people say or do. Like, don’t be a person at the grocery store with a full cart in the self checkout line, or don’t be a person that cuts me off in traffic. Some of them get pretty personal, like if a guy cheats on a girl. I also have a segment called 10 O’clock Tupac where I play a Pac song right at 10 o’clock. I just started a new show with DJ Mikey Mike at 11:30 called Future Flavas, which is nothing but new, exclusive music. Are you involved in the other aspects of DJing like clubs or mixtapes? I host a few mixtapes here and there with DJ Phlava who also works at the radio station. I’m working on another mixtape with DJ Mad Rich. I DJ some gigs on the side as well. I host a couple of clubs. I’m currently hosting a club called Oscar Taylor’s every Saturday night with DJ Phlava. It’s more of an older, mature crowd. With All Star coming up I’ll be hosting a lot of parties.
DJ Sugabear Words by Ms. Rivercity
DJ Sugabear hosts The Vibe night show on 101.5 Jamz from 7pm12am Monday through Thursday, and 7pm-10pm on Fridays. The show features a variety of entertaining segments, including the popular “Don’t Be That” hour where people can bash other people for the stupid things they do. How long have you been in radio? I’ve been in radio for about 5 years. I was at another Hip Hop station for four of those years in a part-time capacity. This opportunity at 101.5 Jamz came up about a year and a half ago. It’s been going good so far. For the new people visiting your city, break down the lineup of your show. The night show has a lot of energy. It’s also very interactive. I don’t do a countdown or anything like that, but I have an interactive segment at 9pm called Don’t Be That. People get to call in and complain about things 16 // OZONE MAG
Sounds like you stay busy. Anything else you’re involved in? I’m also involved in the community. We do this thing called High School Invasions. Myself and one of the other radio DJs go to high schools for lunch. We have contests, give away prizes, and play music. We get a big response from that. I know the Cardinals didn’t bring home the Super Bowl win, but Phoenix is hosting the All Star game so that must bring the morale up in the city. There’s a sense of pride out here. Everyone’s proud of the Cardinals. There were so many nay-sayers and doubters that didn’t think we’d even get to the playoffs, let alone make it to the Super Bowl. I know some of the Cardinal players are probably disappointed, but overall the response has been great and positive. We’re all proud of what they did because they represented. We’re all excited about All Star weekend. Who are some artists from Phoenix that people should be checking for while they’re out there? They should definitely check out my man Willy Northpole. He’s signed to DTP. Also, Pokafase has been grindin’ a long time. Juice is doing his thing. I see him out often. He’s ridin’ with Game and his fam. There’s so many artists out here trying to make a name for themselves and a lot have locally. Can people find you on the web anywhere? You can go to our radio station website www.1015Jamz.com.