What are your favorite sneakers and why? Adidas Shell Toe sneakers, although my personal favorite is the pro model, because I like hi tops. The reason why adidas was better than all other brands is that all other sneakers would get old, the Shell Toe is indestructible, it's hard like Run-DMC.
Black or blue denim? Blue is good when when you're trying to be flavourful, but black is incredible, a total black outfit makes a statement. A famous photographer from France once said: ‘The way Run-DMC look, they can walk down the runway today, tomorrow, 20 years from now and still look new’.
We are doing a denim issue and denim has been a part of your signature style. Do you think that denim in hip hop culture is equally iconic as sneakers are? Denim is incredible, denim is so iconic, probably a little bit more than sneakers -sneakers didn't get iconic until Run–DMC made adidas - and adidas should be happy - officially synonymous with hip hop, no other brand can say that; when you say hip hop the first thing people think about is the Shell Toe; but when you think about denim... denim is rock n roll, hip hop, cowboys, motorcycles, bikers, denim is rodeo. Denim is the roughest entity on the face of earth.
Style has obviously been an important element of your image but do you still care about it as much as you did at a younger age? I care more than I cared when I was fifteen! What happens tday with the hip hop artists that have their own clothing brands trying to convice everyone to dress a certain way, cannot compete with an oldschool outfit: white Shell Toes with black stripes, black jeans, black leather jacket, black hat. People think that old school is a time period, old school is a lifestyle, a consciousness of presenting and representing something. If you have one kid among all these people walking.