to our Customer’s in a very Minimal Time. We work on any given assignment and huge repertoire of competencies with Stable and best strategic consulting, which work as a key factor for increasing the value through people and for the present customers and upcoming competitive Business scenarios.
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Presently Federal Soft Systems works on keeping the future scenarios intact in a way such that it manages to provide the best IT solutions and services to Various different businesses to Satisfy their Present and Future Business needs and Digital Requirements. A complete FSS key vertical set sweeps across several solutions for each set of loyal clients and delivers the best one possible at that time. The vast client base of this company comes from clients who trust its potential through its testimonials and fast rate of competencies. In Today’s constantly changing dynamic marketplace, the company focuses on its competitiveness and commits to supply Various Business Enterprises with required ideas and Creative solutions. Its global base ensuring client trust is possible because of its innovative strategic solution with customized concepts that deliver cost-effective complex problem solutions in no time.
sectors, etc. With the continuous shift in marketing aspects, the company works consistently towards customer retention, new client acquisition and deliver what is most required at hand. The company is working via support of its four main pillars, and they are:
1. 2. 3. 4.
Customer business first. Good Personal and Professional Culture. Flexible approach and Solutions to Customers. Creative Ideas and Innovative solutions.
R&D - an essential growth factor
It is an indeed important and very much required growth factor for any business to maintain the operative business structure as it gives powerful knowledge and insights on Various Business Scenarios. It also improves the efficiency of existing processes and curbs down additional costs. It helps in new product development along with services to sustain in a highly competitive market.
Key Business Heads/ Leaders of FSS:
The people behind this company are Kishore K, (Director) and Kishore Kumar Yedam (CEO). The organization's future and
A goal towards future endeavors, working for customer's content and attitude towards competitiveness.
growth sustains on their Decision Making, Ideas and capabilities. Currently the company holds 500 to 1000 employees with its headquarters Located at Bentonville, Arkansas. It is mainly specialized in Staffing & Recruitment, Custom Application Development, Digital IT Services and Marketing Services. Kishore Kumar Yedam has joined FSS with a remarkable 21 yrs of Experience in IT Industry where he has handled ERP Implementations for multiple Clients across the Globe, Project Management and Client Engagement. He also has Worked on areas such as Cloud Solutions, Business Process Automation and has in depth Knowledge and understanding of Industry business processes. He also holds a notable success in managing Global Sales & Delivery of Cloud Solution for SME's, MSME's and Large scale businesses, Multi-Vendor and Multi-Million-Dollar projects. Now he will be heading the initiatives of Federal Soft System for global Expansion of the Company.
Federal Soft Systems has set a clear goal and vision to achieve targets that steer the business growth in today’s fast moving Competitive world. The key aspects of leadership are taken into consideration as it is very important to know what is needed or required or what is going on around in the market to keep pace with new technologies and development for Digital Business transformation. The fellow company directors and experts are working hard on their decision making to fetch vital, Quality, and productive results. Greater client support enables a strong urge to work towards the organization's development. The company's CEO has let its employees work smoothly with a leadership and ownership in everything they do so that they feel confident in delivering the assigned work. The benefits of working in a positive environment are dependent on the staff capability and their trust. In this real world, the company fills the gaps present in digital marketing Sector and bridges them to achieve great Success in the market. The team is supportive of any issues. The problem is solved innovatively before the risk arises. The employees coordinate and share their knowledge and experiences with each other to enhances further team building and approach towards working on more upcoming and challenging problems.
The services and solutions Some of the company's core services and solutions include:
• Staffing & Recruitment • App Development • Digital Marketing • IT Technologies • Testing Services • Cloud Services • Custom Application Development • ERP • BPO and Payroll The company is efficiently capable to develop applications, undergo digital transformations, work on security and compliance along with cloud computing. In the field of Software Development, Information Technology, Outsourcing of Business processes, Communications and the internet, Engineering and Hospitability with Transformation Services, Hi-Tech and Ed-Tech, Telecom and Retail Consumer Product Services, this company has excelled at all aspects and deliver the most Secure Solutions to various business Verticals.
The wide client-base
FSS supports a wider range of clients including SME's, MSME's, large enterprises, Startups, FMCG, FMCD, hospitals, public
https://www.federalsoftsystems.com/
Visit us: https://fssglobal.in/ 29
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Top 10 Most
Influential Women in the Indian Business Community Trishani Sarkar | Prime Insights
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n the past few decades, strong women have shown tremendous courage and dedication in various sectors. Owing to their hard work and never-say-die attitude, the way society views women has changed drastically. These women have not only shattered the gender stereotypes but also proved to be a great source of inspiration for young girls in our country. Here are the top 10 most influential and dynamic women in the Indian business community-
market. Vandana also runs an NGO called ‘Khushii’ which provides scholarships to underprivileged and physically challenged students. Owing to this, she was awarded the prestigious Padma Shree award by the Honorable President Mr. Pranab Mukherjee, in April 2013. #2 Priya Paul (Park Hotel) Priya Paul is an Indian businesswoman and chairperson of the Apeejay Surrendra Park Hotels. She completed her studies at Wellesley College, US, after which she started working as a marketing manager under her father. Today, at age 51, she is regarded as one of the most successful women in India. In 2012, she was awarded the prestigious Padma Shree Award by former Indian President Pratibha Shing Patil.
#1 Vandana Luthra (VLCC) Vandana Luthra is a businesswoman, philanthropist, and chairperson of B&WSSC (Beauty & Wellness Sector Skill Council). Back in 1989, she founded a beauty and slimming center called VLCC. Eventually, she added a plethora of other grooming services like full body laser, Dermat solutions, hair build services, etc. Over the years, VLCC has faired exceptionally in the Indian
#3 Kiran Mazumdar Shaw (Biocon) Kiran Mazumdar Shaw is one of India’s richest self-made 30
businesswomen. She completed her Bachelor’s from Bangalore University and her Master’s from Melbourne University. In 1978, she founded Biocon, a biopharmaceutical firm. Over the years, Biocon entered the US biosimilars market and garnered a lot of attention from investors. According to Forbes, Biocon is one of the first companies to have gotten approved by the USFDA (United States Food and Drug Administration). In 2019, Kiran bagged the titles of the 54th Richest Indian and World’s 65th Powerful woman. #4 Suchi Mukherjee (Limeroad) Suchi Mukherjee is an Indian businesswoman and founder of the online clothing and lifestyle marketplace, Limeroad. Suchi is an Economics graduate and has a Master’s Degree in Finance from the School of Economics in London. Her start-up has garnered her numerous awards, some of which include the Coolest Start-up of the year by Business Today, Unicorn Start-up Award by NDTV, and Infocom Woman of the Year by Digital Business. #5 Ritu Kumar (Fashion Designer) Ritu Kumar is a renowned Indian fashion designer who kickstarted her fashion career in Kolkata. She completed her schooling at Loreto Convent and college from Lady Irwin College. She also secured a scholarship at Briarcliff College, New York, where she opted for a course in Art History. During the initial days of her career, she made bridal and evening wear. After several years, she made it to the international market. Since then, she has been operating her fashion business in numerous cities like France, and New York. In 2013, Ritu was awarded the esteemed Padma Shree Award by the Indian government. #6 Indra Nooyi (Amazon Board Member) Indra Nooyi is an Indian woman entrepreneur, former CEO of PepsiCo, and one of Amazon’s present board of directors. She has a Master’s degree from the Yale School of Management. Initially, Indra worked as a product manager at Johnson & Johnson, after which she worked as a strategy consultant at Boston Consulting Group. After working at Pepsico for nearly 12 years, she was appointed as the CEO of the company from 2006-2018. In February 2019, she was elected as one of the directors at Amazon. Owing to her incredible performances, she ranked 11th in the Forbes list of Most Powerful Women in the World. #7 Falguni Nayar (Nykaa) After two long decades of working as an investment banker for Kotak Mahindra, Falguni Nayar finally pursued her lifelong dream. In 2012, she founded Nykaa, an online cosmetic and wellness products company. Over the years, Nykaa has managed to expand its reach across the country. It has been a partner with Femina since 2014.
