Baby Shark books. “With the rising trend of Baby Shark, we are in the process of rolling out physical products ranging from books to toys, and other consumer products, including apparel, accessories, and home,” Jeong says. WowWee partnered with Pinkfong last September, and quickly rolled out a small line of Baby Shark Song Dolls for $16.99 and Sound Cubes for $7.99 for presale on Amazon on December 1. The toys sold out in two days. This year, WowWee also has a Baby Shark Dancing Song Doll plush; Baby Shark Fingerlings; and Baby Shark, Mommy Shark, and Daddy Shark singing plush puppets with speed control. The faster kids open and
close each puppet’s mouth, the faster it will sing “Baby Shark.” “We’re excited to launch a toy line that marries the incredible Baby Shark music and characters with WowWee’s signature innovation and interactive play. We crafted a robust selection of items to satisfy customers across toy categories and channels,” says Emily Chacra, brand manager at WowWee. In addition to WowWee, Pinkfong also partnered with Cardinal/Spin Master, Hasbro, and Basic Fun! for more toys and games. But wait—there’s more. Kids can take a break from the “Baby Shark” YouTube video because new Baby Shark content is coming. “We already have strong short-form content production/distribution and live shows/con-
certs happening around the world, and will be launching long-form content such as the Pinkfong Wonderstar 3-D animated series and Baby Shark shorts for TV, as well as a Baby Shark movie,” Jeong says. Adults and kids alike will have the song stuck in their heads for months to come. It’s not the end (doo doo doo doo doo doo). ✪
ABOUT THE AUTHOR: Marissa DiBartolo is the editor-in-chief of the Pop Insider and the Toy Insider. She reports on trends and hot topics affecting the toy and pop culture industries, and has been featured on ABC World News Now, the TODAY show, MSNBC, Fox & Friends, and more.
PINKFONG BABY SHARK DANCING SONG DOLL | WOWWEE WowWee’s Pinkfong Baby Shark Official Dancing Doll dances along to “Baby Shark.” Kids can tap its head or clap to see it spin around and make sounds. The plush also reacts when kids call its name, “Baby Shark!”
PINKFONG BABY SHARK LET’S GO HUNT FISHING GAME CARDINAL GAMES, A SPIN MASTER COMPANY This classic game gets a refresh with Mommy Shark, Daddy Shark, Grandma Shark, and Baby Shark. Players race to grab the fish with their Baby Shark-themed fishing rods as the board spins, and the player who reels in the most fish wins the game. The game plays “Baby Shark,” as it spins, and it’s recommended for two to four players ages 4 and up.
PLAYHUT PINKFONG BABY SHARK EXPLORE 4 FUN PLAYHUT, A DIVISION OF BASIC FUN! This play tent and tunnel combo features Pinkfong Baby Shark graphics, including Baby Shark, Mommy Shark, Daddy Shark, and more. The Explore 4 Fun play tent features Playhut’s patented EZ Twist frame, which pops up for a quick set-up and folds down for easy storage. It can be separated into three distinct structures including two 3-foot tunnels, and includes multiple crawl-through doors and a flap that kids can roll up and tie back.
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