August 2013!
Volume 1 Issue 4!
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www.saclatino.com!!
Are Californiaʼs poor roads tied to education? The lack of Latinos in engineering and science is leading the California to higher road hazards Also In this Issue: -CONTINUTING SERIES: The Politics of “Fracking” - Angel Rios: On the Road to the Olympics - A candid look at an American phenomenon: Harlistas
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Est. 1983 ...serving the freshest juices and licuados in town, nothing frozen or concentrated. Our menu also includes sandwiches, salads, our famous quesadilla, fresh-ground coffee, mochas and other espresso drinks. A nice selection of beer and wine is also offered. Enjoy it all in the comfortable atmosphere of Luna's, one of this area's original cafe galleries. Or call in your order and we will have it ready for take-out. Luna's is available for meetings, fundraisers and catering your office luncheons. Breakfast is served Monday through Saturday. Featuring music and entertainment Wednesday through Saturday evenings. Dinner served starting at 5pm.
(916) 441-3931 1414 16th Street Sacramento, CA 95814
Hours: Monday: 9am-4pm, and 6:30pm-10pm Tuesday: 9am-4pm Wednesday: 9am-4pm, and 6pm-10pm Thursday: 9am-4pm, and 6pm-11pm Friday: 9am-4pm*, and 6pm-Midnight Saturday: 6:30pm to Midnight Sunday: Closed * We are closed for most holidays and Furlough Fridays between 8am-4pm 2!
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Our job is to get the word out and let the world know about you.
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From the Publisher
Latino Job Infusion In The Central Valley Is No Easy Task... Latinos are the majority population in the Central Valley counties of Fresno, Kern, Kings, Madera, Merced and Tulare. These counties sit on what is called the Monterey Shale, where shale oil could be extracted as energy and create very well paid jobs. These counties are also on the list of the stateʼs economically poorest. " According to the Bureau of Labor Statistics, the unemployment rate of Fresno County alone has been treading between 12 percent to 16 percent, almost double that of the state of California. Couple that with poor education and high pollution, itʼs amazing that so many people want to live there. " As a native of Fresno, I have seen the determination and resilience of the people there, and in the Central Valley. But, for how much longer? The disparities in education, housing, pollution, and health are cause for alarm. Yet, those who are in Sacramentoʼs state Capitol are either turning a blind eye, or absolutely clueless of what is happening in the Central Valley. " Suddenly, there is a potential for job development in the controversial activity known as hydraulic fracturing, or “fracking.” Are there risks? What is the science? Moreover, is the information about Table of Contents: fracking a myth by environmental groups determined to hinder industrial growth, or a move by industry to access more energy Cover Story: Are potholes and education without regard to environmental impacts? related? ! ! ! ! " We struck a nerve with our previous issue of SacLatino ! ! ! ! .... Page 6 on this topic and we stay determined to keep the conversation about jobs and the environment going, especially as it relates Fracking Series Part II: The Politics of to the Central Valley. Fracking " As baby-boomers retire, there is a growing need for ! ! ! ! ....Page 8 Latinos to be economically strong to maintain the stateʼs future and fruitful standard of life. We must develop a powerful and Contributing Editor, Dr. AC Hernandez: skilled workforce that can stand on its own two feet without Harlistas! ! ! ! depending on government to fill those gaps. ! ! ! ! .... Page 10 " To accomplish Latino independence and viability, we need to question our leaders and always ensure that industry is Profile: Angel Rios - On the Road to the putting us and our posterity first. Olympics 2016! ! ! ! ! .... Page 12
Stephanie Salinas, Publisher The Staff: Stephanie L. Salinas, Publisher Adrian Perez, Editor-In-Chief Cecelia Perez, Illustrator/Graphic Design
CIVIC: Sacramento City Council Update ! ! ! ! .... Page 16 Events: ! !