At present, the company offers over 850 brands with 35 stores across the country. Owing to the rapid success of the company, Nykaa bagged the title of ‘Most Powerful Business’ by Business Today, in 2017. She also received the ‘Woman Ahead’ award by Economic Times. #8 Aditi Gupta (Menstrupedia) Aditi Gupta is an Indian author and co-founder of Menstrupedia. Aditi and her husband initially came up with a comic book to educate young girls about menstruation. Eventually, they created Menstrupedia.com, a website designed to do the same. Menstrupedia became a success almost overnight. In 2014, it partnered with Whisper India for the “Touch the Pickle” movement conducted in 4 cities across the country. In the same year, Aditi also launched a comic book which was translated into Nepali and Spanish. Today, Menstrupedia comics are used by reputable schools like Ecole Mondiale World School, Bright English School Ahmedabad, etc. #9 Radhika Ghai (Shopsclues.com) Radhika Ghai is an Indian businesswoman with over 15 years of marketing experience. She completed her MBA from Washington University and has dabbled in several industries such as PR, advertising, Fashion & Lifestyle, among others. She became the co-founder of Shopsclues.com after the company was established in Silicon Valley in 2011. At present, Shopsclues has become one of India’s largest fully managed marketplace. The website garners over 7 million visitors monthly and serves 9,000+ cities. #10 Vani Kola (Kalaari Capital) Vani Kola is an entrepreneur, founder, and managing director of Kalaari Capital. She is a venture capitalist who has completed her master’s of science degree from the Arizona State University. While working at Silicon Valley, she founded Rightwrok and Certus software. She eventually moved back to India in 2006 and started working as a venture capitalist. She did a partnership with NEA (New Enterprise Associates), and in Sep 2012, she founded Kalaari Capital with a USD 150 million fund. Her dedication and sheer perseverance won her the TiE DelhiNCR 5th Edition of Women Entrepreneurship Summit Award. She was also presented with NDTV’s Women of Worth Award for Entrepreneurship. These women have greatly contributed to the Indian Economy and curbed many prejudices against working women. Their sheer passion, hard work, and determination are great sources of inspiration for youngsters in our country.
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Greenfuel Energy Solutions: Akshay Kashyap’s Vision for a Greener Indian Automotive Industry By Yash Annand | Prime Insights
A mammoth in the fuel sector, the CNG market in India is estimated to produce a revenue of nearly USD 8.68 million units by the year 2026. As more and more cities in India are opting for cleaner fuel, the demand for CNG in the automotive market is increasing ceaselessly. Owing to this growth, some environmentally conscious entrepreneurs have come forth with ingenious CNG products for the market. Akshay Kashyap, Founder & Managing Director of Greenfuel Energy Solutions, is one such entrepreneur who has successfully met the demands of the market. His company is an eminent CNG products manufacturer/ Alternative Gas Fuel System Solutions provider that has consistently innovated amid these times. Akshay is driven by the goal of metamorphosing the Indian renewable energy scene. He envisions a greener automotive sector that emphasizes sustainability and innovation. From brand versatility to personal triumphs, given below are the various elements that’ve shaped Akshay’s story. They serve as a fuel of inspiration for new entrepreneurs who want to make it big in their industry.
Akshay Kashyap Founder & Managing Director Greenfuel Energy Solutions, Manesar, Haryana
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An Overview of Akshay’s Company Greenfuel Energy Solutions is a leading System Solutions provider for Alternative Gas Fuel Systems in the Indian automotive industry. The company caters to the automotive CNG markets of the country. With the company, Akshay seeks to transform the market by providing clean mobility through cleaner fuel options.
The company has a diverse service portfolio that encompasses numerous automotive solutions. In addition to CNG products, it offers: • E-mobility supportive product solutions like LithiumIon batteries • Solutions for Hydrogen Vehicles & LNG Vehicles • Automotive Accessories • Engineering & Design services • Manufacturing facilities Greenfuel’s multifarious services have helped it stay ahead of the curve in automotive optimization. It has been a frontrunner in consistently introducing new technology to the market.
Views on Employee Satisfaction Akshay duly stands by Richard Branson’s famous quote that says, “Keep your employees happy and they will take care of the rest.” For him, treating employees with the utmost respect and dignity is an essential aspect for any CEO. He believes that employees are more like a family who make the company what it is. For this very reason, he likes to treat them as his own family members. “I have always believed in the aforementioned quote. Employee wellbeing, therefore, comes before anything else in our organization,” he affirms. Greenfuel’s Notable Milestones & CSR Activities Having been in the industry for more than a decade now, Greenfuel has hit numerous significant milestones. Akshay’s first and fondest achievement, however, was his brand claiming the order of the Tata Marco Polo Low Floor buses from Delhi Government. The company had also been selected as the key supplier to Maruti Suzuki in 2010. Since then, it has supplied 8,00,000+ products without a single case of product failure/ warranty return. At present, the company has completed over 1.5 billion kilometers in the field, without a single product malfunction. In addition to its environment restoration efforts, the company engages in other CSR activities. The company’s first priority is to try and help those closest to it, i.e., the employees and family. Additionally, it contributes towards initiatives for the education of children and the ones for helping Geriatric care patients.
