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Andy Trott Menswear
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The retail world has changed greatly since the 1960s when Andy Trott embarked on his lifelong career; there have been economic downturns, recoveries, enormous technological advances, competition from big-box retailers, and online shopping, however, 2020, the year of COVID-19, has thrown unprecedented curveballs at retailers. It seems fitting that Andy has chosen 2020 to make a graceful exit from his business to enjoy his well-earned retirement.
Andy began his 50 year career in retail at Vancouver’s legendary Sheppard Shoes. In the 1980s he became an owner alongside Peter Sheppard. After the business closed in 2001, Andy entered the world of men’s fashion. He was no stranger to Kerrisdale, as he had worked at two neighbourhood institutions, Finn’s and Lampman menswear stores. Subsequently, both business owners retired, and Andy ventured out on his own to open Andy Trott Kerrisdale Menswear in 2009.
The shop's racks and shelves are neatly displayed with quality goods from Europe and North America; many of these items are not found elsewhere.
Andy describes his shop as a personality store. It bears his name for a good reason; the store is as much about fine clothing as it is about the man who attentively assists his clients. Andy Trott Kerrisdale Menswear is an extension of Andy; it emits a warm feeling, like walking into a friend’s living room. Andy notes he is very fond of the wooden rocking chair and says it will be coming with him when he leaves. He also has a duplicate wooden desk at home.
Andy recalls a customer once commented that there are too many chairs in the shop. He says, “The only important things in here are the chairs; this is how we get to know people.
He mentions relationship building is an important part of a successful business. Customers will often drop in to say hello and share a story.
Andy takes pride in offering exceptional personalized service and a unique selection of creatively merchandised goods. He explains, “My independent shop is filled with passion for quality menswear. I have been fortunate to have relationships with some of the most renowned factories worldwide, many of them are small and family-owned just like us.”
Case in point, when Andy owned Sheppard Shoes he built a relationship with Crockett & Jones, the makers of the finest English footwear since 1879. He takes pride not only in representing their product at his Kerrisdale store but also in having formed a great friendship with the founder’s great-grandson.
Valued friendships have grown over the last 11 years of operating Andy Trott Kerrisdale Menswear. Andy says, “Loyal customers have become my good friends. They have supported my independent mindset.”
He points out that he has never been a pushy salesman but rather has always been a provider. Andy's keen eye for quality clothing draws clients to the shop, along with the fact that they feel good about shopping locally.
Andy is an advocate for independent businesses. He says, “They provide the flavour in a community.
He sees a future for villages to resurface. He believes young entrepreneurs have an opportunity to reinvent and creatively rethink independent businesses. Part of this process includes offering unique products that differentiate their shop from others.
It is personal touches with a lot of heart behind them that make independent businesses stand out. Andy mentions his wife has lovingly made 20 dozen jars of jam each year to gift loyal customers at Christmas.
We enjoy and care about our customers.” Andy Trott
He foresees some businesses will suffer fallout from COVID-19. He anticipates some stores will close and it will become harder to source merchandise, however, always an optimist, Andy believes people who are passionate about retail will find creative ways around the current challenges.
As Andy transitions into retirement he mentions, “I am going to be careful not to feel like I am on holiday. My wife and I love to cycle. We will spend plenty of time cycling. We also love to garden. We want to travel, as we haven’t had much of a chance to. We have four kids and two grandkids. We have great interactions with them, but we have to make sure we don’t get in their way!”
When he locks the shop’s door for the last time there is not a moment's hesitation what he will miss most. Andy says, “I will miss the people. I am extremely thankful that so many people have appreciated and supported the creative way I have approached retail. I hope the friendships will remain.”
Andy Trott Kerrisdale Menswear, 2034 West 41st Ave, Vancouver, BC V6M 1Y8. Telephone 604-569-3773
www.andytrott.com