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About SacLatino ! SacLatino and SacLatino.com are published and owned by SacLatino LLC, a private, for-profit public relations and communications business. For comments, information, or submit articles, write to: SacLatino, 2648 Del Paso Blvd, Sacramento, CA 95815 or email us at info@saclatino.com . Any article and/or opinions expressed therein do not necessarily reflect the views of SacLatino, SacLatino.com or SacLatino LLC, but remain solely those of the author(s). SacLatino and SacLatino.com are copyrighted and its contents may not be copied or used without prior written consent. Copyright 2013. All rights reserved.
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Our Kids' Community Breakfast Club A Self-Sustaining Empowered Community Our Kids' Community Breakfast Club (OKCBC) a community engagement model, is designed to improve the quality of life for kids and their families. The program operates during the time when school is not in session on Saturdays. The five program components include: • • • • •
Nutritious Breakfast Arts and Crafts Literacy and Math Activities Parent Education Basic Health Screenings
OKCBC currently takes place on the fourth Saturday of each month from 10:00am-12:00pm at Oak Park Community Center, located at 3425 Martin Luther King, Jr. Blvd. Sacramento, CA. OKCBC is a 501(c)(3) nonprofit. Tax ID 27-3502550
contact@okcbc.org DONATE
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Cover Story
America needs Latinos in Engineering and Science jobs By John Neri
! With winter approaching, we will soon be reminded of just how bad our roads are as potholes, cracks and uneven pavement become each driverʼs road hazards. As more high schoolers graduate and more enroll in college, not enough are dedicating themselves to the engineering and science fields that could make a difference in our roads of today and the future. ! In their most recent survey on the nationʼs road conditions, the Reason Foundation listed California as 47th worst. Although the immediate reaction from many would be along the sarcastic line of “it figures,” a more thoughtful review can lead most to conclude that road conditions are a direct link to economics and education. ! The study is a collection of information provided by each state to the federal government. The data looks at 11 categories, including: pavement conditions on rural and urban interstates; urban traffic congestion, deficient bridges, unsafe narrow lanes, traffic fatalities, total spending per mile of state roads and administrative costs per mile. ! Perhaps one of the most stark pieces of information gathered is the amount California spends per mile of road as compared to their conditions. The state reported that it spent $679,000 per mile, one of the highest amounts 6!
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paid for a mile of road in the U.S. This expense appears very unreal when compared to North Carolina, which has the nationʼs largest highway system, and only spends $41,000 per mile. ! Californiaʼs transportation infrastructure is perhaps the best in the world because of added measures to ensure a safe driving experience, especially in high-earthquake and snow areas. To ensure the roads are safe requires for the state and private construction to employ engineers and scientists that how to best design, test and repair these roads. And, at $679 thousand per mile, it also requires quite a bit of contribution on behalf of the taxpayers. But, as Latinos become the majority population, can roads continue to be maintained into the future? ! Californiaʼs annual transportation budget is $13.5 billion for the 2013-14 fiscal year. With that amount, the 386,604 miles of road in the state need to be repaired. Simple math clearly shows
Source: UC Berkeley
the allotted amount is not enough, and the likelihood of applying a new tax for the shortcomings would not go over well with voters. So what options are there? ! The stateʼs 19+ million Latinos need to step up and assume responsibility to repair and plan what the future transportation infrastructure will look like. ! For several decades, report after report have been indicating that Latinos, whose median age in the state is 27 (compared to 38 for White), need to be placed on the higher education tract. Yet, in 2012, only 16 percent of all Latinos in California had a college associates or higher degree, a figure insufficient to meet the stateʼs future economic demands, while 50 percent of Whites had a college degree. In addition, while slightly over 50 percent of elementary school children are Latino, not nearly enough pursue a college education. ! According to a 2012 UC Berkeley study, persons who attain a college degree earn $1.3 million more than those with only a high school diploma. The more an individual earns, the more they are able to contribute toward government services, including transportation. ! Californiaʼs demand for college graduates in the Science, Technology, Engineering, and Math (STEM) fields is increasing and could hit 1.1 million by 2018. Because of low Latino college
