Africa Outlook Issue 6

Page 54

z ep - re

54

www.aFRICAoutlookmag.com

Our mission all over Africa is to provide first class security and services to our clients”

the right products to the right people, using the right channels. “And although we have been growing well, we have not scratched the surface just yet. We are challenged on a daily basis to grow our skills. We are challenged to make sure we are able to offer the right support and capacity. It is exciting.” The company is currently rated “B+” by AM Best and enjoys a unique position with diverse mix of shareholders who include countries of the region, public and private sector companies and international development finance institutions. Currently discussions are underway to bring on board other DFIS to augment the investor base of the Company. ZEP-RE runs five offices in Africa, including the head office in Nairobi and regional offices in Douala, Harare, Khartoum, and Lusaka. Plans are underway to open other offices in the region. To learn more visit www.zep-re.com.

We are proud to be associated with PTA (Zep) Re

Low levels of awareness of the importance of insurance among potential consumers of insurance also plagues the industry, as well as low disposable incomes and the inability to purchase insurance, which in most cases is not regarded as a necessity. Only about seven percent of Kenyans, for instance, have one form of insurance or another. Climate change is another major problem and leaves insurance providers exposed. National disasters are growing year by year especially floods in this region of the world. “Insurance is absolutely vital,” says Murera. “It plays a key role in supporting economic growth and development, providing medical and other health benefits, providing adequate retirement incomes in the face of global ageing, and finally driving improvements in risk management, related to the development of new technology.” What insurance offers is protection. It exists for one reason: to help prevent losses. “ZEP-RE strives to provide its clients with a little more than the traditional reinsurers used to offer their clients in the past,” says Murera. “We’ve adopted a holistic approach including best practices in risk management training in underwriting and claims.” Central to ZEP-RE’s growth plan is the idea that “Africa must develop Africa”. “We believe that Africa must develop Africa. Our vision is to be able to provide support for the African market so that premiums generated in Africa, will remain in Africa. “The demands of the marketplace in terms of products and services are changing by the day and providers have to be innovative to meet the evolving and increasingly more sophisticated insurance customer needs. Because insurance penetration has traditionally been very low there is an opportunity for a much bigger slice of the cake. The challenge is bringing

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