Greenfuel’s Inception Story Greenfuel Energy Solutions was established back in 2006 by Akshay Kashyap. During those days, there were primarily buses that were made by OEMs and they had problems with their fuel systems. I had worked with a company in the USA for 3 years, where I got great exposure to vehicles using CNG systems across the world and was also involved in preparing the safety standards of these components,” he recollects. Having always been passionate about automobiles and clean mobility, he intensively studied the automotive market. He realized that there was a significant gap in the industry. There was a dire need for international-grade products at a feasible price. To fill this gap, he came up with the idea of Greenfuel Energy Solutions. For Akshay, the two companies that truly transformed Greenfuel’s journey were Tata Motors and Maruti Suzuki. While Tata Motors gave the company its first break, Maruti Suzuki taught them the importance of quality of culture.
Vision for the Future Being a rapidly growing company, Greenfuel is gearing up for some big changes. For starters, the company has aggressive expansion plans in both Gas Fuels and Electric Mobility. Secondly, it will be focusing on innovative solutions for the Indian automotive market. The brand is also projecting to gain 20% revenue from the global markets by 2025.
Akshay on Entrepreneurial Struggles & Work-Life Balance Like every other entrepreneur, Akshay too had to face many challenges along the way. “I would say my struggle is the same as anyone else’s with the difference of ensuring a better quality of life to all our family of employees who work at Greenfuel,” he says. Akshay feels that this added pressure was very beneficial, as it always pushed him to grow and enhance his employees’ quality of life. As far as work-life balance is concerned, he indulges in a daily exercise regime to ward off the stress. “There are no excuses to find the time. I always believe that even the most successful person only has 24Hrs in a day to make a difference. So the important thing is to show up every day and remain focused and give your best at work or your personal time,” he adds.
A Message for Aspiring Entrepreneurs Having been through the highs and lows of entrepreneurship, Akshay very well knows the key ingredients for business success. He shares them in this message for our readers: “There is a philosophy in Vedanta that I would like to quote. It’s called the 3C’s of success. What it means is to succeed is to keep the following 3C’s in Mind: Consistency – ensure that your actions are aligned with your thoughts; Concentration – Focus when you are doing something and don’t let your mind wander; Collaboration – ‘We before I’, all great things ever have happened because of teamwork. Align the team with your actions.” 33
10 Tools Every Entrepreneur Must Have To Increase Productivity
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very entrepreneur has their own set of tools and tricks that help them boost their productivity. Having a set of “go-to” productivity tools not only helps one with their task lists but also manages their deliverables. In today’s digital age, there are a plethora of management software programs and productivity apps that help entrepreneurs with their business activities. However, with so many options available, one may get confused about which to opt for. Here are the top 10 productivity tools that will help you ace your game-
help you with this, it offers hundreds of fonts to choose from, along with the option of adding links, drawings, images, etc., of your choice.
#3 Asana
Asana is a powerful tool that helps you coordinate with your teammates on one platform. This allows everyone to stay updated on what is due when and what changes need to be made by whom. It also helps you• Plan, structure, and organize your work • Assign tasks • Share important details with your team members • Set deadlines for your projects By offering all of this on a single platform, Asana enables you to eliminate roadblocks and create a visual map of your tasks/plans.
#1 Trello
Trello is a great productivity tool that allows you to organize tasks/ activities with anyone. In this way, you get a mutual perspective on your project in an interactive and fun manner. Trello also helps you accomplish almost any task, right from planning a trip with your friends to collaborating with your co-workers.
#4 Calendly
Calendly allows you to easily schedule meetings without the thousand confirmation emails. To set it up, one simply has to enter their availability preferences, and the rest is taken care of by the app. Through Calendly, you can share links to your schedules via email or even embed them on your website. It’s easy to use and helps you connect your clients or colleagues with your calendar, allowing them to view your availability.
#2 Google Docs
Google Docs is a free productivity tool that allows you to instantly create, edit, and share documents, spreadsheets, and presentations. These documents can be viewed and also edited by any team member that you invite. It also has smart editing and styling features that help you add a personalized touch to your documents. To
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#5 Franz
Franz is an all-encompassing messaging app that merges chat services with major messaging. It supports other social media apps like Facebook, WhatsApp, Messenger, Telegram, Hipchat, Skype, WeChat, etc. Through Franz, you can manage numerous private and business accounts at the same time.
your information from your web apps automatically. It is the perfect app for busy entrepreneurs. To set up this app, you need to link your web apps and transfer information between those web apps through Zaps, without any coding. This app has a simplistic fill-in-the-blank setup that completes your actions automatically.
#6 Evernote
#9 DerButton
Evernote helps you organize, prioritize, and manage todo lists, projects, and ideas systematically. It also helps you keep track of deadlines, tasks, projects, pictures, voice notes, etc. What’s great about Evernote is that it works even in offline mode, enabling its users to stay organized no matter where they are.
DerButton is yet another all-encompassing app designed for video calls, invoicing, payments, scheduling meetings, etc. To operate this app, the user need not have any technical skills. It perfectly manages your daily tasks, allowing you to run your business effortlessly.
#7 Buffer
LastPass is perfect for those who have a hard time remembering their passwords. Setting up LastPass is pretty simple, all you have to do is install the app’s extension in your browser, and create an account with a long enough master password. You then gain access to the LastPass vault which allows you to view, organize, and even add items to your account. If you are a busy entrepreneur who wants to make the most of technology without having any technical skills, you might want to check these tools out. Always remember, smart work outsmarts hard work!
#10 LastPass
Buffer helps you manage social media for your business effortlessly. Through this app, marketing teams or businesses can• Schedule their posts/content • Analyze their social media performance Manage all their business accounts • Check Analytics
#8 Zapier
Zapier enables its users to connect apps and automate workflows, all in a single application. It helps you move
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A Power-Brand That’s Redefining Reproductive Medicine in India By Yash Annand | Prime Insights
An Overview of Oasis’ Service Portfolio
Oasis Fertility is a state-of-the-art clinic that offers personalized fertility treatments, whilst maintaining extreme confidentiality of clients. The clinic specializes in a broad array of treatments, some of which include: • • • • • • • • • • • • •
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Our brand stands for transparency and ethics. And we have been using technology in all our processes that have made the treatment experience less stressful and more engaging and Mr. Kiran Gadela informative. Co-Founder and MD
T
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IVF (In Vitro Fertilization) IVM PGT-M PGT-A PGT-SR Conventional IUI Donor Treatments Cryo-Preservation MACS Fertility Enhancement Surgeries Fertility Wellness Fertility Counselling Androlife – Exclusive Male Fertility Clinics
The dedicated team of 300+ experts at Oasis work round-the-clock to provide competent solutions to clients. They constantly evolve their processes through regular research and publications on fertility treatments.