enrollment, these jobs may end up being filled by an imported workforce. It includes the over 300 thousand engineering jobs in the transportation and technology fields. ! To address this growing crisis, the Society of Hispanic Professional Engineers (SHPE) has stepped up and taken the issue as a mandate. Working with For Inspiration and Recognitions of Science and Technology (FIRST), they produced a video ad using celebrities to promote to Latino youth that science is hip. ! Although SHPE is taking an aggressive approach, the fact remains that Latino students have the highest dropout rates in the state. Moreover, the average Latino high school senior is performing math at the 8th grade level. A concern that has been elevated to the White House. ! “These facts are not obstacles for our organizations,” says SHPE CEO Pilar Montoya. “We see these as challenges that we need to overcome by working closely with our corporate and education partners, as well as out legislative leaders.” ! SHPEʼs efforts, in conjunction with other programs like PUENTE, are showing improvements that will allow Californians to enjoy traveling on its many roads without concern for their safety. - SacLatino August 2013 g SacLatino.com 7
Report Series: Fracking II
The Politics of Fracking By Adrian Perez
Fracking has taken center stage and a very hot issue among the many involved. But who is right? There
are many political opinions about fracking (hydraulic fracturing) in California with most voicing a concern about what it would do to the stateʼs already delicate environment. But, many of these opinions lack scientific evidence, and the arguments, for or against, use terms and phrases that either install fear or confidence in fracking. This conflict has caused confusion among Californians that may lead to an apathy that could do more harm than good to the state. The concept of drilling deep in the earthʼs crust (about 1.5 to 2 miles deep) to remove oil from rocks is not new. This process has been around for decades. What is new is the technique to drill at an angle and access larger pools of shale oil without drilling new and countless holes. This new technique is what has created a renewed focus on fracking. Californiaʼs Monterey Shale, which encompasses most of the Central Valley, could produce up to 64 percent of the nationʼs oil and gas production for decades to come if fracking is allowed. It could also produce millions of good paying jobs. Although oil and environmental leaders have known about the regionʼs potential for decades, the focus has been in those states where fracking is already occurring with each site being studied by both sides to assess successes and failures. 8!
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Environmental groups have taken fracking as a key issue.
! The specific techniques to conduct fracking are unique to each company and considered trade secrets. What is known is that the process may include chemicals that acidize the rocks. Depending on the geology of where the fracking is taking place, determines the amount and type of acidizing (including hydrochloric acid) being used. For the general public, this can be cause for alarm. For the oil industry, it is a determination of meeting the nationʼs energy needs and protecting the public. For government, it has become a strategy of “catchup,” especially since public policy has been focused at creating a “green” economy California Gov. Jerry Brown and protecting the environment, sciences that still need further development. This year, Californiaʼs state legislature has embarked in an open debate about fracking through the efforts of Senator Fran Pavely (DAguora Hills), who introduced SB 4. ! SB 4 is perhaps the nationʼs, and possibly the worldʼs, first legislation that defines fracking, but more importantly, opens the topic for public discussion.
Report Series: Fracking II The legislation follows in the heels of Gov. Jerry Brownʼs statement last year about fracking: “California is the fourth-largest oil producing state and we want to continue that.” “I donʼt think any company wants to pollute the aquifer," Brown told a group of business leaders in Los Angeles in 2012. “Because we have trial lawyers in California, and a very vigorous tort system. So I think thereʼs a certain self-discipline that they can operate with the management of fracking issues.” This statement has alarmed many environmental groups, resulting in a campaign against Brown that are primarily based on ideology and not science. Conversely, the Western States Petroleum Association has taken the Governorʼs comments as a welcome to pursue fracking as an option to meet the Stateʼs and nationʼs energy needs. However, Brown maintains an optimistic outlook to both. “Whether itʼs fracking, or whether itʼs a lowcarbon fuel standard, or anything else, we keep our eyes open and weʼre not jumping on any ideological bandwagons,” Brown stated at a recent press conference.
