NATURE'S TREASURE
Economy
Jantar Wody Mineralne President JANUSZ TOMASZEWSKI talks to "Polish Market" about his company’s product range, the health values of individual products, and its educational activities, whose aim is to help Poles lead healthier lives. Your company's slogan is “Jantar water - nature's treasure from Kołobrzeg.” The water comes from one of the most popular and admired health resorts on the Baltic Sea. Where is it drawn from, and what are its properties? Jantar Water is a medium-mineralised relict water displaying excellent properties. It is a naturally pure water with a unique mineral composition. It is drawn from artesian spring No. 39 “Jantar”, situated in the heart of the Baltic Sea Kołobrzeg Health Resort. It is also enriched with minerals from Permian salt deposits, which have been accumulating on the sea floor for millions of years. It is rich in electrolytes (sodium, potassium, calcium, magnesium) and numerous valuable minerals, all of which have a beneficial influence on our health. It hydrates our bodies and quenches our thirst. Jantar Water has a healthy alkaline 7.4 pH (at the spring), which can prevent the body from becoming overly acidic. The concentration of iodine and selenium is beneficial for thyroid and brain functions. It is recommended for persons leading active lifestyles and caring for their health. It can be used every day both by adults and children. It has been bestowed the recommendation of the Polish Diabetes Association, as water suitable for daily consumption by diabetes patients.
Why is Jantar Water ideal for athletes and people who lead an active lifestyle? Athletes and persons leading an active lifestyle are at risk of hyponatremia, which is a condition characterised by reduced sodium level in the organism, with values below 135 mmol/l. Hyponatremia is very dangerous to our health, because it can even result in death. During intense physical exercise, we sweat out large quantities of sodium, chlorine and potassium. As JANTAR CHAMPION SPORTS WATER is water rich in chlorides, hydrogen carbonate, sodium and calcium, and it hydrates human organisms quickly and effectively, it is the first, and, so far, the only water to receive a recommendation from the Sports Institute - State Research Institute, and from the Polish Sports Dietetics Society, as water suitable for professional and amateur athletes.
In what way is your water beneficial to the organism? Who can benefit from drinking your water? For what diseases is it recommended? Jantar Water has a beneficial influence on our organisms, as it contains minerals
To whom is your Premium range addressed? Our Premium range is sold in dark-green bottles with a golden paper label, with a capacity of 0.3 litres. This designer bottle was created in line with the most recent trends,
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produced in the process of Permian salts’ being dissolved by relict water. Our water is exceptionally pure. The hydrogeological structure of the spring makes our water free from any heavy metals and radioactive elements. Moreover, there are no arable lands within the Kołobrzeg Health Resort area, which means that there are no pesticides, nitrates or nitrites – very-dangerous substances used in the production of artificial fertilisers – to permeate the spring. PM
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and with great attention to detail. This unique design emphasises the luxurious character of our product. It fits in perfectly in elegant restaurants, stylish bistros and hotels. It is also popular with sophisticated water connoisseurs. Your company also sponsors cultural and social events such as the Kołobrzeg Suspense Film Festival ... The Kołobrzeg Suspense Film Festival is a very interesting cultural event held in our city, and for that reason we decided to take an active part in it. We search for intriguing cultural and sports events, and support them by providing our water. Jantar is aiming to participate in events where we can not only promote our water but also educate consumers on proper organism hydration. We take the opportunity to dispel myths concerning water which have been replicated in the media for years. This was the focus of an all-Polish conference addressed to journalists which we recently organised. We wish to contribute to raising awareness of the issue. • PM
10/2018 polish market
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