Sharp Ahead’s strategies will enhance digitally-driven growth for B2B tenants
Driving digital growth Lead generation from Sharp Ahead for innovation centres and science parks New UKSPA Business Affiliate; Sharp Ahead, is a digital marketing agency specialising in lead generation for innovation centres and science parks—and digitally-driven growth for their B2B tenants. The company’s proven methodologies work alongside other more traditional marketing methods and are based on best practice and years of digital marketing experience. Services include: marketing strategy; paid media campaigns, including PPC; website
design and development; SEO; and lead generation and lead nurture campaigns. A Sharp Ahead report [The Digital Maturity Index, An analysis of the digital footprint of 100 UK science parks], reveals that 88% of UK Science Parks are not taking full advantage of digital marketing best practice. Results show opportunity for improvement for most organisations. “Sharp Ahead have transformed the way Oxford Innovation approach lead
generation and marketing for our innovation centres. We have seen remarkable success in filling centres ahead of schedule, making us more profitable and efficient across our portfolio,” said Jo Willett, Managing Director, Oxford Innovation. The reality for many B2B companies is that having an in-house digital specialist to develop a digital marketing strategy just isn’t cost effective. Hiring an experienced Head of Digital who can truly transform your business doesn’t come cheap. And they are unlikely to expect to get their hands dirty actually executing that strategy on a daily basis. Our directors have over 45 years’ combined digital experience (although they don’t always like to be reminded of that). We will work with you to develop a digital strategy that will result in demonstrable success. And we will focus on delivering that strategy using as much or as little of your in-house resource as appropriate to your organisation. ■
For further information, please visit: www.sharpahead.com
Trouble-shoot your PP project Blake Morgan helps to build a Britain fit for the future New UKSPA Business Affiliate; Blake Morgan LLP, is a large full-service commercial law firm with offices in Cardiff, London, Oxford, Portsmouth, Reading and Southampton in the United Kingdom. The company has a long history of acting in connection with science parks located in Oxfordshire, with Oxford and Reading offices located within close proximity of Science Vale. The Government’s Industrial Strategy White Paper, “Industrial Strategy: Building a Britain fit for the future”, describes the Cambridge-Milton Keynes-Oxford corridor as having “the potential to be the UK’s Silicon Valley”. What sets Blake Morgan LLP apart from other law firms is its significant public and private sector experience, having engaged with various central Government stakeholders over the years to support the
New Business Affiliate, Blake Morgan, provide legal services for numerous science and technology companies
delivery of ambitious partnerships and developments. Inhouse experts understand political drivers and the need for early engagement to “trouble-shoot” any potential blockers to project delivery. As a full-service firm, Blake Morgan also acts for a number of science and technology companies providing services. It offers a rich heritage of supporting new and emerging technologies from IT security, big data, artificial intelligence
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(AI) and autonomous vehicles. The company has the expertise and scale to provide informed, proactive advice to help businesses to thrive in this dynamic sector which can support the growth and development of occupiers of UKSPA’s members. ■
For further information, please visit: www.blakemorgan.co.uk
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