Nehera

Artists and Designers as a product of their times. Those who create as people who see, document, and respond to the times they live in. Art inspiring new generations of artists: this stunning photo shoot by Slovakian fashion photographer Michal Pudelka, captures and interprets Nehera’s unique collection in a visual study of inertia and the languor of the suburb.

Pudelka is inspired by constructivist and Stalinist architecture and art, and his preoccupation with the behaviour of social groups and exploration of mask and identity found an ideal backdrop in suburban areas of Bratislava, Slovakia, where the mass housing architecture has hardly changed since the end of the cold war era, thirty years ago.

Like an exhalation, a delicate breeze softens the scene. The airy garments and angle of light create a sense of movement, of flowing air. Oversized, tailored jacket, extra-large trousers, floor-length poplin trench coats and shirt dresses ripple and shift in the layered silhouette…lilting and billowing, evoking subtle emotion and a sense of weightlessness, during a weighty time in our world.

Through Pudelka’s lens, what happens when modern fashion design meets an austere, constructivist urban environment, the ensuing images provide a superlative commentary on suburban living, the human condition, and our response to it. A sense of namelessness, a feeling of surrender is what echoes after you’ve turned the pages; a surreal, pleasantly hypnotic aesthetic that lingers like a forgotten and provocative perfume.

photography Michal Pudelka

creative producer Paul Joyce-Pudelka

styling Ai Kamoshita

makeup L'ubica Krajnáková

styling Tatiana Hromadová