Oasis’ Inception & Success Story
Oasis Fertility was founded in 2009, after the founders of the company, Mr. Kiran Gadela, and Dr. Durga G Rao saw the prominent issue of infertility in the country and the lack of reproductive medicine options. This encouraged them to establish Oasis.
| Oasis Fertility |
he reproductive health of modern-day Indians is on a steady and steep decline. According to recent studies, a staggering 10-15 percent of married couples in India face the problem of infertility. Furthermore, only three million out of the 30 million infertile couples in the country are looking for plausible treatments. Oasis Fertility is a chain of advanced Fertility Clinics that aims to resolve this reproductive health crisis. With class 10,000 rated embryology lab facilities, the brand offers personalized treatment and care for couples at every level of their conception journey. The brand has successfully treated thousands of men and women thus far. It is also regarded as a pioneer in the field of reproductive medicine in India. Let’s take a deeper look at the various elements that have shaped Oasis’ success – its service portfolio, initial struggles, and so on.
“We saw a clear need for an institutionalized set-up offering all the advanced fertility treatments under one roof, and we were one of the first in the country to do so,” says Mr. Kiran Gadela.
With Oasis, the founders wanted to offer a harmonized space for couples seeking fertility treatments. The founders also came up with Oasis School for Human Embryology and Reproductive Medicine as a means to foster scientific and medical talent. “We had established Oasis School for Human Embryology and Reproductive Medicine to train Clinicians and Embryologists in Human Embryology and Reproductive Medicine,” says Dr Durga G
Rao, Co-Founder and Medical Director at Oasis Fertility.
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The institute offers a plethora of training programs and modules in the field of Reproductive Medicine. It also trains over 100 post-graduate doctors and embryologists annually. Having no prior experience in healthcare, Kiran found it challenging to find his ground as a first-generation entrepreneur. “A lot of learning happened with many hurdles and mistakes along the way. We have always been open, agile, and adapted quickly to the challenges that came our way” he adds.
Over the years Kiran has steered the organization towards ethical and statistical excellence. He, along with his Co-Founder, infused ethical values and professionalism into the brand. He has been responsible for getting the backing of a renowned life sciences private equity institution and created the platform for Oasis Fertility to become one of the leading single-specialty players in the country. Today, Oasis Fertility has spread its centres over big cities like Hyderabad (with centres in Banjara Hills, Dilsukhnagar, Gachibowli, Secunderabad, Miyapur, and Kompally), Warangal, Vijayawada, Visakhapatnam, Guntur, Chennai, Ranchi, Vadodara, Pune, and Bengaluru.
The Brand’s Value-Based Approach
Oasis is an organization that values its users above everything else. The fact that the brand’s NPS score is 4.8/5 is a testament to this statement. Recently, Oasis Fertility is ranked as the No.1 Fertility Clinic in South India, 2020-21, and for the 6th consecutive year in Hyderabad. It is also ranked as No.3 Fertility Clinic in India by the All India Times Lifestyle & IVF Clinics – Ranking Survey 2020-21 (An OMS initiative). To connect with its clients better, the organization also partakes in the following initiatives: #WeCanConceive- A unique Facebook page that offers support and encouragement to infertile couples. This page serves as a platform through which couples can discuss infertility issues without any judgments or inhibitions. Patient Engagement Program- A program that helps patients stay updated on all the procedures in depth through email or WhatsApp.
Dr. Durga G Rao Co-Founder and Medical Director | Oasis Fertility |
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We saw a huge lacuna in the field of the reproductive healthcare industry. On the one hand, the“couples facing infertility issues kept on increasing and Our brand on the other hand, there was no integrated stands forall transparplatform that could address problems causing infertility. We also and wanted to bridge the gap ency ethics. And between the industry demands and the academic we have been using knowledge one has with respect to new technology and advanced techniques in andall forour this, we designed an exclusive curriculum processes that that can equip fertility specialists and students with the required skills.
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Online Consultation- Amidst the ongoing pandemic, Oasis offers online consultation to ensure that the patients have a hassle-free experience. Through In the near future, Oasis also plans to expand its reach through online consultation, customers can get in touch with top fertility experts with new centres in various areas like Karimnagar, Bhubaneshwar, Tirupati, Ongole, Mangalore, and Kurnool, to serve more a click of a button. couples across the country. The company currently has 17 EWS- Electronic Witnessing System- EWS is a highly advanced technology centres and is well poised to get at 25 centres by the end of that eradicates the chances of sample mismatching during an IVF cycle. the financial year. Through EWS, each sample is identified via a unique identification tag that A Message to Aspiring Entrepreneurs can be tracked, monitored, and recorded throughout the IVF process. Everyone learns from their own experience. We often IVF@Home- IVF@Home is Oasis’ pet project which was launched right after overestimate what we can achieve in a year and underestimate the COVID-19 outbreak. This initiative ensured that infertile couples received what we can do in a decade. adequate treatment despite the pandemic, right from the comfort of their A few pointers for building a long-term sustainable organization that have worked for us. homes. 1.
Plans for the Future
With the unprecedented changes brought upon by the ongoing pandemic, Oasis is working extra hard to offer fertility solutions. “The pandemic has brought unprecedented changes in many spheres of our lives. And this should not be a reason for the postponement of the wonderful journey of parenthood. So, how do we cater to the needs of people during such tough times? By creating, adhering and constantly improving robust safety protocols and provide hassle-free services even during the pandemic,” says Kiran.
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2. 3. 4. 5.
Developing leaders in the organization and making them appreciate and communicate the ethos and culture to all Foster right partnerships - wherever possible by choosing collaboration over competition Be open and amiable to working with people who are smarter than yourself, and have different skillsets Operate with a service-oriented mindset And above all have patience and accept that it is not always a smooth ride
Nutrition And Fitness More Connected Than You Think See how deeply nutrition impacts our well-being.
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take action against bacteria and viruses when you choose foods that provide a steady stream of key nutrients. This, in turn, gauges your fitness level. On the other hand, a poor diet can cause various illnesses that can prevent you from adhering to your workout routine.
oday, physical appearance and abilities, emotional well-being and objective measurement are some of the many contexts we’ve associated with fitness. Considered together, we use them to paint a picture of one’s personal health. But no matter how you look at it, being fit isn’t something you can achieve and check off your list. On the contrary, following a health regimen is a lifelong journey where one can always improve and maximize results. And what better way to do that than by understanding nutrition and its importance?
Role of nutrition in physical fitness
One of the most commonly asked questions thrown around fitness is “What percentage of my fitness goals will be a result of working out, and what percentage will be a result of eating right?” And the answer is always either a 60-20 or 70-30 ratio, or the vaguer “both are 100% important”. Hmm!
Impact of nutrition on the body
‘You can’t out-exercise a bad diet’ - We’ve all heard this phrase; it’s the bottom line when it comes to having a healthy body. Good nutritional habits have a far greater impact on body composition than any other component. It’s only when a combination of exercise and healthy food are implemented that successful physical transformation happens. Nutrition preserves health, increases physical performance, builds muscle mass, boosts power and reduces your body’s recovery time.
