T3L to merge brands

European manufacturing group T3L is to merge its go-to-market brands under a single name.

Following a number of acquisitions over the years, T3L today comprises several local producers: 3L Office Products and Probeco (Denmark), Jalema (Netherlands), Tarifold (France), and T3L USA. The group is one of the leading specialists in plastic film converting, printing, injection moulding and cardboard converting, doing business in 45 countries.

The Tarifold, 3L Office and Jalema brands represent a portfolio of over 5,500 products in the workplace organisation and visual communications segments. During 2023, these three names will transition to a new, unified brand: Djois.

T3L said the name is a more modern, shorter and positive-sounding brand which will address customers “in a new and emotional way”. There will also be a focus on environmentally