MOBILE
S
By: Rodney Mason GVP of Marketing Blackhawk Engagement Solutions
8
Payment Quarterly | Q1 2016
ince Millennials’ on-the-cusp habits start trends, we all study the way Millennials shop. In two recent national studies,* we asked Milliennials how they discover, filter and shop, and we learned how profoundly their influence is disrupting shopping patterns. And shop they do, but not in ways we ever could have imagined a few short years ago. SMARTPHONES ARE LIFELINES The handheld device is the primary connection to the Internet (and maybe the outside world) for a Millennial. When asked which devices they own and use daily, an overwhelming 89% cited the smartphone with the laptop following at 75%, and then a major dip — tablets and desktops showing at only 45% and 37%, respectively.
...THEIR INFLUENCE IS DISRUPTING SHOPPING PATTERNS. AND SHOP THEY DO, BUT NOT IN WAYS WE EVER COULD HAVE IMAGINED A FEW SHORT YEARS AGO.