California faces a multi-pronged opportunity to lead the nation and perhaps the world in addressing fracking by establishing public policy that could benefit all parties. To accomplish this, it will need to ensure an open dialogue among all parties involved, especially the millions of Latinos inhabiting the surface of the Monterey Shale region. In an effort to stimulate knowledge-based discussion among fellow legislators, State Assemblymember Rudy Salas (D-Bakersfield) hoped to conduct a tour of a fracking site in Bakersfield. Unfortunately, the tour was canceled at the last minute without a satisfactory reason for some, while others figured it was political. Will California have a chance to discuss fracking openly before it is implemented outside of Bakersfield? Gov. Brownʼs comments and the direction he has given the California Department of Conservation, Division of Oil, Gas and Geothermal Resources indicates his policy favors implementing fracking. Sen. Pavelyʼs SB 4 indicates formal public policy that incorporates real dialogue about fracking before its implementation. But, are there risks? We will answer this question in the next article on Fracking. - SacLatino
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Contributing Editor
Harlista: The Hispanic Harley Rider by Dr. AC Hernandez Professor, Patton University
Since 2007, Harley Davidson has been the choice “Bike” of Hispanics in the U.S.
Editorʼs Note: This article first appeared in Hearld de Paris and is reprinted by permission.
My affair with Harley-Davidson motorcycles began when I was ten years old. My mom’s cousin’s boyfriend used to come visit and he rode a converted hawthorn green, chopped police bike. He would ride up the sidewalk, park the bike, and it took my breath away. That year I bought tall, ape-hanger handlebars for my bicycle . . . and so it began. During my Brown Beret days I used to borrow my friend’s “Then Came Bronson” blue Sportster, rode my baby brother’s radical Springer rig, then 25 years later went to work at a Honda/Yamaha motorcycle shop. During that time I had a 1951 pan head and my last one there was a small 883 that I won in a bet.
When I started riding way back in the day there were very few Latino/Hispanic motorcyclists. Coincidentally, our cousin’s boyfriend turned out to be Fat Freddie - one of the founding fathers of a famous motorcycle club from Oakland, California. Venezuelan Actress Ruddy Rodriguez 10!
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Contributing Editor ! As a University Professor I have been Hispanic/Latino enthusiast. I found out that Roger accused of riding my hog to school. This is not Garcia is currently the Director of Market true. I ceremoniously ride the bike only to turn in Outreach for the Hispanic segment; he is the grades. responsible for creating, maintaining, and ! For the fifth straight year, Milwaukee- supporting an integrated strategy that significantly based Harley-Davidson Inc. was the number improves Harley-Davidsonʼs reach and relevance one seller of new street motorcycles (all engine within the Hispanic consumer segment. Garcia is sizes) in the United States. This includes all bikes leading the consumer team to develop and sold to young adults ages 18-34, women, African- launch an integrated marketing plan for the Americans, Hispanics, as well as Caucasian men Hispanic segment. ages 35+. The newly available data from Polk ! Once he finished graduate school, Garcia shows that Harleystarted his marketing D a v i d s o n career at Colgateexperienced a Palmolive in NYC in double-digit market the Global Marketing share gain from Development 2008 to 2012 in the program. He began U.S. with these working in sales, c u s t o m e r then global brand groups.Harleymarketing for Oral Davidson chief Care. As an