Inertia got his first taste of the music industry at age 16 when he joined Master P’s No Limit roster. SINCE HE WAS SO YOUNG, and No Limit WAS still in THE development stages, the situation didn’t fully take off. Learning a lot from Master P, Inertia took his indie grind to conferences and music events where he eventually caught the attention of Play-N-Skillz. Now signed with Play-N-Skillz through G4/SRC/Universal, he’s launching a new mixtape and single campaign, utilizing his past experiences as motivation. How did you get started rapping? When I first came in I was 16. I hooked up with No Limit Records when it was poppin’. I was one of the new artists P picked up. But you know how his roster used to be, with all those dudes on the frontline and I was just a youngin’. That was my first look though. They ended up moving from Priority to Universal so a lot of our artists got left behind, and I was one of ‘em. But it was cool ‘cause I learned a lot from P. How did you keep things moving after that? I started goin’ to a lot of conferences, like the CORE DJ Retreats and Summer Music Conference. So I would go like every year for 5 years tough, grinding CDs, t-shirts, posters, all on my own. I did it for so long people started paying attention. Play-N-Skillz had just got their G4 label situation with SRC/Universal and they decided to check me out. I got brought to a guy named Baby Boy who’s an A&R at G4. It was perfect timing. Did you have any songs that were popular at the time? I had a popular song out 4 years ago called “Mo Bass” and it went nuts. It grew and kept going. Then I put out another song called “Bus Stop.” That’s one of the biggest records I’ve seen in this area. I was gettin’ almost 1000 spins a week between here and Dallas, Brownsville, Arkansas, the whole southern region. I already had 3 records poppin’ on the radio before I even had a situation. It was crazy ‘cause for me to have that much going on and not have a situation, it just wasn’t the right timing. I probably woulda fucked it up. (laughs)
mixtape getting ready to drop the week after Super Bowl. It’s a series of mixtapes coming out called Where Is Inertia. Volume 1 is called Lookin’ for Myself. It’s all original music. I have a lot of things people might not have known, and things I probably wouldn’t have wanted to share to the general public. But now I want people to know more about me as an artist, and understand a lot of things I went through and things I had to deal with – not only growing up, but dealing with being an artist. Being an artist isn’t always the easy way to go because there’s so many artists out there. At this day and age there’s way more rappers than fans. We’re all fighting for fans. And what about the album? I’m working on the album now. I have a single out called “Do It Girl” featuring Dorrough and Trai’D. I helped co-produce it. The record’s on fire here. While that song is out, I’ll have a mixtape coming the 2nd week of February. Where are you from originally? I read you were a military kid. I’m originally from H-Town. I moved out here when I was in 8th grade. I grew up here, but I was back and forth. Where can people find you during Super Bowl weekend? We’re at Escapade Saturday with Young Money. That’s actually a G4 event. Beamers is on Friday. We got a listening session we’re doing for records on my tape, my album, and Play-N-Skillz’ album. We have an event on Sunday with Ne-Yo. All Star was cool, but I think this is gon’ be nuts. There’s gon’ be so many more people out here for the Super Bowl. Dallas is blessed to have all that going on in the span of 2 years. What else do you want to tell folks about? Check out the WhereIsInertia.com. I’m blogging on there. Me, Dorrough, and Trai’D are finna get on the road and hit everybody for the promo tour. We got a lot of thangs poppin’. //
Now that you’re with G4, what are your goals? I’m working on the album. I actually have a OZONE MAG // 19