Ecology The last event featuring the “Independent Poland Tastes Great’ pavilion is the 13th Autumn Horticultural Fair in Boguchwała near Rzeszów, combined with the Podkarpackie Vintage Feast, and the 2nd National Rabbit Exhibition. The event, organised at the Podkarpackie Agricultural Consulting Centre, will be held between 6 and 7 October this year. The “Independent Poland Tastes Great” white pavilion was divided into 8 product zones, the tasting zone and knowhow support zone. The visitors had the opportunity to taste Polish products based on meat from Polish-breed animals, and products containing Polish milk, fruit and vegetables. The promotional activities carried out in every location involved cookery competitions held in the tasting zone. Consumers, farmers, manufacturers and food-processing industry representatives visiting the know-how support and product zones had the opportunity to receive assistance from experts. The big screen over the pavilion, showing “live” broadcasts from the events inside, was a perfect device for communication between the organisers of promotional activities and visitors. The events were an opportunity to distribute large numbers of questionnaires which are a valuable source of information on the Poles’ knowledge of quality systems. Further promotional activities will reach far beyond Polish and European boundaries. Promotional meetings abroad, the culminating points of the project, will be held on board the “Dar Młodzieży” sailing ship in China, Singapore, Indonesia and Japan. The Independence Cruise constitutes and opportunity to not only show Polish history, but also the present times and the future of our country. The sail ship will house meetings - receptions addressed to target groups, combined with the tasting of Polish dishes prepared by Polish chefs. About 150
people will take part in each of the events. The schedule of meetings held in the destination ports is as follows: Jakarta in Indonesia (02-05 October 2018), Singapore (09-12 October 2018), Shanghai in China (02-05 November 2018), and Osaka in Japan (13-16 November 2018). Each of the promotional events on board the ship will feature presentations of individual sectors in the form of videos screened in the tasting zone available to everyone. An information zone will be prepared, where the visitors will have access to details on the history and tradition of Polish cuisine, and on our products manufactured in line with Polish / European quality systems, including organic products. Experts representing each of the 5 main project sectors will be waiting for visitors in the information zones. Emphasis will be placed on the promotion of Polish food, including pork, beef, lamb, poultry, vegetables and fruit, together with products made of meat, milk, vegetables and fruit. The promotion will consist in a presentation and tasting of dishes prepared from Polish products, tailored to a given market. The dishes will be made by Polish chefs with vast experience in promoting products abroad. Each dish will be accompanied with guidelines and information on which products were used for preparing it. A crucial part of the meetings involves business talks held by representatives of Polish food sectors and potential business partners taking part in the events on board the ship in China, Singapore, Indonesia and Japan. Polish entrepreneursmanufacturers representing the sectors covered by the project were invited to take part in the events. Meetings on board the sailing ship, and participation in the missions, will be an opportunity to get to know the key representatives of local business and administration circles, an occasion for market reconnaissance and for making new business contacts. •
10/2018 polish market
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