High-end luxury handset
Vertu
Steve Amstutz, Global Commercial Director, Vertu
Vertu, the makers of luxury mobile phones, recently launched Vertu Ti, a new contemporary smartphone powered by Android. Based around a titanium case that has been used for its strength, elegance and low weight, the Ti also uses leather accents as well as the largest sapphire crystal screen ever engineered at 3.7 inches. Steve Amstutz, the Global Commercial Director for Vertu says that the new Vertu Ti is the first device launched since the acquisition of Vertu by EQT. Vertu Ti is the first Vertu handset running with Android, he says. This is the first time for Vertu at the DJWE. “This show is very important to us as we have the opportunity to see a lot of the local customers and to showcase our latest products. We have seen many customers showing interest in our brand, but most importantly we have been visited by the royalties who have always shown interest in our brand,” says Amstutz. The Middle East market creates slightly less than 10% of Vertu’s worldwide business, and Qatar is its secondlargest market in this region. However, many Qataris are buying products outside the country, and these are not included in this market share. “We will also be opening a mono brand Vertu boutique with dedicated staff and services in April, which will highlight the commitment of Vertu and its interest in this market,” says Amstutz.
51 East
Luxury personified Fifty One East rolled out astounding collections from the most distinguished and celebrated names such as Rolex and Boucheron within an exclusive wing. Bader Abdullah Al-Darwish, Chairman of Darwish Holding, said: “In its tenth edition to date, the DJWE 2013 continues to be a beacon of attraction to those who appreciate the craftsmanship behind this incredible industry.”
Rolex Rolex showcased one of its most expensive craft works to date, the Submariner Green Emerald Special Edition, together with the Oyster Perpetual Yacht-Master, Oyster Perpetual Cosmograph Daytona and Oyster Perpetual Sky-Dweller, which were star timepieces at Baselworld 2012.
Boucheron Boucheron had on display the renowned Opalescent Serpent Necklace from the 2012 L’Artisan du Réve collection, with the serpent representing a pledge of
enduring happiness for all Boucheron women. This year, the serpent is re-invented with a modern and striking light combining new materials, colours and technical expertise that make this multiple-wear piece a signature Boucheron creation. Boucheron’s Black and White Quatre collection and Animal collection were also a huge draw for many visitors.
march 2013
Qatar Today 8 7