tech talk
Images are the most shared and clicked on content on Twitter. Images receive 50% more interactions on Facebook. Google+ users have uploaded 3.4 billion photos.
How important is visual media for video in the Middle East. The below stats would help you gauge the levels There are
260 million
video views in MENA region – that makes the region on 2nd highest after the US.
Run time for the clips increased on the site by
28%
in 2012 -vs- 2011.
mation faster with images than with text. Our brains are naturally drawn to the content that gets the message across quickly as there is information overload online. Images break through the clutter and immediately and quickly communicate messages. The reality is that images are leading social content for sharing. Meaning that images are highly viewed, engaged with, shared, and clicked on in social networks. If you want your website content shared across visual social networks, you need to
follow
www.twitter.com @kapilkb blog @ iwep.blogspot.com amateur photographer @earsplease. blogspot.com
76%
of users in Saudi Arabia watch videos using their mobile devices, while 35% have uploaded their own content.
Marketers need to take an advantage of this trend by adopting the below tips: Include appropriate images on all of the pages on your website. This will ensure that your site is highly sharable on the visual web and can drive more traffic, leads, and sales to your site. Your product pages and blog posts should include highly relevant photos. Optimise your social content to break through the clutter with images. Most leading businesses are making use of images in their content on all social networks. Your Facebook, Twitter, blog, and even LinkedIn strategies should be images driven. Join image social networks like Pinterest and Instagram. Brands have seen tremendous success in brand building as well as generating traffic, leads, and sales from these networks. There’s nothing more powerful than video for creating a presentation intended to increase brand recognition and appeal. Youtube is the most used video site for all types of video including marketing related clips and your brand must be there.
have a strong image strategy The need for brands to get to the point quicker than ever came about as online users became more pressed for time and with the increase in content. With advancements in computing power and Internet bandwidth, in 2013, the average online user can now easily stream product videos and download image heavy pages. Search engines have changed their logic on ranking content and the old Search Engine Optimisation (SEO) methods may
not work. Search engines rank content based on social conversations and sharing, not just websites alone. Brands can use visual content on their social media to increase engagement and inspire sharing that can lead to viral marketing. The rise of platforms like Pinterest and acquisition of Instagram by Facebook, shows how visual content is becoming an increasingly important force for communication online. We can even go on to say that visual content will be the king in the future
By Kapil Bhatia Kapil Bhatia is an E-Business Manager, working in the Financial Services Industry for the past 10 years. His work ranges across Digital Marketing, eChannels and development of marketing strategies, with a sound Information Technology base. TFour.me is an up-and-coming technology blog in the Middle East, which will feature talk about Tech Entertainment, Social Networks and Digital Trends and also list jobs. it will offer insightful analysis about Big Data and the Internet industry and will feature Start-ups in the Middle East region.
MARCH 2013
Qatar Today 7 5