Direct Marketing
high response rates. “Lists can include numerous data fields,
project or as part of an on-going service through mechanisms of your own e-commerce
receive unsolicited direct mail. • Telephone Preference Service (TPS):
including Name, Business Title, Company
platforms or widely used front end services
This is a list of telephone numbers who
Name, Address, Fax Number, Telephone
such as Amazon and Ebay. We can also
would prefer not to receive unsolicited sales
Number and so on, plus industry, turnover,
provide you with a customised eStore or web
number of employees, postcode area,
portal to simplify the order-fulfilment process.”
list of fax numbers who would prefer not to
(Business Data) or income, hobbies and interests, household type, family demographics and postcode area and more (Consumer Data).”
DATA WAREHOUSING “We store and maintain customer databases within a secure on-site environment. “Nova Direct is registered under the Data Protection Act 1998. As part of this act we are obliged to ensure that our customers are
“We are obliged to ensure that our customers are aware that in certain circumstances their databases are screened against the Mailing Preference Service register to ensure no law is broken relating to unsolicited direct mail.”
aware that in certain circumstances their databases are screened against the Mailing Preference Service (MPS) register to ensure no law is broken relating to unsolicited direct
and marketing telephone calls. • Fax Preference Service (FPS) : This is a receive unsolicited faxes. • National Change of Address (NCOA): This file contains approx 9.5 million records of new and old addresses. It is compiled by the Royal Mail using re-direction requests from householders. It can be used as a Gone-Away File or to track and trace. • Postal Address File (PAF): A file that contains every address in the UK and can be used to cross-reference data. Compiled by the Royal Mail.
DATA PROCESSING “Our systems and data technicians
• The Deceased Register (TDR): This file is collected in collaboration with local registrars throughout the UK at the time a
mail. All members of staff have undertaken
continuously monitor, refresh and update data.
to abide by the rules of the act and maintain
This enables us to deal with all aspects of data
confidentiality at all times.”
processing:
file is collected in collaboration with local
• Merge, purge and de-duplication
government registrars, law firms, hospitals
• Mailing Preference Service (MPS):This
and funeral directors throughout the UK
SOFTWARE DEVELOPMENT “Writing and developing of bespoke
is a list of families who would prefer not to
death is registered. • The Bereavement Register (TBR): This
within 7 days of a death.”
programmes to enable us to create an interface with any CRM system allows us to provide bespoke printing solutions such as financial statements, daily fulfilment and other essential communications. We have IT solutions which can be set up to distribute products as part of a special, one-time
ACES
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