m a r k e t i n g assistant brand officer Mark-Hans manager in Home Richer attributes the Care Marketing, he companyʼs success was responsible for to its unique introducing Suavital purpose. Fabric Conditioner to ! “We donʼt just Latinas in the U.S. build motorcycles. ! L a t e r G a r c i a We fuel personal s p e n t fi v e y e a r s f r e e d o m , ” R i c h e r Dr. AC Hernandez, doing a Sunday ride in the San Francisco Bay. marketing brands said, “The desire for like Keystone Light, individual expression draws customers from all Extra Gold, and Coors Banquet to the general walks of life because itʼs a universal, human market. As of 2009 he led the marketing efforts of value that transcends cultures, generations and the Coors family of brands targeting the Latino history.” consumer. His job was developing integrated, ! "Itʼs more than an adage that almost no 360° campaigns supporting innovations two Harley-Davidson motorcycles are alike,” and sports alliances with Coors Light equity to Richer said. “The same is true for our customers. drive accelerated business growth. Members of our community come from all ! Herald de Paris would like to thank different cultures, backgrounds, and generations Amanda Lee and Mike Roach for making and their shared attitude about life is the tie that arrangements for our Deputy Managing Editor Dr. binds. Al Carlos Hernandez to dialogue (not ride with. . . ! ”Several years ago, I was made aware of yet) Harley-Davidsonʼs Roger Garcia. a documentary film entitled Harlistas that was shot by a good friend of mine, Claudio Rocha. I Dr. AC: How did you hook up with Harley-Davidson? Riders finally found my lost tribe. I just recently decided like myself would consider that the dream job of a lifetime! to talk to Harley to ask about them embracing the What has been your history with motorcycles in general? August 2013 g SacLatino.com 11
Contributing Editor RG: In 2011, I was called by a recruiter with the opportunity to join Harley-Davidson as a Director of Outreach Marketing. I had started riding motorcycles in the summer of 2006 when I moved to Colorado, so I was already an enthusiast before I got the call from Harley. Given the chance to work for one of the most iconic global brands was a once-in-a-lifetime opportunity, so I pursued the position until I was hired in June 2011.
many accolades, not only from Hispanic/Latino Harley owners, but also from non-owners and non-Hispanic riders. It is based on human truth and the bonds that Hispanics hold to be true, like family, brotherhood, and hermandad. It is now available on our website for anyone to view in its fulllength version. Our dealers also have used the documentary to hold movie nights with their local Hispanic communities at their dealerships.
Dr.AC: What is a Harlista? How many Harlistas and Dr. AC: Pictured in the film are some scary looking guys. potential Harlistas are there in the USA? How do you deal with the negative imagery of ethnic Harley RG: Harlista is term that signifies community and bond riders? among Latino riders that started over 50 years ago. Latinos across countries like Mexico, Cuba, PuertoRico, Ecuador, Colombia, etc. have been calling themselves Harlistas for a very long time. We estimate there are close to two million Latinos who have expressed an interest in one day owning a Harley-Davidson motorcycle. This comes from internal research that we have done in the U.S.
RG: We focus on the positive aspects of the rider and their life experiences. We show the bond of father and son, and brothers, which are important aspects of the Latino community. Bonding and family are also an important part of the Harley-Davidson riding community. Dr. AC: What type of Latino are you concentrating your marketing efforts: young, middle aged, product loyal?
