Who exactly is Greg Street? From the radio to the studio to the clubs, Greg Street is a radio personality, DJ, and entrepreneur. Where are you from? I’m from Hattiesburg, Mississippi, which is about ninety miles from Jackson. Me and David Banner are boys from back there. I started doing radio after school and when I graduated I started working for the radio station full-time in Hattiesburg. I left school after my second year and got my break working at 93 WLBX in Mobile, Alabama, which is like a legendary station in the South. How did you end up here in Atlanta? I left Mobile in 1990 and went to Houston, DJing at Magic 102. I moved to Dallas in 1992 and then Atlanta in 1995. In 2002, I started DJing in both Dallas and Atlanta. I was flying back and forth between the two cities. Now it’s 2005, and 40,000 sky miles later, I’m back in Atlanta full-time. I’m still doing some stuff in Dallas as far as consulting, but I’m moving back to Atlanta full-time to go back to V103. That’s the station I’ve been working at since 1995. Seven years full time, three years part time. Aside from radio, what else do you have going on? I’ve got a lot of projects jumpin’ off. The celebrity car/bike show DVD is coming out soon. It’s a mixtape/soundtrack with a DVD. It has footage from the car show in Dallas in 2004 and Atlanta’s car show in 2005 over Easter weekend. Everyone was at the car show in Dallas – Mannie Fresh and Baby, Jermaine Dupri and Bow Wow, Ciara, Boyz N Da Hood, Young Jeezy, Slim Thug, and a lot of athletes. At the Atlanta show of course we had Bobby Valentino, the Young Gunz, Memphis Bleek, Young Jeezy, T.I., Big Boi, Evander Holyfield, and Xzibit. The DVD is designed for guys who have screens in their cars. We’ve got a couple more celebrity events and concerts coming up. The parties are gonna be crazy. It’s a whole movement coming back to the ATL. When you were traveling back and forth between Dallas and Atlanta, how hard was it to maintain both markets? It wasn’t that bad. I did a hot club in Dallas called Club Blue on Friday nights, so I’d stay up all night, catch the 5:30 AM flight to Atlanta. Get in around 9 AM, go home, take a nap, then go to the radio station around 5 PM. I’d go on the air at 6, spin at The Bounce and Pin-Ups, then go back to Dallas on the 3 o’clock flight and be at work in Dallas by 6. Were you living out of a suitcase the whole time? I didn’t have to pack because I had houses in two cities, so all I had to do was take my backpack and car keys. I’d leave one car at the Atlanta airport, fly to Dallas, get my other car, go to work, then come back to the airport and fly back out. Coming from a small market like Hattiesburg to two major markets is a huge accomplishment. How do you think you were able to pull that off? Prayer. You’ve got to believe in what you’re doing. You’ve got to be honest with yourself: do you have the talent to do what you want? Are you a slick enough marketing person to make it happen? You’ve got to be creative, not just doing what everyone else is doing. For all the Mississippi people out there, me and David Banner are committed to doing a project. We’re gonna do a Mississippi album of all new artists and put it out there underground. We gonna find the hottest artists all through out the Delta and put together an underground Mississippi album, and he’s gonna do the tracks. We gonna team up wth the different radio stations in Mississippi to find the talent, bring them all into Jackson, and judge it to pick the winners to be on the album. Aside from DJing abilities, what do you think are important skills to have in radio? Marketing is very important. You’ve got to do things to brand your name and be out here in the community, for real. I do scholarship funds, after-school programs. I take kids every year to the White House, the Smithsonian Institute, Tuskegee, Disney World, stuff like that. People can tell if you’re real or fake, so if you’re able to really connect with the community that makes you stand out. Do you want to give out any contact information? GregStreetCarShow.com or GregStreetOnline.com. OZONE JUNE 2005
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