Let’s take quantitative relations out of the equation for a second and apply some logic to exercise and nutrition. The average joe may perform 3-4 weight training sessions and 3-4 cardio workouts per week. This gives 6-8 opportunities to make a positive change in your body through exercise. That same person eats 3-4 healthy meals per day. If aware of the value of meal spacing, he or she may eat 5 to 6 times per day. That means there are around 21-35 chances per week to directly and positively impact fat burning and muscle building goals through nutrition.
Warding off illnesses
“Let food be thy medicine and medicine be thy food” - Hippocrates. Though centuries old, the quote above acknowledges the importance of healthy eating and how nutrients in various foods have healing properties. The more fit you are, the more dedicatedly you can follow your fitness regime. What you eat plays a big role in how well your body can wage war against invading pathogens. Your immune system is best prepared to
Nutrition boosts mental wellness
The benefits of monitoring your nutrition go way beyond your physical well-being. It is a key factor in preventing age-related decline in cognition and improving overall neuropsychological function. The increased synthesis of neurotrophic factors in the 38
body and the resulting neurogenesis in various brain structures is mainly responsible for these effects. Proper nourishment also has antidepressant effects and has been found to serve as both a means to prevent and treat addictions. Overall, the right nutritional intake makes one feel more energetic throughout the day, sleep better at night, have a sharp memory and feel more relaxed and positive about oneself - which is the definition of mental fitness.
energy reserves between sets. What’s more, the body tries to rebuild its glucose stores and regrow those muscle proteins post workout. Consuming the right nutrients soon after exercising can help your body ‘heal’ faster.
In conclusion
The term ‘fitness’ holds different interpretations for different people. For the unhealthy, a wide range of workouts is crucial for leading a happy, disease-free life. For the average enthusiast, running, walking, or swimming are ways to keep in shape. For the fitness freaks, hitting the gym four to five times a week is more than just a hobby; it’s a religion. While for any sportsperson, a hard-core exercise regimen that pushes them to their absolute limits is THE WAY to achieve career success.
Timing of your pre and post-workout meal is key
Whether you’re a weekend warrior or a fitness veteran, fueling your body with the right nutrients before exercise gives you the energy you need to perform better. Eating before and after exercise has been the subject of much research and debate in recent decades. Considerable debate surrounds the timing, types of meals & supplements and maximizing dietary response to training. But almost all studies agree that pre-workout nutrition is vital in providing the substrates necessary to fuel a workout, repair damaged tissues, and replenish the body’s
But no matter what category you might belong to, in the end, nutrition can help you maintain a healthy fitness regimen. These two aspects of your life are more connected than you think!
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Nilvarna Design and Consultants (OPC) Pvt. Ltd. Vikas Verma: A Visionary Entrepreneur Who’s Set to Metamorphose India’s Architecture and Design Landscape The Services and Processes Driving Vikas’s Brand
Nilvarna provides an array of skilled Architectural, Design & Planning Solutions to its clients. It constantly scales its solutions with new edge technological designs & structures, so that it can meet modern design challenges and also better carry out and improve its services through implementation of the sigma six like process. By applying all such technology and processes, the brand strives to consistently better its product quality and provide a transformative experience to customers. The brand, through its multifarious operations, aims at promoting the following objectives:
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Innovation, Entrepreneurship, and Startups through incubation of new ventures and business and mentoring support from experts. • Research and Development Partnership through joint application for government grants to enable projects. • IP & Licensing, including creating joint IPs/ Publications and other opportunities for learning and enhancing skillsets. • Development of dedicated, fully-furnished office spaces, lab resources, prototyping lab for fabrication, shared facilities. • Facilitation of government grants. Nilvarna also provides End-to-End High Tech Training to employees, which helps them better perform their jobs and spur innovation for its products while working onboard. Thanks to this emphasis on growth, the brand has been ahead of the curve in multiple facets.
Vikas Verma | Director
Nilvarna Design and Consultants (OPC) Pvt. Ltd.
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His Mission and Vision
By Yash Annand | Prime Insights
Like any other ambitious entrepreneur, Vikas is driven by a strong “why”. This manifests itself as a powerful vision and mission statement for his brand, which is as follows:
n today’s advancing India, design ingenuity is of unequivocal importance to brands. The demands of the time are such that people are gravitating towards practical, avant-garde models. Be it product design, industrial design, or architectural design, this trend is evident across all fronts in the field, irrespective of the nature and scale of their market. Vikas Verma is an Indian entrepreneur who has been especially successful in meeting the demands of changing times. His brand, Nilvarna Design and Consultants (OPC) Pvt. Ltd., has been instrumental in spurring several innovations in modern architecture and urban planning. Vikas’s USP Lies in his remarkable ability to understand and adapt to market patterns. He has intuitively dissected the several factors that govern change in the architecture/design landscape. Let’s have an overview of Vikas and his brand. We’ll also unravel the various elements that’ve shaped their success.
Vision: To foster industry collaboration by developing/codeveloping knowledge-based innovative ventures, leveraging the core competencies of Nilvarna Design and Consultants (OPC) Pvt. Ltd. Mission: » Contribute to the development of human settlements in the nation through innovations in the fields of Architecture, Design, Planning, and Management with social, economic, and environmental benefits. » Leverage core competencies of Nilvarna Design and Consultants (OPC) Pvt. Ltd. so as to become a hub of Research & Development that’ll foster a robust innovation
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must consider the objective assessment of several factors, such as the competitor’s strengths and shortcomings, product benefits and limitations, target market strategy, product strategy, distribution strategy, and price strategy. The net result of this detailed thinking should be presented in a simple table, which differentiates into two columns: a) “What we do better than they do” and b) “What they do better than we do”. This comprehensive yet simplistic approach has helped Nilvarna tick all the boxes in terms of client requirements. It’s bang on in economic feasibility, quality standards, as well as need-specificity of the clients.
ecosystem. In addition, this will promote female participation and generate employment opportunities for them. » Create and support innovation and knowledge-based innovative ideas by addressing current and future challenges of the society or by identifying key thrust areas and intensively working upon them. » Foster and strengthen collaboration/linkages with the government, industry/business, and community to become a successful venture. » Enable commercialization of IP generated through entrepreneurial initiatives. Vikas’s staunch driving ideals have helped him carve a niche for his brand in the market space. They’ve also raised the industry’s standards on the whole, inspiring other brands to meet rigorous quality and innovation benchmarks.
Nilvarna’s Advertising/Marketing Strategies
Nilvarna generates revenue from its customers and business clients. It furthers revenue and brand growth by consistently bettering the services offered to them. In addition to this, Nilvarna sells products & services of other companies on platforms like Google ad-word and collaborates with companies in the same field. The brand makes an affiliate income Business to Business (B2B) and Business to Consumer (B2C) individual lead generation program. As always, with all these processes, the brand gives utmost importance to quality standards and reasonable pricing.