Dr. AC: Tell us about the documentary. I know the RG: We seek to attract all Hispanics ages 18 and older. But cinematographer Claudio Roacha very well and this we know most of our customers will buy a Harley-Davidson documentary was stunningly visual. once they are more established with their personal life and have the disposable income and time to fulfill their desire RG: The documentary film Harlstas: An American for personal freedom. Journey was a project that Alfredo de Villa helped to develop. It follows the journeys of Latino Harley motorcycle Dr. AC: Who is the typical Latino Harley rider? Are they riders as they seek adventure, camaraderie and the culturally product loyal or do they come to H-D off of achievement of the American Dream. It was developed with Japanese bikes? real Harlistas who were cast from various parts of the U.S. RG: Most of our owners are repeat customers who are with the help of our Harley-Davidson dealer network. The loyal to the brand and appreciate all aspects of owning a film follows the journeys of four groups of Harlistas: Harley-Davidson. They especially know that a Harley is Danny - A Harley-Davidson technician from Baldwin Park, pallet for self-expression through customization and California, Danny attempts to reconnect with his deceased personalization. father by recreating a ride they shared together before his There are no “typical” riders, just as there are no passing. “stereotypes” as to who is a rider. We have blue collar The Rod Brothers - The four Rodriquez brothers from workers, white collar professionals, and all types in Queens, NY (Pat, Jay, Ernie and Vito) ride to honor their between. We have young riders who are or were inspired father, who gave up his own motorcycling dreams for the by their fathers, uncles, and grandfathers who ride or rode American Dream, as well as their only sister, who was killed Harley-Davidson motorcycles. Some riders tell us they during the 1993 World Trade Center bombing. recall seeing or hearing their first Harley back in Mexico, Shorty and Junior - Carlos “Shorty” Tenorio, who lived Cuba, Puerto Rico, Ecuador, Colombia, etc. and were through the Nicaraguan Revolution before immigrating to inspired by what Harley-Davidson symbolizes: Freedom. Chicago as a 15-year old, strengthens his bond with his Dr. AC: How did those Chopper-build-competitions help son, Junior, during a road trip to the Oregon Coast. sales in the Hispanic community? Isnʼt the Chopper thing a Lonnie and Jerry - Lonnie Gallegos, a motorcycle shop passing phase? When the economy collapsed there were owner in Los Angeles, connects with his step-son, Jerry tons of Harley customs on Craigslist. Ramirez, through their motorcycle adventures. RG: Harley-Davidson has been inspiring bike builders since Dr. AC: The center of the film was about motorcycles and back in the early years of custom choppers and we, in turn, familial relationships, especially father to son. Tell us about have been inspired by what some of the legendary Latino the theme and how the film has been received over the bike builders have done. For example, we recently years. launched “Seventy Two,” which is a Sportster that harkens back to the early 70s with mini-ape handlebars and big RG: Harlistas: An American Journey was the first-of-itsflake paint. The name “Seventy-Two” was not only a CLICK HERE TO SAMPLE kind documentary and screened across well-recognized physical inspiration but a design connection, “that bike was film festivals from L.A. to NYC. The documentary received born from the East L.A.” Latino lowrider culture. Whittier 12! SacLatino.com g August 2013
Contributing Editor Boulevard, aka route 72, was the birthplace of the low-rider culture and the Seventy-Two has elements of this infused into its styling - specifically the Hard Candy Custom paint which is bold and stylish. This is one reason we chose the name Seventy-Two. Dr. AC: There are Harley riding clubs in almost every county in the country. Are they inclusive of Latino riders or have Latino riders started their own clubs? RG: The Harley Owners Group (H.O.G.) is our global riding community and is supported by our dealer network. H.O.G. represents all types of owners including Latinos, their spouses, and families. Harley-Davidson also supports one of the largest Latino motorcycle clubs in the U.S., the Latin American Motorcycle Association (LAMA). Across the U.S. there are many additional smaller riding groups and we encourage riders to reach out to their local Harley-Davidson dealers to connect with other riders in their areas.
Dr. AC: Why should a Latino of any age buy a Harley and embrace that lifestyle? RG: Harley-Davidson is more than a motorcycle – for many Latinos in the U.S., Harley-Davidson represents the achievement of the American Dream, which includes many personal and emotional achievements as well. You can read some of the many stories that Latino riders have submitted on www.harley-davidson.com/harlistas. What is amazing about Harley-Davidson is that it brings people together from all walks of life, and truly unites all those who seek to fulfill their dreams of personal freedom. From Central to South America, the Caribbean and North America, Harlistas share a rich and proud history. Dr. AC: How can people find out more about Harlistas?
