Advertorial

FULFILLING a promise

Earlier this year, Sylvamo announced the launch of HP Earth First in Europe, further committing to its promise to produce paper in the most responsible and sustainable ways and a vision to be the employer, supplier and investment of choice.

HP Earth First has the same attributes as all HP Papers and is suitable for a range of applications and day-to-day office needs. In terms of the environmental credentials of HP Papers, Sylvamo’s processes are underpinned by several core pillars:

• Mills are fully integrated: Sylvamo directly manages the pulp and paper-making process from forest to finished product, guaranteeing traceability and supporting the circular economy. It also allows waste generated in manufacturing to be used for other on-site processes. • Sourcing responsibly and sustainably:

Wood used in producing HP Papers comes from sustainably managed, local and controlled certified sources. All HP Papers are either FSC or PEFC as well as EU

Ecolabel certified. • Short circuit: Sylvamo ensures both sourcing and production are as local as possible, as the proximity of the mills to the forests limits the impact of transportation on the environment.

“We manufacture HP Papers in the most sustainable and responsible ways, using renewable and recyclable raw materials from nature to ensure healthy and productive forest eco-systems,” says Gerald Demets, Sylvamo’s Commercial Director, Uncoated Wood-free Paper and Pulp, Europe.

With HP Earth First, Sylvamo has added many additional features. One of these is a paper wrapper, allowing for it to be recycled with paper. Secondly, and importantly, HP Earth First is climate neutral.

“Sustainability is one of our core values and we’re committed to continuous improvement. HP Earth First is climate neutral because we want to go beyond conventional sustainable business practices and neutralise our climate footprint entirely,” Demets adds.

OFFSETTING THE UNAVOIDABLE

Sylvamo works with Climate Partner, a specialist in corporate climate action, to guarantee all unavoidable emissions are offset throughout the HP Earth First life cycle. Climate Partner supports a range of certified carbon offset projects.

HP PAPERS IN A NUTSHELL

The HP Papers range consists of six different products, all of which are designed to meet a specific type of end-user requirement. It means the portfolio has a product to meet nearly all consumer needs in the marketplace, with the reassurance you would expect from one of the world’s leading brands.

Sold in over 80 countries, HP Papers – when combined with HP ink and toner as well as HP printers – are optimised to work together for better print quality, improved runnability, less waste and lower total cost.

Gerald Demets