His Emphasis on Problem-solving
In today’s fast-paced world, there’s an overwhelming abundance of information. New and innovative ideas are transmitted across people in different geographies and backgrounds each day. This in turn has given rise to a problem-solving culture, which is especially evident in startups. Vikas takes inspiration from this cultural trend and adopts the same problem-solving approach for numerous causes. A few such causes, which his brand actively works towards, have been listed below: • Solving unemployment issues in women, skilled and unskilled workers. • Working towards the vision of “Aatmanirbhar Bharat” by providing a practical training platform to newly passed specialized graduates, also endowing them benefits of the “Earn While You Learn” program. • Generating large-scale employment in Real Estate, Design and Construction Sector, etc. • Providing New-Age Design Solutions on economic scalability. • Resolving Waste Management issues in cities by drafting their town planning management. • Providing upgraded living solutions to citizens that come with green energy, smart housing, a fresh environment, etc. In line with his employment generation initiatives, Vikas is relentlessly advancing the “Har Haath Ko Kaam” cause. He is working towards generating cash flow in the weaker sections of society, so that they can improve their livelihood and educate their children. He’s also working towards initiatives to stop child labour.
The Brand’s Focus on R & D
Vikas places a strong emphasis on R & D with his brand. He believes that R & D is absolutely essential for the growth of a startup, as it widens the scope of research activities and creates a robust innovation ecosystem for employees and entrepreneurs. This not only helps them come up with new ideas but also collaboratively create and innovate solutions that could surmount future challenges. Furthermore, it promotes inter-disciplinary design-focused innovation and creativity, problem-solving through design-based education, and knowledge-sharing among industries, academia, governments, research laboratories, etc. Nilvarna’s purpose with R & D is to work and develop products and prototypes, toolkits, websites, and mobile applications that cover diverse fronts in the fields of architecture, design, planning, and management. The various typologies of the company projects would be based on Product, Process, Research, and Innovation.
Vikas’s Thoughts on Leadership
According to Vikas, there are umpteen ways to define a leader. In his view, somebody who leads a team by example and motivates them to work for a mutual goal is one such definition. As a leader, it’s important to consider your strengths, for they’ll help you in discovering your weaknesses. This, according to him, will help you in converting all weaknesses into strengths and ultimately becoming a successful leader.
The Work Ideals That Drive Nilvarna
To ensure the utmost satisfaction of both employees and customers, the team at Nilvarna adheres to a set of staunch work ideals. These have been given below: Quality: The team ensures that their service quality is on par with industrial standards. Creativity: They creatively design services based on real-time problems. Superior Customer Service: Customers are provided top-notch service to ensure highest level of satisfaction. Supervision & Guidance: Employees are provided minuteto-minute strict supervision by highly trained seniors and professionals. Vikas believes that in order to outperform the competition, a brand
A Message To Aspiring Entrepreneurs
Championing the indomitable entrepreneurial spirit, Vikas urges all newbies to courageously grow and proceed towards their dreams. Here’s what he has to say: “I will encourage young entrepreneurs to set goals for themselves and learn new things on a regular basis. Doing work that you genuinely believe in is the only way to be fulfilled in life. Never be afraid to take a gamble because we’ll never know until we try. Simply believe in yourself. Remember, whether you believe you can or cannot, you’re right, either way.”
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7 uncomplicated ways to lose belly fat, based on science BY Trishani Sarkar | Prime Insights
Introduction Obesity is one of the most complex issues, which is facing the world today. The United States is supposed to be the most obese nation in the world today. It is estimated, that around seventy million people are chronically obese in the country out of a total population of around 350 million. Both men and women are equally obese, which shows, that this disease has spared no one. Overall, the statistic is shocking, which states that forty percent of the American population is obese. One of the most worrying aspects of obesity is the presence of belly fat. There is a major type of obesity, known as visceral fat, which is a major risk factor. This fat acts as a catalyst for heart disease, Type 2 diabetes, respectively. Doctors and scientists, often use Body Mass Index( BMI ), for classifying weight and predicting metabolic disease risk. Strangely, it has been found, that many thin individuals often have an excess belly. Now, let us list out the simplest and the most popular ways, by which you can lose belly fat, which are given below. 1)
You should consume lots of soluble fiber
All physicians and doctors, state that you must take lots of soluble fiber. This absorbs water and makes a gel, that slows down the speed of the food, as it goes through the digestive system. The reason, being that you feel full, and you eat naturally. The number of calories, which you acquire from your food, is also much lower. There are lots of foods, which are an excellent source of soluble fiber, which are mentioned below. • • • • • •
Shirataki noodles. Flax seeds. Avocados Brussels sprouts Blackberries Legumes
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2)
Avoid consuming excess alcohol
While scientific studies have proved, that a small amount of alcohol is truly beneficial, excess alcohol consumption is detrimental to your health. Your belly fat will greatly increase, if you drink too much, since, lots of fat is accumulated around the waist. You should seriously limit the amount of alcohol, which you consume, to remove belly fat. 3)
Never consume food that contains trans fats.
In countries like India, consumption of trans fats is a serious issue and a major cause of obesity and belly fat. Trans fats are made by pumping hydrogen into unsaturated fats, like ghee and soyabean oil. The trans fats are found in margarine, spread, and are also added to packaged foods, and lots of food producers are not using them now. These fats are also linked to heart disease, inflammation, gain in fat in the abdomen in animal studies and also in observations, and insulin resistance. If you purchase any food item, then you will often find that it is mentioned as partially hydrogenated fats. 4)
You must consume a high protein diet
This is one of the most important ways, by which you can reduce belly fat. For good weight management, protein is a very important nutrient. Once, you take lots of proteins, then the fullness hormone pyy is released, which reduces appetite and leads to fullness. Having lots of proteins increases your metabolic rate and assists you to retain your muscle mass while experiencing loss of weight. Always, ensure that you always take lots of proteins, in every meal, such as • • • • • •
5)
Fish. Eggs. Meat. Beans. Dairy. White protein.
Never consume foods having lots of sugar
Sugary foods are one of the primary culprits, which leads to a lot of belly fat. The reason being, that sugar contains fructose, which is the principal factor behind many chronic diseases, such as obesity, heart disease, fatty liver disease, and Type 2 diabetes respectively. One of the most common misconceptions is that it is only refined sugar, which leads to fat in the belly. Even natural sweeteners such as honey should be consumed in fewer quantities. 6)
Reduce your intake of carbohydrates
It is perhaps a very commonly known fact, that carbohydrates increase your belly fat. If you consume food, which has less than fifty grams of carbohydrates, then it will lead to fat loss, in excess weight, people with type 2 diabetes. 7)
Perform aerobic exercise
For reducing belly fat, one very effective way, is to perform aerobic exercise regularly. This leads to the burning of calories and enhancing your health.