RG: We encourage anyone who wants to learn more about Harlistas to visitwww.harley-davidson.com/harlistas. This is our online community within the Harley-Davidson Dr. AC: Harley pretty much allows you to customize your website that gives current owners and new owners the bike upon purchase. There are all types of styles - is space to share their passion for riding and to tell their story a Harley more a recreational fashion accoutrement or just of how they have fulfilled their dream of personal freedom every day transportation? through Harley-Davidson. RG: 97% of all Harley-Davidson motorcycles are customized in some way to reflect the ownerʼs personal This story is dedicated to John”Lindy” Hernandez and style and self-expression. How they view their motorcycle is Ricardo Huerta, true to the game OG Harlistas. personal, which is reflected in our motorcycles being the Edited by Susan Aceves most customized in the world.
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Profile
16-Year Old Angel Rios sets sites on Olympic Gold By Stephanie Salinas ! In a typical Sacramento boxing tradition, high-schooler Angel Rios has dreams of some day becoming a world champion. But for now, his focus is bringing home the Gold at the 2016 Olympics in Brazil. ! I caught up to Angel and his father at a recent sparing session, where he shared hit thoughts about why he got into boxing and his motivation. CLICK HERE TO WATCH THE INTERVIEW
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FROM CITY HALL In a 6-2 vote, the Sacramento City Council greatly modified a 2006 ordinance required superstore chains (big box stores) to conduct an economic review, including wage and benefit as a part of the permitting process to build a new facility. Its intent was to assure small businesses would not be hurt by big box stores. Labor leaders and small business owners expressed their concern of modifying the 7-year old ordinance, stating it would hurt small businesses and increase the number of jobs paying low wages. The push to make the change came from building trades and developers who argued the restriction is causing economic harm to the city since residents are going to surrounding communities with big box stores. Councilmembers Kevin McCarty and Darrel Fong voted in opposition while Bonnie Pannell obstained.
Councilmember Allen Warren promotes the 7th Annual Baseball Camp August 24 ! T h e 7 t h A n n u a l Yo u t h B a s e b a l l Camp, sponsored by New Faze Development & Sacramento State, is coming up on Saturday August 24th from 9am-2pm (check in at 8am). Attendance is *FREE* but participants must register in advance. Click here or call (916) 929-6402 to register!
CLICK HERE TO READ
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Government-Politics
Health Exchange department distributes grants Obvious omission of Russian community !
Covered California announced its awards for grants to 48 organizations and totaling $37 million. The goal of the grants is to conduct outreach and education programs on how Californians can access affordable health care coverage under the federal Patient Protection and Affordable Care Act. ! “We are excited to build on our partnerships with organizations that have trusted relationships in diverse communities throughout the state,” said Peter V. Lee, Executive Director of C o v e r e d C a l i f o r n i a . “ To g e t h e r, w e c a n significantly strengthen our effort to ensure as many Californians as possible are aware of and are enrolled in the new health insurance option this fall for coverage beginning January 1, 2014.” ! The grants may only be used for outreach and recipient organizations may not use the funds to advertise.
! The selected organizations are to reach nearly 9 million individuals, of which more than half are in need of individual insurance, and more than 200,000 small businesses in Californiaʼs 58 counties. ! A recent survey indicated that 75 percent of adults between 18 and 64 were not familiar with the program or Covered Californiaʼs October 1ʼs deadline. Moreover, Russian leaders are concerned that outreach efforts may omit them since no grants were awarded to their community. ! “An obvious omission from these grants was the Eastern-Europeans,” says Sergey Ivannikov, CEO of the Russian American Media. “The growing Russian-Slavic population makes up around 3 percent of the stateʼs population, and not to include them in these outreach grants needs to be reassessed.” - SacLatino
List of groups and awards
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Community Events Photos by John Neri
19th Annual Sacramento Pow Wow August 9 - 11, 2013 O始Neil Park, Sacramento, CA
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Community Events
Inaugural Event For The
Sacramento Republic FC July 18, 2013 Raley Field, West Sacramento
Share your photos with us at info@saclatino.com
Photos by Stephanie Salinas and Andres Alvarez
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Cheers and Beers to the Sacramento Taco Festival on October 5th!
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