2013 Palm workbook

Page 189

DEALER SUPPORT PROMOTION Outside of sales activities Palm engages in a wide range of activities and sponsorships to raise the product and brand profile, but also awareness of paddlesport in general.

Team The large team of ambassador paddlers includes champions, opinion makers, teachers and adventurers. Team members represent the Palm paddling ethos and maintain brand visibility in all categories.

Sponsorships and donations Palm receives a huge number of requests for support for different events or causes and all have merit. Each request is considered, but few can be supported. Where possible partnerships are formed with those that stand out or highlight something different as part of our social responsibility in the sport and beyond.

New Participants There is no use sitting waiting for customers to appear or assuming others will create them. Getting out and getting about is key to growth and longevity. Palm participates in a range of programs to grow the numbers taking part and remaining in paddlesport

Advertising and PR: Print and on-line advertising is carried out for all brands with material that highlights Palm as a market leader. Products are featured in the sport and national press and regularly reviewed with constantly strong results including numerous awards.

GET IN TOUCH www.palmequipmenteurope.com

www.dagger.com

info@palmequipmenteurope.com

www.wildernesssystems.com

facebook.com/palmequipmenteurope.com

www.madrivercanoe.com

twitter.com/palmequipment

www.islandersitontops.com www.infinityinflatables.com

Palm Equipment® and RiverTec® are registered trademarks of Palm Equipment International Ltd. Gear for Paddlers™ and InfinityTM are Trademarks of Palm Equipment International Ltd. Hypalon® and Kevlar® are registered tradmarks of Dupont. Cordura® is a is a registered trademark of Invista. YKK® is a is a registered trademark of YKK Corporation. Dagger, Wilderness Systems, Mad River Canoe and Islander are registered trademarks of Confluence Watersports. © Palm Equipment 2012 Design and Layout - Adam Dumolo and Seppi Strohmeier Studio Photography by Tony Gilbert – tonygilbert.co.uk Location Photography by Jakub Sedivy – jakubsedivy.com | Jens Klatt – jensklatt.com | Ed Smith – edsmithphotography.com Additional Photography by Simon Wiles, Tim Trew, Kacie Kulshaw, Peter Murray and Katya Kulkova Printed on carbon balanced stock in Bristol, UK by Burleigh Portishead – burleighportishead.co.uk

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