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Rajesh Desai: Visionary CEO Who Accelerated Growth Of Digital Payments Market In India
Rajesh Desai | CEO & MD Lyra India
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By Jasmeet Bhatiya | Prime Insights
ccording to Mordor Intelligence, India’s digital payment gateway market is expected to register a CAGR of 15% during the forecast period (2021 to 2026). It is arguably one of the most dynamic markets in the financial industry. The sector has flourished so quickly that the projection into its future is staggering. Technology has driven change in the payment space, sweeping past cards, cheques, and cash, into a new era dominated by AI, machine learning, big data, merchants, e-wallets, and oneclick online payments. Rajesh Desai, CEO & MD of Lyra India, is one business visionary who has been instrumental in bringing about numerous changes in India’s fintech industry. Under his leadership, his company became the first venture to herald the country’s fintech industry banner. It introduced secure connections with an intelligent platform for point-of-sale terminals with 2G/3G/4G and PSTN technology, which proved to be a major disruptor in POS systems in India. Let’s take a deeper look at the various elements that have shaped Rajesh Desai’s story, including his company, its origins, his professional journey and advice for budding entrepreneurs.
A trusted partner for all online payment requisites, Lyra India is actively leading the way in payment gateway services, banking solutions and white label solutions. It serves the Indian market with highly secure payment acceptance solutions, including Lyra EPOS, SIM Solution, POS Routing Solution, Payment Switch, WhatsApp Payment Solution and many more add-on innovative services in the payment processing field.
The brand’s inception story
Lyra was founded in Toulouse, France, by Mr Alain Lacour, a brilliant techpreneur with in-depth knowledge and expertise in the payment domain. In 2007, he and Mr Christophe Mariette (Commercial Director & Chairman) greenlighted Lyra’s journey in India. India is an evolving economy, and its fast-paced growth has induced more and more people to embrace cashless payments. It was felt that these digital transactions, being safer and more convenient, could be boosted with technological advancements. Thus, Lyra Network India came into existence. Since the beginning, the company has served customers with quick, robust and seamless digital payment solutions and services.
An overview of his company and offerings
Lyra India is the Indian arm of the French multinational company Lyra. The brand’s journey began back in 2007. In 13+ successful years, it has established itself as a leader in securing e-commerce and proximity payments, standing amongst the most preferred partners for financial establishments. The company is on a mission to build relevant, reliable, and secure solutions to facilitate payments.
Admirable journey of success
It wasn’t easy for Rajesh Desai to leave what he was well-acquainted with. He relocated back to India for an overseas assignment with absolutely no idea of what lay in store. But looking back, he says the decision transformed his life. His journey to take Lyra India towards success began from scratch.
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While he was still strengthening its roots, a seasoned professional expressed doubts over the company’s survival for more than a year. For Mr Desai, it was a defining moment that ignited his entrepreneurial spirit. He resolved to establish the brand as a leader in India’s digital payment industry and make it a satisfying and exciting journey. Today, the CEO has proved all naysayers wrong.
entrepreneurial ladder to believe in their instincts, stay positive and never forgo good advice. He believes that failures are an inevitable and essential part of the journey.
Lyra Network’s noteworthy milestones and accolades
Over the last decade, Lyra Network has crossed many thresholds and achieved several milestones. The biggest and the most popular payment gateway solution provider, it currently helps thousands of merchants process e-commerce transactions every day. During Rajesh Desai’s tenure, Lyria has served several major banks in India and government organizations, like the Department of Post. Today, the company’s growing customer base comprises renowned organizations in banking, e-commerce, merchant services, finance, railways, transport and other sectors.
Lyra currently enjoys a major market share thanks to its risk management tools and a stronghold over mobile and electronic payments. What started as a small team in a shared corner office equipped with a single rack server has transformed over time into a prolific squad of 150+ professionals with multiple dedicated offices and data centres with sixty times more capacity. Under Rajesh Desai’s vision, Lyra Network has been creating smarter and safer network environments, where security is combined with high-value applications that increase efficiency and reduce failed transactions. In 2017, the company facilitated the cashless conversation in the market triggered by the demonetization drive. During the initial months, almost all major payment gateway servers crashed due to the sudden influx of transactions and transfers. But Lyra’s servers remained perennial due to its technological edge. The company also bagged the contract to equip Indian postmen with Point of Sale (PoS) machines that simplified paying for a parcel with plastic money. Mr Desai takes pride in the lastmile connectivity project that has solved transaction processing problems in rural India. All in all, Rajesh Desai’s experience as a business leader has led to the company bagging numerous awards for innovative solutions and being recognized as one of the most preferred partners for financial establishments.
The brand’s focus on R&D
Notable CSR activities of the company
Balancing professional and personal life
The visionary has always believed that a healthy work-life balance can lead to a journey with great possibilities. Every challenge one should incite the hustle to rise above one’s comfort zone. He firmly believes in scheduling priorities instead of prioritizing schedules. Rajesh Desai’s family has been his biggest support system. He dedicates his success to the many virtues inculcated by his parents. His involvement in extracurriculars and sports since childhood has laid the foundation for a disciplined career where he can easily strike a balance between his personal and professional life.
The brand’s diverse clientele
Lyra India works with responsibility-driven behaviour, using every opportunity to drive social change. It has collaborated with educational institutes, donated to CM and PM relief funds, and actively works in healthcare, environment and upliftment of the underprivileged. Under Rajesh Desai’s vision, the brand has worked with Gokhale Education Society and Sardar Vallabh Bhai Patel Education Society to help students, teachers, and academic organizations reach their full potential. Lyra India has also played an active role in helping the needy fight against COVID-19. It joined hands with Bharat Param Sneh Seva Sansthan to empower the tribal communities in rural Chittorgarh. Together they distributed ration kits in Balkundi Kalan village in Rajasthan.
Rajesh Desai emphasizes that research & development are the foundation of a company’s success, more so in today’s times. When technology is constantly evolving, your company, solutions, and service must be at par with the world. In his view, if you have done your homework, you will never falter. When it comes to Lyra, he ensures the R&D team remains in a constant pursuit to design, develop, design, and enhance existing payment products, services, technologies, or processes. Along with innovating new ones. Work ideals that drive Lyra India Mr Desai firmly believes that when employees are content, they deliver satisfactory levels of productivity. Under his leadership, Lyra India has fostered a work culture that promotes teambuilding, accountability and honesty as well as appreciates constructive criticism and the mutual learning curve. Instead of assigning duties, the company offers responsibilities that recognize employees’ efforts, celebrate their milestones, help them achieve growth and make them part of the bigger picture.
