DJ
It’s hard to look past the exterior with DJs Skee and Reflex. You see the obvious: two white boys, both tall and rather slim, spotted from a mile away in any club. But it doesn’t matter or really make any difference, because they are probably two of the most respected DJ’s on the West Coast. Chances are, you’ve heard a mixtape or two… With the radio background of DJ Reflex – who started at the age of 18 at LA’s Power 106 – with the corporate background of DJ Skee – who’s earned stints with Loud Records and top tier marketing for MTV, Nike – their potential is limitless. However, it’s their genuine and undying love for West Coast artists that truly brings them to the forefront as DJ’s.
DJ
djskee & djreflex
Recently, the two transcending DJs made their union official on LA’s Power 106. Their left coast geared show is broadcast every Wednesday night and unsurprisingly has already gained a significant buzz in the streets and among artists who deserve to be heard.
of momentum out here on the West. Reflex: There’s a lot of people with different situations, like Jay Rock over at Warner and Westurn Union messin’ with Snoop. Los Angeles has come to the conclusion that they have to do something fresh. Now the artists are ready to work with the producers so you can hear him across the country. Skee: Like Glasses Malone with Akon. It’s just crazy records with heavy weights. The streets never left the game and people want more quality in the music. I think it’s gonna balance out this year and so on because all the artists out here have stories. Guys have been goin’ through shit and havin’ these opportunities recently has us feelin’ good about [the outlook].
Your show on LA’s Power 106 is how new? Reflex: It’s only four months so far. Right now we don’t really have a name for it, but it’s pretty much “The Takeover.” It’s about breaking new artists out here on the West Coast like Glasses Malone and some of the other new guys that are coming out. Skee: Yeah, we have the freedom on this show and that’s what it’s all about. It’s a great opportunity for new artists that are trying to get on radio because we play all the new West Coast stuff.
Are there any other updates and developments with you and the West Coast that we should know about? Skee: Game’s third album is coming soon, and there are a few new things happening over at my [affiliated] label [Black Wall Street]. Reflex: And the radio show is going be syndicated in every station in this region. We are looking into label situations for us, compilations for us, and tryin’ to put out artists at our own speed. Takin’ it bigger and spreading the movement. Break new stuff.
And to have your own show, how did that come about? Skee: It was the streets, the [mixtape] grind really. It just turned out that our work in the streets got artists to radio, so when the idea of having a show on radio came about, it made sense. New York has Kay Slay and all them, and it’s the same thing out here with us. It’s the work in the streets out here on the West Coast. Reflex: And it’s West Coast, but it’s not being biased. Obviously we are goin’ to show love to the West Coast artists because we are here. I flipped through TI’s album. It was cool.
And in true DJ fashion besides this show both of you have a million other things going on like Skee TV right? Skee: Yeah, look at the online video. A lot of the content out there is lacking in interest and wack. You’ve got to make it available online and new videos all the time. I have a new show every day for people that are interested in what we are into. If we have something interesting one day, it’s on our show the next day. It officially launched three months ago and a lot of people are tryin’ to come and see what’s up with it. //
New artists coming out of the West Coast that you all play on your show are? Skee: Glasses Malone, Damani, Topic, Omar Cruz, Bad Luck, Western Union, Bishop Lamont, there are so many of the new West Coast artists. We got a lot
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Check out www.skee.tv and http://www.myspace.com/thetakeover for exclusive footage from Skee TV