HERDmentality

For most women looking to date, the real world is a scary enough place. Online dating is not much better and, to many, offers little respite. Trolls - male and female - are emboldened by their notional anonymity. Verbal, emotional, misogynistic, racial abuse – and this is across all social media platforms - are rife, with little thought given to the targets of those trolls.

In order to partially counter-act this, why not give women the power on dating sites and apps? Let them make the first move. Imagine setting one of the most powerful dating sites up to do just that, and still be on the receiving end of pathetic, vile hatred.

Whitney Wolfe Herd founded Bumble Inc. – against a backdrop of unwanted, bullying behaviour that had been foisted upon her, professionally and personally – in an attempt to regulate and re-balance online behaviour. In so doing, it made her the youngest self-made billionaire in American corporate history. Dynamic takes up the story.