Insightful thoughts on entrepreneurial dreams
CEOs
chasing
Future plans for the company
Rajesh envisions expanding Lyra’s presence in India via multiple offerings in the dynamic payment domain. According to him, Lyra will continue to play a key role in the government’s digitization initiative in the near future. The company has had an eventful decade, and with every step forward, he ensures to maintain its reputation as a leader. The aim is to keep serving clients with the same quality and dedicated service by playing to the company’s strengths - modern technology, reliable customer service, and above all, huge investments in terms of time, effort and money). Overall, this fintech maven intends to maintain the perseverance with the strategies that have helped the company grow so far and foresee an expansion of offerings in terms of resources, customer base and partners.
their
According to the visionary, participating in something ‘nontraditional’ or ‘unconventional’ is not harmless. Entrepreneurship is often perceived as being distinct to the corporate mindset, as being reserved for only rule-breakers and game-changers. He, for one, is not for that distinctiveness. Any CEO who desires to learn and try new things or apply his experience to succeed as an entrepreneur has Mr Desai’s approval. But as one moves forward, new challenges and opportunities await to be conquered. Here again, he urges all CEOs climbing up the
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let’s examine the top
upcoming smartphones
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3) Google Pixel 6
OVID or no COVID, every company is lining up to release its products and smartphones, respectively. There seems to be no let-up in the demand, for brand new phones, from all the leading brands like Apple, Samsung, Xiaomi, Oppo, LG, Google, HTC respectively. Now, let us examine all the upcoming smartphones closely.
A new Google Pixel 6 is coming up, which has the latest stock such as Google OS – Android 12. The processor is the all-powerful Qualcomm Snapdragon 888 Chipset, having 5G connectivity and highly enhanced image processing. You will get world-class images, using AI processing and computational photography leveraging ML. There is 128 GB of internal storage and 8GB of DDR4 ram. Also, Pixel 6 is waterproof and dustfree and has IP 68 rating. In this phone, there is a 4000Mah battery, which has wireless charging support and also fasts wired support.
1) Moto G100
The Moto G100 model was launched worldwide on 25 March 2021 and is expected shortly, in India. In this model, there is the top Qualcomm Snapdragon 870 octa-core processor( 7nm ), along with Adreno 650 GPU. This fantastic model has 5G support and it has 6.7 inch IPS LCD, 90 Hz refresh rate, FHD + ( 2420 * 180 ) pixel resolution, 560 nitz brightness, respectively. Currently, the phone is available in colors such as Slate Grey, Iridescent Sky, and Iridescent Ocean. To take videos and photos, there is a Quad camera setup at the rear, which has a time of flight(TOF) sensor + 8MP + 2MP + 64 MP camera. Also, you can use a dual-camera setup( 16MP + 8MP ), for capturing selfies. This phone will operate on Android 11 OS, and has a huge battery of 5000 Mah and also 20 W, fast charging support. In India, the price of the phone will be between Rs 30000 to Rs 35000.
One of the most exciting features, which is expected to come in this phone, is that of dual rear cameras. A 16 MP( ultra-wide lens ) + 12 MP( primary lens ) and a single front camera, which is present under the display and cannot be seen.
4)Asus Zenfone 8 and 8 Flip
Asus Zenfone 8 and 8 Flip receive power from Qualcomm Snapdragon 888 octa-core processor( 5nm), besides Adreno 660 GPU. In Asus Zenfone 8 phone, the ram is 8GB and the storage is 12 GB. In Zenfone 8 Flip, you have 8GB RAM and 256 GB hard disc. Both the phones run on Android 11 OS.
2) Vivo X60T Pro+
Vivo X60T Pro+ is another outstanding phone, which will be launched in India, with some changes, as compared to the original Chinese model. This phone has a 6.5 inch AMOLED left align punch hole notch display. This is in addition to a 120 Hz refresh rate and 2376*1080 pixels resolution. This model has an extremely fast processor, namely, Qualcomm Snapdragon 888 octa-core. If you play games extensively, you have Adreno 660 GPU. The phone operates on the Funtouch OS, which is based on the Android 11 OS. If you wish to take videos and photos, there is a Quad camera setup, which has a 50 MP primary camera, 8MP, 12 MP supporting cameras, and 48 MP Sony IMX598 ultra-wide-angle sensor respectively. It is also a 32MP in-display selfie camera. There are also a lot of striking features, such as face recognition and an under-display fingerprint sensor for security and unlocking. There is an incredible battery 4200Mah, additionally with 55W superfast support. Its price is expected to be below Rs 60000/- in India. 47
Gemstones That Will Make Your Skin Sparkle Shweta Singh | Prime Insights
W
e all desire to have youthful, healthy-looking skin forever. In pursuit of achieving flawless skin, we slap on expensive lotions and potions in hopes of improving the appearance of our skin. Every other “anti-aging” product available in the market claims to have the “be-all and end-all” solution for aging skin. What we fail to realize is that these beautifully packaged skincare products contain harsh chemicals like paraben, formaldehyde, and petrolatum, which damage the skin in the long run. Today, there are numerous anti-aging trends taking over the beauty industry, using “gemstone infused” skincare being one of them. This new trend has been making the rounds in the beauty community for the past few years, with numerous people swearing by it. So, what exactly is gemstone-infused skincare? According to traditional Asian medicine, each gemstone can be associated with one out of the seven chakras in the body. Gemstones have energetic qualities that improve blood circulation, skin elasticity, and overall texture. One of the reasons why queens and princesses belonging to ancient Asian empires liked to don jewels. Here are a few popular gemstones used in anti-aging products:
#1 Pearl:
For centuries, the pearl has been used by Greeks, Egyptians, and Romans to treat skin disorders like rosacea, acne, dullness, wrinkles, etc. It acts as a natural exfoliant and balances out the pH levels of the skin.
#2 Ruby:
Ruby is known for its excellent anti-aging properties. It moisturizes and restores the hydration levels of the skin, helping one achieve youthful, radiant-looking skin. Its antibacterial properties help in clearing out skin infections and imperfections.
#3 Sapphire:
In traditional Asian medicine, Sapphire is considered a “water element”. It deeply hydrates the skin and soothes any skin irritations. It also helps in rejuvenating the skin from within, imparting a youthful glow.
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#4 Diamond:
Diamonds are known for their powerful exfoliating properties. It polishes the skin and evens out any discoloration, blemishes, and age spots to reveal healthy, younger-looking skin.
At present, there are numerous brands in the market that sell gemstone-infused skincare products. However, only a few out of these offer genuine, authentic products. One such brand is TRÉSOR Rare De Premier. Their line of gemstone-infused products includes the Blue Sapphire Complete Age-Defying Facial Treatment Cream, which deeply nourishes the skin and fights the signs of aging, and the Blue Sapphire Complete Age Defying Eye Zone Treatment, which has a lightweight formula
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