Photography
YOUR COMPANY IMAGERY MATTERS You can deliver impact and individuality with the right commercial photographer, says Sarah Walker-Bennett of Artemi Photography
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hy is it so important to recognise and own good photography in business? So many businesses still overlook this extremely important part of their makeup. As a business owner in East Sussex, it is important to class professional imagery for your business as a core asset. A company can benefit from good imagery in so many ways - from social media through to printed material and in all places that represent your business. Nowadays, online is the biggest platform. This tends to be the first place potential customers will start to interact with you. This is the place where you, as a business owner will probably make your first impression, and first impressions count. Great photography lets your customers know how seriously you take your business and yourself. How many times have you seen a badly cropped, fuzzy, pixelated photo of a CEO, MD or owner on LinkedIn, Facebook, Twitter or Google? Or one that was taken on an iPhone at the Christmas party? What do potential clients think when they see that? Theoretically they might want to invest or spend money with you and there you are, hardly visible, taking a selfie in your kitchen or worse still, your bathroom (Yes, I’ve seen that too!).
with old contacts, convey an impression of quality, individuality and recognition for you and your brand. It offers a perfect opportunity to outshine the competition, deliver impact and interest, and get taken seriously.
Tips for choosing the right photographer • Choose a photographer you trust, like the style of and one that has your best interests at heart. • Meet with potential photographers. • Make sure you feel relaxed with them.
“Great photography lets your customers know how seriously you take your business and yourself.”
How to find the right photographer With so many photographers now in business, how do you know who to choose? It’s a minefield, and one that could potentially be damaging to your business if you get it wrong.
• Ask how and where they suggest the photographs be taken. • Make sure the photographer finds out details and asks questions about you and your business. • Finally, make sure you say how many images you want and where you will be using them. Sarah Walker-Bennett runs Artemi Photography and is a professional photographer based in Eastbourne, East Sussex. She is also a recommended business on the Best of Eastbourne.
Email: sarah@artemiphotography.com Web: www.artemiphotography.com
This doesn’t mean that you can’t have a fun profile image, after all people buy from people. Let it be a fun image relative to you and your business, that’s been taken in a studio, edited correctly and with a high enough resolution that you don’t look like a member of a rouges gallery on BBC’s Crimewatch. With professional images, you effectively increase your social media standing amongst your peers. With professional photography, you can create opportunities by sharing and shouting about them on social media. You will reconnect
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