interview
“To sustain our position, we are going in line with technology”
KE TAN ZOTA
Through prompt deliver y of innovative products at fair prices, Zota has carved a winning niche in the pharmaceutical industr y. Ketan Zota, Director, Zota Healthcare ascribes this acquirement to their vibrant range of products that are developed in line with costomer needs. In an interview with Mahesh Kallayil, he further talks on their business strategies, IPO plans, current industry scenario and future prospects. Could you please tell us about the company, its journey so far, specific achievements and offering to pharmaceutical industry? We started with Zota Pharmaceuticals and its subsidiary firm, ATOZ Pharmaceuticals, which were merged later to form Zota Healthcare Pvt. Ltd. Zota Healthcare is a business of manufacturing and marketing quality medicines, with them being affordable by people. It's the fastest growing pharmaceutical brand in India, comprising of a varied range of pharmaceutical formulations along with Nutraceutical and Ayurvedic products available for India as well as abroad. Zota Healthcare has seen many ups and down. But besides them, we have been able to acquire many pharmaceutical companies like Sayona Medicare Pvt. Ltd., Vadodara, Corpus Pharma and many more. To mention a few of our achievements, we have been awarded patents for 6 of our unique formulations. In addition to that, our plant in SURSEZ received WHO-GMP approval. We have been proud winners of BUSINESS EXCELLENCE AWARDS in the category of Company of the year "MID SEGMENT", for two consecutive years, 2015-16. Please apprise us your complete products portfolio/ services provided by you and the market opportunities of these products/services in India as well as abroad? Zota Healthcare Pvt. Ltd. produces a varied range of ailment specific products which target acute and chronic treatments like Liver Disorders, Osteoarthritis, Diabetes 20 October 2016
and more. The product range includes tablets, capsules, oral liquids, dry powders, injectables, oral liquid spray, ointments, cream, lotion, medicated soaps, eye/ear/ nasal drops, Ayurvedic and Herbal products, tooth gel, mouth wash, gum paint, shampoos, prefilled syringes, Nutraceuticals and cosmetics. Zota holds a strong market base of over 21 marketing divisions in India. Our production facility for exports is set up at Surat's Special Economic Zone (SurSEZ). The products manufactured by Zota include the special patented formulations which opens a different market for them. Besides that, as they have specific ailment drugs, these are rare to find which keeps the drugs in demand, nationally and internationally. The medicines are backed by in-depth research and latest technology to not leave any gap in treatment. How you are currently placed in the Indian and International market? We, at Zota Healthcare Pvt. Ltd., develop products that are in line with customer needs and this has, in turn, helped us establish a strong presence in many untapped segments of the pharmaceutical market in India. The range of our products broadens our market space as we offer generic, ayurvedic, herbal, and nutraceutical drugs. This results in an increased rate of sales as we can target different segments simultaneously. While considering international market, we have entered into marketing alliance agreement with ASTRA IDL LIMITED. ASTRA IDL LIMITED has a good name in pharmaceutical market and has presence in global Pharma Bio World