Juvenile, 1998
“Ha” video shoot at magnolia projects (new orleans, la) photo by king yella As Cash Money Records’ first star, Juvenile helped the label usher in the New Orleans sound that Master P and No Limit sometimes vacated. His distinctive drawl showed that Southern Hip Hop had different sounds and dialects within itself. While he may have participated in Cash Money’s blinged out imagery, Juvy’s albums always had a little bit more to offer, making his eventual break up with the label and transition into a stand-alone career without them a little less difficult. Any photo of Juvenile alone during this time period is hard to find. CMR’s early existence was built upon a brotherhood that often had them seen anywhere and everywhere together. As Juvy rocks the Cash Money medallion, notice the absence of a Cash Money tattoo. Unlike his younger peers, Juvy probably knew that this relationship, like most, would not last forever. 74 // OZONE MAG