BY DESIGN

WestEdge Dallas eschews a trade-show format in favor of a “lifestyle event” this September.

BY ELAINE RAFFEL

Azzurro Living Cove collection. Courtesy of Azzurro Living.

Jason Mizrahi Symphony Chair. Courtesy of Jason Mizrahi.

Market Hall will be the go-to destination for modern design aficionados with the debut of WestEdge Dallas, September 16–18. The three-day curated event will showcase a myriad of high-end domestic and international manufacturers alongside independent designers and makers of premium furniture and lighting. “After a two-year Covid break, the timing is right,” says WestEdge principal Megan Reilly. “People in the industry are ready to meet face-to-face again. It’s something we’ve all missed so much.”

The design fair is open to the trade and public, offering an opportunity to discover and shop hundreds of leading industry brands. “We’ve always looked at Dallas as a prime location. There’s been so much growth,” says Reilly, who also spearheaded Los Angeles’ WestEdge Design Fair this past spring. “For many of our exhibitors, it’s one of their top three markets.”

Look for both established brands and industry up-andcomers. Luxury lines include Chad Dorsey’s Strike, an original fireplace collection; Natufia Smart Garden indoor gardens; and Urban Bonfire high-performance outdoor kitchens. Also on tap: Swadoh handcrafted lighting and custom furnishings from designers Brenda Houston and Jason Mizrahi.

“Our goal is to provide ideas and inspiration; to connect people with sources they might not be familiar with,” says Reilly. Featured areas add to the experience. SKS Culinary Pavilion, sponsored by Signature Kitchen Suite, will host chef demonstrations and tastings; MADE/Modern will highlight independent designers and artisans. WestEdge is also partnering with Artexpo Dallas, slated to run simultaneously. “It’s two experiences in one. Art and design are always great complements,” she says, adding, “We like to think of ourselves as an ‘anti-trade’ show, a celebration of design. Guests should feel like they’re coming to a lifestyle event rather than a trade show.” P

Azzurro Living Wave Chaise Lounge chairs. Courtesy of Azzuro Living.

Above: Chad Dorsey Strike Sea Ranch bespoke fireplace in marble. Courtesy of Strike. Right: Brenda Houston Artisanal Papers in Tucson Cream. Courtesy of Brenda Houston.